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# Groundswell Health

MAKING YOUR VOICE HEARD

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## Posts

- [Groundswell Health Wins Eight Aster Awards for Healthcare Marketing Excellence](https://ourgroundswell.com/groundswell-health-wins-eight-aster-awards-for-healthcare-marketing-excellence/) - Groundswell Health earned eight honors in the 2026 Aster Awards, recognizing work that helped healthcare organizations communicate more clearly, connect with their audiences, and turn complex ideas into meaningful action. The agency received five Gold Awards and three Silver Awards for projects spanning website design, video production, advocacy advertising, brand materials, integrated campaigns, annual reporting,
- [Showing the Reach of Virtual Care in One Glance: Access TeleCare Conference Booth](https://ourgroundswell.com/showing-the-reach-of-virtual-care-in-one-glance-access-telecare-conference-booth/) - At a busy national healthcare conference, Access TeleCare needed to communicate its scale, clinical specialty depth, and telemedicine model within seconds. Groundswell Health developed a custom 200-square-foot booth environment that brought those messages together in one cohesive experience. The design incorporated Access TeleCare’s national footprint, broad specialty telemedicine capabilities, an interactive monitor explaining its programs,
- [Moving From Awareness to Active Acceptance: ICAN's Autism Acceptance Month Campaign](https://ourgroundswell.com/moving-from-awareness-to-active-acceptance-icans-autism-acceptance-month-campaign/) - Inner Circle Autism Network’s 2025 Autism Acceptance Month campaign celebrated neurodiversity while giving families practical information they could use. The integrated campaign combined direct mail, educational articles, and coordinated social content addressing the importance of autism acceptance, celebrating everyday progress, what happens during an ABA therapy session, the roles of siblings and peers, and ways
- [Turning Community Investment Into a Clear Story: Create Healthy Community Report](https://ourgroundswell.com/turning-community-investment-into-a-clear-story-create-healthy-community-report/) - Create Healthy’s annual report needed to do more than recap a year. It needed to show where resources were invested, why specific health priorities were selected, and what those investments accomplished across the Texas Hill Country. Groundswell Health combined concise storytelling, measurable outcomes, and data visualization to communicate Create Healthy’s work in mental health, early
- [Making a Complex Policy Issue Impossible to Ignore: The Texas Organization of Rural and Community Hospital Washington Post Ad](https://ourgroundswell.com/making-a-complex-policy-issue-impossible-to-ignore-the-texas-organization-of-rural-and-community-hospital-washington-post-ad/) - Watch the Design WalkthroughThe Texas Organization of Rural and Community Hospitals needed to motivate federal lawmakers to address the effects of Medicare Advantage practices on rural hospitals. The campaign needed to reach members of Congress as well as the Washington staff members responsible for researching policy, advising elected officials, and shaping legislative priorities. The central
- [Showing Families What ABA Therapy Can Look Like: Inner Circle Autism Network Video Series](https://ourgroundswell.com/showing-families-what-aba-therapy-can-look-like-inner-circle-autism-network-video-series/) - Groundswell Health’s 2025 video production for Inner Circle Autism Network centered on a clear message: ABA therapy is individualized, play-based, and designed to help children build meaningful skills for everyday life. Long-form videos introduced families to Inner Circle Autism Network’s learning environments, celebrated important milestones, and explained topics such as individualized care, play-based therapy, and
- [Answering a Local Concern at Billboard Speed: Inner Circle Autism Network Billboard](https://ourgroundswell.com/answering-a-local-concern-at-billboard-speed-inner-circle-autism-network-billboard/) - As Inner Circle Autism Network entered the Omaha market, families needed reassurance that the organization would provide local, in-person care rather than rely on remote clinical support. As a newcomer to the area, the organization also needed to introduce its mission authentically and establish itself as a trusted community resource. Groundswell Health responded with a
- [Making Our Approach Tangible: Groundswell Health Marketing Booklet](https://ourgroundswell.com/making-our-approach-tangible-groundswell-health-marketing-booklet/) - The Groundswell Health marketing booklet translates our capabilities and perspective into a clear, visually engaging resource for healthcare leaders. Developed for print and interactive digital use, the booklet presents complex marketing concepts through concise content, purposeful design, and an easy-to-follow structure. It demonstrates how strategy, messaging, content, creative, and digital execution can work together to
- [A Sense for Local – Driving Authority for Clients in their Local Markets: Inner Circle Autism Network Web Design](https://ourgroundswell.com/a-sense-for-local-driving-authority-for-clients-in-their-local-markets-inner-circle-autism-network-web-design/) - By Lance Lunsford, MBA, FACHE Groundswell Health Senior Partner and Co-founder When we began a redesign of Inner Circle Autism Network’s website, Groundswell Health knew a local feel for each facility would be a critical aspect. For a growing national brand, that can be a challenge. That kind of insight informed what eventually became recognized with
- [Empowering rural hospitals to engage their communities.](https://ourgroundswell.com/empowering-rural-hospitals-to-engage-their-communities/) - Amplifying Rural VoicesEmpowering rural hospitals to engage their communities.Blog, Social, Outreach, Flyers About With more seniors selecting Medicare Advantage over traditional Medicare each year, rural hospitals across Texas are raising the alarm. Almost 60 percent of Texas’ seniors are enrolled in a Medicare Advantage plan, and the state leads the nation in number of counties
- [Integrated Marketing Campaign | Meeting the Community's Care Needs](https://ourgroundswell.com/integrated-marketing-campaign-meeting-the-communitys-care-needs/) - Telemedicine's explosive growth during the COVID-19 pandemic brought attention to the opportunity pioneered by Access TeleCare leaders, but it also resulted in additional complexity to clarify the difference in specialty telemedicine serving health systems and outpatient clinics. Groundswell Health set out to highlight how access to specialists in a rural Arkansas community resulted in a huge opportunity for their citizens.
