Short or long digital video? When it comes to creating content for your social media channels and website, there are a few key questions that need to be answered. Among them: how long should videos be? We're always asked to confirm the inclination that videos should be short. Rightly so, creators and customers are down
This week, the Florida Hospital Association took a big step forward with a hefty financial investment to encourage patients to prioritize important health care decisions. As we all know, state hospital associations -- especially large ones like FHA -- have plenty of concerns and issues to balance with their various hospital members. Rural. Large public
A couple of weeks ago, Matthew Dowd tweeted an anecdote about his time serving as campaign manager for Texas Lt. Gov Bob Bullock in the 1990s. Bullock had complained to his staff that he wasn’t seeing any television ads for his campaign (and therefore assumed they weren’t running). Dowd and his team asked Bullock’s wife
We see more senior leaders and CEOs taking a front seat when it comes to establishing a high-quality digital presence. That's because they know messaging now must go beyond reputation and brand management. Digital strategy is finally seen by hospital CEOs as something that can drive patient volume and smooth over rough terrain in a
