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Content Marketing

Beyond Brand: Patient Volume Marketing for Large Health Systems

For large health systems, in-house marketers often face pressure from multiple internal stakeholders to juggle a variety of creative projects and tasks. This can quickly drain a team’s capacity for marketing efforts that would otherwise drive patient volume and revenue. Groundswell Health integrates with your organization’s existing marketing and communications teams to boost your hospital’s

By |2023-05-16T20:19:20-05:00May 5th, 2023|Content Marketing, Marketing, News|Comments Off on Beyond Brand: Patient Volume Marketing for Large Health Systems

Speak to Your Community

Rural hospitals have a great opportunity to expand their online presence and reach virtually everyone in their communities with the right marketing partner. Speaking directly to your community is essential to reaching people who may not know about the great health care services their local hospital offers. At Groundswell Health, we take the time to

By |2023-05-03T21:10:10-05:00May 5th, 2023|Content Marketing, Marketing, News|Comments Off on Speak to Your Community

Boost the Right Patient Volume for Your Practice

Whether a practice is new or established, identifying new patient populations is key to any clinic’s success. We distill your value propositions into engaging content for your market to make your practice and services memorable and increase top of mind awareness among new and existing patient populations. Our goal is to promote service lines as

By |2023-05-03T21:10:55-05:00May 5th, 2023|Content Marketing, Marketing, News|Comments Off on Boost the Right Patient Volume for Your Practice

Groundswell Health is a Unique Strategic Partner for Patient Volume Growth

It takes industry experience and knowledge to be a shoulder-to-shoulder strategic partner with hospital leaders. Groundswell Health designed its operations to go beyond the role of a traditional marketing firm with leaders whose experience includes public policy issues and business affairs. Established through decades of industry experience and data-driven processes, Groundswell Health drives real results

By |2023-05-03T21:05:53-05:00April 28th, 2023|Content Marketing, Marketing, News|Comments Off on Groundswell Health is a Unique Strategic Partner for Patient Volume Growth

The Only Marketing Partner You’ll Need

Whether it’s direct engagement with the community or product and service line marketing, we develop fully-realized messaging campaigns that reach your audience to drive patient volume. Our approach to marketing operations is informed by our decades of health care industry experience and focuses on our clients’ core value propositions. Our full suite of marketing and

By |2023-05-03T21:08:36-05:00April 28th, 2023|Content Marketing, Marketing, News|Comments Off on The Only Marketing Partner You’ll Need

Target the Right Audience to Drive Patient Volume

Targeting an audience is crucial to developing messaging that actually resonates with potential patients and drives patient volume. Marketing campaigns that target everyone resonate with no one. At Groundswell Health, we are not interested in vague and expensive branding campaigns that fail to deliver real results. We have the industry experience to effectively use data

By |2023-05-03T21:07:45-05:00April 28th, 2023|Content Marketing, Marketing, News|Comments Off on Target the Right Audience to Drive Patient Volume

Stepping up for hospitals in Florida

This week, the Florida Hospital Association took a big step forward with a hefty financial investment to encourage patients to prioritize important health care decisions. As we all know, state hospital associations -- especially large ones like FHA -- have plenty of concerns and issues to balance with their various hospital members. Rural. Large public

By |2023-01-18T22:41:39-06:00December 3rd, 2020|Content Marketing, Convincing, Digital, healthcare marketing, Public Affairs|Comments Off on Stepping up for hospitals in Florida

Doubling Down on Content Marketing in Times of Uncertainty

With hospital leaders laser focused on caring for their communities as the COVID-19 pandemic takes hold, they have little to no time or capacity to field sales calls or take meetings with vendors. Many hospitals, too, are restricting access to their facilities to anyone other than physicians, staff and patients. For companies whose prospective clients

By |2020-03-12T22:08:20-05:00March 12th, 2020|Content Marketing|Comments Off on Doubling Down on Content Marketing in Times of Uncertainty

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