- [Hiss Happens: That’s Why Rural Hospitals Matter.](https://ourgroundswell.com/why-rural-hospitals-matter/) - In a routine strategic planning session, HRMC leaders mentioned a patient’s close call with a rattlesnake, and the Groundswell Health team knew it would be a message that would resonate especially as legislators considered crucial rural healthcare funding and other rural hospitals struggle to invest and maintain profitability.
- ['Going Beyond Traditional Rural Care' Telemedicine Campaign | Access TeleCare](https://ourgroundswell.com/going-beyond-traditional-rural-care-telemedicine-campaign-access-telecare/) - Category: Telemedicine Series Client: Access TeleCare A rural Texas hospital was struggling to provide specialty care for their patients due to a lack of local specialty care presence and an overworked team of physicians covering patients in the hospital and the nearby clinic. Groundswell Health’s team developed a campaign consisting of two videos, four blogs,
- [The Elements of Design for Effective Content on Complex Issues  ](https://ourgroundswell.com/the-elements-of-design-for-effective-content-on-complex-issues/) - When the Texas Organization of Rural and Community Hospitals came to Groundswell Health with a request to produce an ad for The Washington Post, the goal was clear: Motivate lawmakers to take action to support rural hospitals participating in Medicare Advantage. The challenge? Turning a complex healthcare policy issue — the effects of Medicare Advantage
- [How Smart Marketing Drove Growth and Expanded Access to ABA Therapy](https://ourgroundswell.com/how-smart-marketing-drove-growth-and-expanded-access-to-aba-therapy/) - Inner Circle Autism NetworkIncreasing ABA AwarenessHow Smart Marketing Drove Growth and Expanded Access to ABA TherapyWebsite, Digital Targeting, Traditional Advertising about Groundswell Health’s Strategic Partnership with Inner Circle Autism Network Inner Circle Autism Network (iCAN) is dedicated to helping children with autism thrive by providing high-quality Applied Behavior Analysis (ABA) therapy. With a focus on
- [The Future of SEO and AI Optimization Will Belong to Real Experts — Not Generic Content](https://ourgroundswell.com/the-future-of-seo-and-ai-optimization-will-belong-to-real-experts-not-generic-content/) - Learn why healthcare organizations must shift from SEO to trust optimization as AI search prioritizes real expertise, authority, and credibility.
- [Groundswell Health Recognized With Industry Awards](https://ourgroundswell.com/groundswell-health-recognized-with-industry-awards/) - Austin-based Groundswell Health this month received industry recognition for its work in strategic healthcare communications. The healthcare-focused communications firm was honored with six Aster Awards and six Healthcare Advertising Awards. “Recognition from our peers in the communications and marketing industry is particularly rewarding,” said Stephanie Limb, co-founder and senior partner, Groundswell Health. “We work with
- [From Whim to WeWork to Winning Awards](https://ourgroundswell.com/from-whim-to-wework-to-winning-awards/) - Lance and I started working together in 2013. It didn’t take long to discover that what we had in common — love of good writing, juvenile sense of humor, facility with swear words — vastly outweighed where we differed — political affiliation, upbringing, and taste in food. We quickly also discovered an ease of conversation,
- [Why Rural Healthcare Communications Need More Than New Tools](https://ourgroundswell.com/why-rural-healthcare-communications-need-more-than-new-tools/) - Why Rural Healthcare Communications Need More Than New Tools The Reality Facing Rural Markets Rural hospitals are increasingly recognizing a structural reality: there are fewer channels available to reach local audiences, and they still need reliable, accurate information. Traditional media has contracted, local newspapers have disappeared or reduced circulation, and broadcast options are limited. As
- [Translating Expertise Into Relevance: One of the Most Important Skills Healthcare Communicators Must Relearn](https://ourgroundswell.com/translating-expertise-into-relevance-one-of-the-most-important-skills-healthcare-communicators-must-relearn/) - Negotiating and Translating Expertise into Relevance for Non-healthcare Target Audiences … and bringing internal stakeholders along One of the most consistent tensions healthcare leaders face today is not a lack of information but an overload of it. Internally, hospitals and health systems are dense with expertise: clinicians, service line leaders, compliance teams, marketers, executives, and
- [Increasing ABA Awareness: How Smart Marketing Grew Client Volume](https://ourgroundswell.com/increasing-aba-awareness-how-smart-marketing-grew-client-volume/) - Families searching for Applied Behavior Analysis (ABA) therapy are often navigating uncertainty, long waitlists, and limited local options. For providers, the challenge is just as real: how do you reach families, build trust quickly, and scale services responsibly as demand grows? Inner Circle Autism Network (iCAN) partnered with Groundswell Health to answer that question. A
- [Why Communications Tools Alone Won't Drive Results and What Hospital Leaders Can Do About It](https://ourgroundswell.com/why-communications-tools-alone-wont-drive-results-and-what-hospital-leaders-can-do-about-it/) - Why Healthcare Communications Tools Alone Don’t Drive Results — and What Hospital Leaders Should Do Instead Hospitals and health systems are investing more than ever in communications and marketing tools. Social media platforms, website analytics, email automation, reputation management software, CRM systems, and digital advertising tools are now standard line items in many budgets —
- [Hereford Regional Medical Center: Bringing Advanced Heart Care Home ](https://ourgroundswell.com/hereford-regional-medical-center-bringing-advanced-heart-care-home/) - In rural communities, challenges accessing specialty healthcare can mean the difference between early intervention and harmful delay. For Hereford Regional Medical Center (HRMC), that reality was the driving force behind the launch of its My Heart Health program — a partnership with the Cardiology Center of Amarillo designed to bring high-quality cardiology care closer to
- [Precision Marketing in Healthcare: Driving Smarter Outreach with Groundswell Health’s Agile Communications](https://ourgroundswell.com/precision-marketing-in-healthcare-driving-smarter-outreach-with-groundswell-healths-agile-communications/) - In today’s hyper-connected, data-rich environment, healthcare marketing must be more than just broad messaging — it must be precise, personalized, and purposeful. That’s where precision marketing comes in. Precision marketing in healthcare uses data insights, audience segmentation, and targeted messaging to engage the right people with the right message at the right time. It goes
- [Building Trust at a Critical Time: How Community Engagement Sustains Rural Hospitals](https://ourgroundswell.com/building-trust-at-a-critical-time-how-community-engagement-sustains-rural-hospitals/) - When a rural hospital earns the trust of its community, that trust becomes one of its most valuable assets — especially in moments of change or uncertainty. Across the country, rural hospitals are navigating new financial, operational, and demographic realities. The hospitals that go beyond just surviving and have begun thriving share a common trait:
- [Groundswell Health and HealthConnect Partner to Strengthen the Future of Rural Hospitals](https://ourgroundswell.com/groundswell-health-and-healthconnect-partner-to-strengthen-the-future-of-rural-hospitals/) - Across Texas, community hospitals are doing more than providing care — they are sustaining the health, identity, and stability of their regions. Yet, as rural hospitals continue to face mounting financial and operational pressures, one thing has become clear: a hospital’s strength depends not only on its balance sheet, but also on the depth of
- [Paul Revere’s midnight ride gets all the glory….](https://ourgroundswell.com/paul-reveres-midnight-ride-gets-all-the-glory/) - But let’s talk about the Revolution’s real heroes: the mass communicators Who would’ve thought must-see TV for 2025 would be a 12-hour PBS documentary on the American Revolution. Yet, here we are: American history without the backing of a staged, fast-paced battle rap and pop musical. Who knew? Everyone seems to be watching Ken Burns’
- [Increasing Patient Volume for Haskell Memorial Hospital](https://ourgroundswell.com/increasing-patient-volume-for-haskell-memorial-hospital/) - Haskell memorial hospitalIncreasing Patient VolumeSignificantly expanding online reach.Website, Digital Targeting About Haskell Memorial Hospital, a critical access hospital in rural Texas, had invested in new service lines and capabilities to meet its community’s care needs. It needed to increase awareness of the hospital’s investments and expertise and increase patient volume. Haskell Memorial sought a cost-effective
- [Hereford Didn’t Have Cardiology. Now It’s a Regional Leader.](https://ourgroundswell.com/hrmc-heart-health-case-study/) - Hereford Regional Medical CenterHRMC Heart HealthHereford Didn’t Have Cardiology. Now It’s a Regional Leader.Website, Digital Targeting, Print & Radio Ads About Hereford Regional Medical Center (HRMC) serves as a lifeline for its rural community, providing essential healthcare services close to home. When HRMC launched its My Heart Health program — offering specialized cardiology services in
- [Elevating Oculus Pathology’s Visibility with Hospital Buyers](https://ourgroundswell.com/elevating-oculus-pathologys-visibility-with-hospital-buyers/) - OCULUS PATHOLOGY Accelerating Engagement Boosting Oculus Pathology’s Visibility Among Hospital Buyers Website, Digital Targeting, Video About Oculus Pathology is a physician-owned, board-certified pathology practice providing expert anatomic and clinical pathology services to hospitals, surgery centers, and physician groups across Texas and beyond. Guided by values of service, quality, and integrity, Oculus Pathology is a trusted
- [Short or Long? When it comes to digital video, it's not the right question](https://ourgroundswell.com/short-or-long-when-it-comes-to-digital-video-its-not-the-right-question/) - Short or long digital video? When it comes to creating content for your social media channels and website, there are a few key questions that need to be answered. Among them: how long should videos be? We're always asked to confirm the inclination that videos should be short. Rightly so, creators and customers are down
- [How the History of Snake Oil Teaches us More about Consumers than it Does Fraudsters](https://ourgroundswell.com/how-the-history-of-snake-oil-teaches-us-more-about-consumers-than-it-does-fraudsters/) - ... and what Healthcare Marketers Can Learn from them to rebuild trust The term "snake oil salesman" brings to mind a fast-talking charlatan in a dusty Western town, peddling miracle cures from the back of a wagon. It’s a powerful symbol of medical fraud. But the origin of snake oil is far from a sham.
- [Healthcare costs driving healthcare to top of issues concerning voters](https://ourgroundswell.com/healthcare-costs-driving-healthcare-to-top-of-issues-concerning-voters/) - Healthcare Costs Are Back in the Spotlight. Are Hospitals Ready? For months, predictions of increased health insurance premiums have kept some of us on edge with a strong post-COVID distrust still lingering in communities across the country. As premium increases start rolling out to employers and their benefits managers, additional detailed data on costs are
- [Building Trust as a Strategic Initiative through Leadership at all Levels](https://ourgroundswell.com/building-trust-as-a-strategic-initiative-through-leadership-at-all-levels/) - Ohio Hospital Association Webinar Features Groundswell Health Leadership Groundswell Health has long been at the forefront of strategic healthcare communications, working with leaders across the country to strengthen their voices as Americans seek better insight on the industry. Clouded by politics, self-interest, and fragmented media, trust in the healthcare sector is dwindling where it once
- [The LinkedIn Writing Problem: Why “I’m So Excited” Isn’t a Strategy](https://ourgroundswell.com/the-linkedin-writing-problem-why-im-so-excited-isnt-a-strategy/) - Scroll through LinkedIn for five minutes, and you’ll spot the pattern: “I’m so excited to attend [conference]…” “So proud of my team for [insert accomplishment]…” “Thrilled to share that I was part of [event]…” The problem isn’t pride or excitement. Those are good things. The problem is that these posts have become a formula —
- [The Power of Repeating Themes: Building Influence Through Structured Communication](https://ourgroundswell.com/the-power-of-repeating-themes-building-influence-through-structured-communication/) - Hospital leaders face an ongoing challenge of ensuring their organization’s key messages break through the noise and remain top-of-mind for their communities, stakeholders, and decision-makers. Making this more difficult and challenges is the varying degrees of trust among target audiences as they look for dependable health information. Whether addressing patient safety, community health initiatives, workforce
- [Atomizing Content: A Contemporary Tactic Vital to Healthcare Marketing](https://ourgroundswell.com/atomizing-content-a-contemporary-tactic-vital-to-healthcare-marketing/) - Creating engaging and relevant content is crucial, but an added advantage is utilizing a crew of advanced communications and marketing thinkers who look far into the future to ensure that content is used in as many ways as possible to reach as many audiences as possible. For marketing companies serving hospital and healthcare clients, atomizing
- [As his first cancer radiation treatment approached, his Medicare Advantage was canceled](https://ourgroundswell.com/dmn-medicare-advantage-was-cancelled/) - For many patients who trusted their Medicare Advantage plans would be a helpful way to ensure care for the long haul, many are finding critical disadvantages ranging from gaps in local provider access to a lack of available promised services. For others, it can be worse. As Dave Lieber from the Dallas Morning News writes,
- [Three Health Insurers Exaggerated Medicare Advantage Enrollees’ Illnesses, Overcharging Taxpayers $140 Million](https://ourgroundswell.com/three-health-insurers-exaggerated-medicare-advantage-enrollees-illnesses-overcharging-taxpayers-140-million/) - The disadvantages of Medicare Advantage programs can extend beyond frustration for patients and lower reimbursement rates for hospitals. A recent report from the U.S. Health and Human Services Department Office of Inspector General put a sharper focus on questionable practices in certain Medicare Advantage programs from certain commercial health insurance companies. Three health insurance companies
- [Why Medicare Advantage Plans are Losing More Providers](https://ourgroundswell.com/why-medicare-advantage-plans-are-losing-more-providers/) - Medicare Advantage plans’ excessive denials, restrictive provider networks, and contentious contract negotiations continue to increase the number of health systems dropping MA plans. This new reality leaves patients frustrated and creates significant challenges for providers searching for a sustainable solution to provide care for MA enrollees – who are projected to make up 60 percent
- [Medicare Advantage Has Become Notorious for Prior Authorization Burden](https://ourgroundswell.com/medicare-advantage-has-become-notorious-for-prior-authorization-burden/) - Medicare Advantage plans denied 7.4 percent of medical professionals’ prior authorization requests, or about 3.4 million requests, according to a recent KFF analysis of 2022 data. With just 1 in 10 patients appealing these denials, prior authorization denial often means care is foregone. For Kendra Sollars and her family, a Medicare Advantage plan’s prior authorization
- [Ranking Medicare Advantage Insurers by Prior Authorization Denial Overturn Rates](https://ourgroundswell.com/ranking-medicare-advantage-insurers-by-prior-authorization-denial-overturn-rates/) - While the majority of Medicare Advantage insurers overturn prior authorization denials when those decisions are appealed, the appeal process adds additional delays to care that can harm both hospitals and patients. A recent Becker’s article ranked MA insurers by denial overturn rates and offered insight into which companies are the most and least likely to
- [Medicare Advantage Prior Authorization Requests Increase by Nine Million in Three Years](https://ourgroundswell.com/medicare-advantage-prior-authorization-requests-increase-by-nine-million-in-three-years/) - A recent Kaiser Family Foundation analysis found an increase in prior authorization requests from 2019 to 2022, along with a rising share of requests that were denied. Summary Prior Authorization Request Increase: More than 46 million prior authorization requests were submitted to Medicare Advantage insurers on behalf of Medicare Advantage enrollees in 2022, up from
- [Texas Leads Nation in Number of Counties with MA Penetration Exceeding 75 Percent](https://ourgroundswell.com/texas-leads-nation-in-number-of-counties-with-ma-penetration-exceeding-75-percent/) - Of the 38 counties in the U.S where Medicare Advantage enrollment is 75 percent or more, six are in Texas, according to analyses by the Kaiser Family Foundation. Nationwide, Medicare Advantage penetration is, on average, 54 percent, a proportion that increases each year. Starr County: 81 percent El Paso County: 76 percent Hidalgo County: 76
- [Medicare Advantage Plans Announce Major Lobbying Blitz](https://ourgroundswell.com/medicare-advantage-plans-announce-major-lobbying-blitz/) - As Medicare Advantage plans face myriad challenges, including rising costs, negative media coverage, and increased lawmaker scrutiny, the health insurance industry is planning a major lobbying effort to boost support for the alternative to Traditional Medicare. With open enrollment beginning Oct. 15, the insurance industry hopes to avoid enrollment declines. From the article: The Medicare
- [Medicare Advantage Plans Collect $50 Billion Through Home Visits](https://ourgroundswell.com/medicare-advantage-plans-collect-50-billion-through-home-visits/) - Becker’s Hospital Review summarized a recently released report from The Wall Street Journal that found Medicare Advantage plans collected $50 billion from diagnoses added to patients’ charts between 2018 and 2021, a third of which were added during home visits – even as the Medicare Payment and Advisory Commission recommends against insurers being paid for
- [2022 OIG report on Denials and Prior Authorization Concerns](https://ourgroundswell.com/2022-hs-oig-report-on-denials-and-prior-authorization-concerns/) - A 2022 report from the Office of Inspector General examines the issue of prior authorization denials in Medicare Advantage plans. Here are the key findings: High Denial Rates: The report found that Medicare Advantage Organizations (MAOs) denied 13% of prior authorization requests, even though the services met Medicare coverage rules. Impact on Beneficiaries: These denials
- [Kaiser Family Foundation summary of Medicare Advantage trends and updates in 2024](https://ourgroundswell.com/kaiser-family-foundation-summary-of-medicare-advantage-trends-and-updates-in-2024/) - The Kaiser Family Foundation summarized Medicare Advantage 2024 trends and updates in enrollment. Here are the main points: Enrollment Growth: In 2024, 32.8 million people are enrolled in Medicare Advantage plans, making up 54% of the eligible Medicare population. Plan Availability: The average Medicare beneficiary has access to 43 Medicare Advantage plans, the same as
- [Humana tinkers with Medicare Advantage plans amid higher costs](https://ourgroundswell.com/humana-tinkers-with-medicare-advantage-plans-amid-higher-costs/) - As more seniors advance into Medicare eligibility, Humana noted decreases in its Medicare Advantage population leading to new consideration for how it will approach its commercial Medicare products. Changes, according to Modern Healthcare reporting, will take place geographically and will include premium increases. Humana tinkers with Medicare Advantage plans amid higher costs July 31, 2024
- [Axios: Medicare Advantage's geographic disparities](https://ourgroundswell.com/axios-medicare-advantages-geographic-disparities/) - Axios reported on the massive growth of private Medicare plans, highlighting disparities in particular communities. While their reporting highlighted the area as another trend affecting at-risk populations, their reporting shows drastic differences in the kinds of Medicare Advantage programs not available in certain communities. From the article: By Maya Goldman Private Medicare plans now cover
- [Support trending upward for rural healthcare](https://ourgroundswell.com/support-trending-upward-for-rural-healthcare/) - Strain and challenges for rural hospitals persist, but awareness is growing as lawmakers prioritize funding and programs for rural health issues. As hospital leaders engage local stakeholders and advocates, the response includes a groundswell of support among legislators recognizing their constituents' reliance on rural providers. From ongoing workforce shortages to strengthened cyber attacks and commercial
- [Celebrating Our Hospital Partners During National Hospital Week](https://ourgroundswell.com/celebrating-our-hospital-partners-during-national-hospital-week/) - May 12-18 is National Hospital Week, an opportunity to recognize and celebrate the hospitals, health systems, and dedicated health care professionals delivering great care each and every day. From rural hospitals to large health systems, Groundswell Health has a front row seat to the vital work hospitals and health care professionals do every day in
- [The Business and Recent History of the New York Times #WhatWe'reReading](https://ourgroundswell.com/the-business-and-recent-history-of-the-new-york-times-whatwerereading/) - I’m an avid reader of news, in all forms. I particularly love newsprint still. I’m the one. It’s me. I also think it’s a critical time to care for the news industry, because community market journalism is a major institution in our communities. It’s fair to say that the ongoing dissolution of trust and growing
- [SAY LESS: Mastering the Art of Concise Communication #WhatWe'reReading](https://ourgroundswell.com/say-less-mastering-the-art-of-concise-communication-whatwerereading/) - By Jovi Guerra, Communications Manager | Groundswell Health 📖 Smart Brevity: The Power of Saying More with Less Co-creators of Axios and Politico Jim VandeHei, Mike Allen, and Roy Schwartz offer a compelling framework for effective communication that equips readers with the skills to sharpen their messaging. With insightful examples from diverse industries, the book
- [Move Fast and Break Things is no way to Think About AI #WhatWe'reReading](https://ourgroundswell.com/move-fast-and-break-things-is-no-way-to-think-about-ai-whatwerereading/) - By Steven Carr Communications Manager | Groundswell Health From Asimov to Heinlein to Cameron, I’ve read and watched all manner of stories about AI or machine intelligence that, to some degree, frame and inform my interest and understanding of what’s happening with AI in the real world. Amid the ongoing corporate arms race for AI
- [Vaccine Community Education and Engagement Grant](https://ourgroundswell.com/torch-community-education-and-engagement-grant/) - As vaccine rates drop across the state, Rural Health Clinics have a unique opportunity to upend entrenched health care skeptics and restore vaccine confidence. Vaccination rates for kindergarten- and 7th grade-age children have declined 3% to 5% over the last couple of years, according to the state’s public health agency. For one, the MMR vaccine,
- [Pushing back against the daily grind #WhatWe'reReading](https://ourgroundswell.com/pushing-back-against-the-daily-grind-what-were-reading/) - I’m mostly a fiction reader, but I have a particular affinity for the strategy and management articles in Harvard Business Review, despite neither attending Harvard (fallback school) nor having a business degree. In their Nov. 8 Harvard Business Review article on not letting purpose get lost in the daily grind, Lisa Earle McLeod and Elizabeth
- [Beyond Brand: Patient Volume Marketing for Large Health Systems](https://ourgroundswell.com/beyond-brand-patient-volume-marketing-for-large-health-systems/) - For large health systems, in-house marketers often face pressure from multiple internal stakeholders to juggle a variety of creative projects and tasks. This can quickly drain a team’s capacity for marketing efforts that would otherwise drive patient volume and revenue. Groundswell Health integrates with your organization’s existing marketing and communications teams to boost your hospital’s
- [Health care leaders stepping up, take stand on vaccinations with staff](https://ourgroundswell.com/health-care-leaders-stepping-up-take-stand-on-vaccinations-with-staff/) - More hospital system CEOs are taking steps to end a troubling trend in vaccination hesitancy among hospital staff. Most recently, Mayo Clinic President/CEO Gianrico Farrugia, M.D., announced their staff would be required to take the COVID-19 vaccine by Sept. 17 or fulfill required steps in a “declination process”. After more than a decade of investment
- [Failure to Thrive: Why Big Tech Can't Make it in Health Care](https://ourgroundswell.com/failure-to-thrive-why-big-tech-cant-make-it-in-health-care/) - Last week, following the news that Google Health is disbanding, a Healthcare IT News article asked the question, “Is healthcare too hard for Big Tech firms?” The answer is yes. And, no. Health care is hard. It’s a fragmented industry with multiple payers, multiple providers, multiple competing incentives and disincentives, and a patient population largely
- [Time to Confront the Limits of Health Care](https://ourgroundswell.com/time-to-confront-the-limits-of-health-care/) - This country doesn’t like conversations about death. We created the term ‘death panels’ to avoid a much-needed national conversation about what our public health care programs should pay for. And, we would rather ration care indirectly by having a certain number of individuals without health insurance instead of thoughtful and transparent analysis in the context
- [Boost the Right Patient Volume for Your Practice](https://ourgroundswell.com/boost-the-right-patient-volume-for-your-practice/) - Whether a practice is new or established, identifying new patient populations is key to any clinic’s success. We distill your value propositions into engaging content for your market to make your practice and services memorable and increase top of mind awareness among new and existing patient populations. Our goal is to promote service lines as
- [Speak to Your Community](https://ourgroundswell.com/speak-to-your-community/) - Rural hospitals have a great opportunity to expand their online presence and reach virtually everyone in their communities with the right marketing partner. Speaking directly to your community is essential to reaching people who may not know about the great health care services their local hospital offers. At Groundswell Health, we take the time to
- [The Only Marketing Partner You’ll Need](https://ourgroundswell.com/the-only-marketing-partner-youll-need/) - Whether it’s direct engagement with the community or product and service line marketing, we develop fully-realized messaging campaigns that reach your audience to drive patient volume. Our approach to marketing operations is informed by our decades of health care industry experience and focuses on our clients’ core value propositions. Our full suite of marketing and
- [Target the Right Audience to Drive Patient Volume](https://ourgroundswell.com/target-the-right-audience-to-drive-patient-volume/) - Targeting an audience is crucial to developing messaging that actually resonates with potential patients and drives patient volume. Marketing campaigns that target everyone resonate with no one. At Groundswell Health, we are not interested in vague and expensive branding campaigns that fail to deliver real results. We have the industry experience to effectively use data
- [Groundswell Health is a Unique Strategic Partner for Patient Volume Growth](https://ourgroundswell.com/groundswell-health-is-a-unique-strategic-partner-for-patient-volume-growth/) - It takes industry experience and knowledge to be a shoulder-to-shoulder strategic partner with hospital leaders. Groundswell Health designed its operations to go beyond the role of a traditional marketing firm with leaders whose experience includes public policy issues and business affairs. Established through decades of industry experience and data-driven processes, Groundswell Health drives real results
- [The Price Transparency Gas Lighting of America](https://ourgroundswell.com/the-price-transparency-gas-lighting-of-america/) - Price transparency in health care seems pretty straight forward. Bring attention to pricing. Allow patients and competitors to more clearly see pricing. Drive down prices. It usually works. Industries that are largely based on retail sales or driven by commodity markets have a quick consumer response time. These are considered elastic markets. If a product
- [Health tech gets focus it long deserved: A discussion with Nora Belcher of the Texas e-Health Alliance](https://ourgroundswell.com/health-tech-gets-focus-it-long-deserved-a-discussion-with-nora-belcher-of-the-texas-e-health-alliance/) - Unintended consequences can be just another part of the territory when it comes to lawmaking. But you can really see those unintended consequences in the aftermath of a major government investments like the one made over the last decade in electronic medical records and health information technology. In 2009, the federal government began funding operations
- [Disrupting status quo includes one key component for teams](https://ourgroundswell.com/disrupting-status-quo-includes-one-key-component-for-teams/) - What a seemingly silly TV show teaches us about the costs of lacking curiosity We’re somewhat obsessed here at Groundswell Health with the Apple+ series, Ted Lasso. With an absolutely fabulous ensemble cast featuring actors from this side of the Atlantic as well as across the pond, the comedy-drama tells the story of an American
- [Stepping up for hospitals in Florida](https://ourgroundswell.com/stepping-up-for-hospitals-in-florida/) - This week, the Florida Hospital Association took a big step forward with a hefty financial investment to encourage patients to prioritize important health care decisions. As we all know, state hospital associations -- especially large ones like FHA -- have plenty of concerns and issues to balance with their various hospital members. Rural. Large public
- [Helping Rural Hospitals Serve Their Communities](https://ourgroundswell.com/helping-rural-hospitals-serve-their-communities/) - We have several rural hospital clients who have trusted us with helping them better serve their communities through effective marketing and communications strategies. Even before COVID-19, these hospitals were vital institutions in their communities...often the only source of health care for miles and an objective source of clarity and insight on sometimes political, often complex
- [Marketing to Physician CEOs](https://ourgroundswell.com/marketing-to-physician-ceos/) - Late in the summer, Modern Healthcare ran a story about the increase in the number of hospitals asking executive search firms for physician candidates to fill CEO roles. Once isolated to academic medical centers, community health systems and integrated delivery systems of all sizes increasingly are filling their top leadership positions with physician talent. Confirming
- [Episode 23 | Authenticx mines voice data to improve care](https://ourgroundswell.com/episode-23-authenticx-mines-voice-data-to-improve-care/) -  Authenticx built a platform to get to the heart of why patients are reaching out to customer service call centers, and brings to the surface real-time trends across all customer interactions. After just two months using the platform, a national hospital system surfaced the need for agent empathy training, identified the agents who needed
- [TCH21 – Increasing Efficiencies in Behavioral Health Through Tech](https://ourgroundswell.com/tch-20-increasing-efficiencies-in-behavioral-health-through-tech/) - It’s easy to say health care’s efficiency woes should and could be improved by technology. It’s another thing to do it. With EMR inefficiency and the barriers and costs they represent to tech teams in health systems, it’s a wonder any new health care technology is able to make its way to the forefront. XFERALL
- [Behavioral health needs at a new tipping point in Colorado](https://ourgroundswell.com/behavioral-health-needs-at-a-new-tipping-point-in-colorado/) - Many in health care have known for some time the massive challenges surrounding behavioral health access and the pressure on providers — especially in hospital ERs as families and patients reach points of desperation. The pandemic has only exacerbated these challenges. Nationally, ER wait times for people seeking behavioral health treatment are increasing as are
- [TCH-20 Extracting valuable data from the EMR](https://ourgroundswell.com/tch-20-extracting-valuable-data-from-the-emr/) - For a decade, the EMR has been the metaphorical thorn in the side of everyone who works in the hospital from IT leaders to other c-suite leaders. And of course, you can't ignore the impact on physicians and other staff interacting with the the EMR system. What Illumicare has done to bring value from that
- [TCH18 - Making Mobile Move for Healthcare and Hospitals](https://ourgroundswell.com/tch18-making-mobile-move-for-healthcare-and-hospitals/) - Mobile Smith started making waves for hospitals and health care back when marketing directors around the country were still getting push-back from internal leaders on going mobile. Convinced that patients weren't completely adopting the mobile solution in their health care consumption habits, mobile was at first slow to move in healthcare. However, those marketing leaders
- [Targeted advertising vs. client myopia](https://ourgroundswell.com/targeted-advertising-vs-client-myopia/) - A couple of weeks ago, Matthew Dowd tweeted an anecdote about his time serving as campaign manager for Texas Lt. Gov Bob Bullock in the 1990s. Bullock had complained to his staff that he wasn’t seeing any television ads for his campaign (and therefore assumed they weren’t running). Dowd and his team asked Bullock’s wife
- [Groundswell Health's senior partner earns FACHE designation](https://ourgroundswell.com/groundswell-healths-senior-partner-earns-fache-designation/) - Last week, our co-founder and senior partner, Lance Lunsford, passed the rigorous Board of Governors Exam in Healthcare Management to become a fellow of the American College of Healthcare Executives. Groundswell Health's leadership team prides itself on having a strong foundation in and understanding of health care operations, financing, governance, policy, and regulation. We believe
- [TCH17 - DeltaPath Taking on Efficiency and Better Outcomes at the Bedside](https://ourgroundswell.com/tch17-deltapath-taking-on-efficiency-and-better-outcomes-at-the-bedside/) - DeltaPath came online with the intent of bypassing clunky antiquated and expensive phone systems, allowing users to engage voiceover IP systems to make overseas connections. Today, it has evolved to address communications systems in a variety of industries. And health care is centerstage as they look at how their technology can being more clarity and
- [Connected Hospital - Episode 16 - Chris Klomp, Collective Medical, and the next steps for technology amid COVID-19 crisis](https://ourgroundswell.com/connected-hospital-episode-16-chris-klomp-collective-medical-and-the-next-steps-for-technology-amid-coid-19-crisis/) - Back in 2018, I met Chris Klomp at the Burning Man for healthcare IT professionals -- which as you probably know is corporately branded as the annual HIMSS Annual Conference and Expo -- in the lobby of the Sands Hotel in Las Vegas. It wasn't my first glimpse into what he and his team was
- [Connected Hospital Episode 12 - Access Physicians and Antibiotic stewardship using telemedicine](https://ourgroundswell.com/connected-hospital-episode-12-access-physicians-and-antibiotic-stewardship-using-telemedicine/) - I began working with Access Physicians in 2017 in search of a telemedicine partner for the state of Texas, but I wasn't 100% sure how we were going to provide value to hospitals as many of the existing brand names at the time were busy being all things to all potential customers. That's not where
- [Connected Hospital Episode 14 - Taking Hospitals Mobile](https://ourgroundswell.com/connected-hospital-episode-14-taking-hospitals-mobile/)
- [The Connected Hospital - Episode 15 - Advocacy and the impact of COVID-19 on hospitals and the health care system down the road](https://ourgroundswell.com/the-connected-hospital-episode-15-advocacy-and-the-impact-of-covid-19-on-hospitals-and-the-health-care-system-down-the-road/) - Andy Davidson is a standout among the hospital association executives we've met over the years. Now retired, Andy is working with non-profit organizations on board structures and tying governance activities to mission and vision. Check out more episodes. In a recent episode of the Connected Hospital, a podcast where we usually talk about technology and
- [Talking Points with Groundswell Health](https://ourgroundswell.com/talking-points-with-groundswell-health/) - Several years ago, we met Andy Davidson when he was CEO of the Oregon Association of Hospitals and Health Systems. We quickly took to his wit and insight as an industry leader. He since retired and launched Hummingbird Hill Advisors, providing counsel and insight to boards and executive leaders to ensure fulfillment of their stated
- [Gripping Fear Before it Grips you Back](https://ourgroundswell.com/gripping-fear-before-it-grips-you-back/) - What we can learn from the Empowered by Parkinson's documentary in this time of COVID-19 It's easy to let fear drive our decisions. We do it when we parent. We do it when we manage our finances. It's part of our makeup. It's part of our being. Before he became known as a biologist embarking
- [Communications in Crisis: Tips from Groundswell Health](https://ourgroundswell.com/communications-in-crisis-tips-from-groundswell-health/) - Let's just take a minute here to remember one thing: Hospitals have been in transformation mode for more than a decade as their leaders have been pushed to do more to manage patients through the continuum of care. Hospitals are positioned well to put their communities on solid footing and step up in the crisis.
- [Doubling Down on Content Marketing in Times of Uncertainty](https://ourgroundswell.com/doubling-down-on-marketing-content-in-times-of-uncertainty/) - With hospital leaders laser focused on caring for their communities as the COVID-19 pandemic takes hold, they have little to no time or capacity to field sales calls or take meetings with vendors. Many hospitals, too, are restricting access to their facilities to anyone other than physicians, staff and patients. For companies whose prospective clients
- [Taming Our Inner Veruca Salt](https://ourgroundswell.com/taming-our-inner-veruca-salt/) - Remember Veruca Salt from Willy Wonka and the Chocolate Factory? She was the spoiled little girl who wanted what she wanted when she wanted it. We all have a little Veruca Salt in each of us, and she tends to come out when we have a good idea (or product) that we just know with
- [Does Your Hospital's  Communications Strategy Put You on the the Naughty or Nice List?](https://ourgroundswell.com/does-your-hospitals-communications-strategy-make-the-naughty-or-nice-list/) - Year end is a good time to assess with our teams what worked well and should continue and what are opportunities for improvement. One such area of assessment for hospital leaders is alignment of communications operations and tactics with organizational goals. Communications professionals have a valuable skill set and access to an arsenal of high-powered
- [Groundswell Co-Founder Talks with StayWell CEO on the Connected Hospital Podcast](https://ourgroundswell.com/groundswell-co-founder-talks-with-staywell-ceo-on-the-connected-hospital-podcast/) - Today’s Guest: Pearce Fleming, FACHE | President | StayWell If you’ve been involved in health care marketing and communications, you have heard of StayWell. Today, they are positioning themselves to go beyond the standard employer wellness program to integrate themselves into the operations of the provider as well as the health plan with the intent
- [Our Clients. Making Progress in Telemedicine](https://ourgroundswell.com/our-clients-making-progress-in-telemedicine/)
- [Content Marketing for Advocacy Influence](https://ourgroundswell.com/content-marketing-for-advocacy/) - Politics is a science. You can demonstrate that you are right and that others are wrong. Jean Paul Sartre But, even with science, there are skeptics and nonbelievers. (See vaccines, the moon landing and flat earth). And in the case of complex political and policy issues like all of those governing health care, you can’t
- [How Will Your Hospital Communicate About Its "Shady Recycling Schemes?"](https://ourgroundswell.com/how-will-your-hospital-communicate-about-its-shady-recycling-schemes/) - Yesterday’s announcement from CMS that it intends to subject hospitals’ Medicaid supplemental payments to increased scrutiny should raise alarm bells in hospitals of all sizes across the country. And, for hospitals in Texas, Kansas, Louisiana, Tennessee and New Hampshire where Medicaid supplemental payments constitute more than three-quarters of total Medicaid payments, the level of concern
- [More hospital CEOs putting attention on digital in communications and marketing](https://ourgroundswell.com/more-hospital-ceos-putting-attention-on-digital-in-communications-and-marketing/) - We see more senior leaders and CEOs taking a front seat when it comes to establishing a high-quality digital presence. That's because they know messaging now must go beyond reputation and brand management. Digital strategy is finally seen by hospital CEOs as something that can drive patient volume and smooth over rough terrain in a
- [New Investment Will Continue Telemedicine Expansion](https://ourgroundswell.com/new-investment-will-continue-telemedicine-expansion/) - The slow but sure growth of telemedicine continues, and with today's announcement of a new round of funding for Texas-based Access Physicians, you can bet that hospitals will continue their embrace of the technology ... especially given several key factors and market forces putting pressure on hospitals. Chief among those pressures is the physician shortage
- [The 87th Texas Legislature Is Just Around the Corner](https://ourgroundswell.com/the-87th-texas-legislature-is-just-around-the-corner/) - The 2020 General Election is less than a year away. That means that shortly thereafter, bill filing will begin for the 87th Texas Legislature, and legislators will be busy tending to promises made during campaigns. Is your organization doing everything it needs to in this critical year to maximize advocacy efforts and ensure legislative successes
- [What's a Groundswell Anyway?](https://ourgroundswell.com/whats-a-groundswell-anyway/) - ground·swell /ˈɡroun(d)ˌswel/ noun a buildup of opinion or feeling in a large section of the population. We launched Groundswell Health earlier this year because we saw a fundamental, and fatal, mistake being made. Whether by hospitals, health systems, ACOs, ASCs or companies selling a health care product or service, leaders are failing to build consumable
- [It's Not Easy Being...A Hospital?!](https://ourgroundswell.com/its-not-easy-being-a-hospital/) - With apologies to Kermit the Frog, it’s not easy being a hospital. The obvious challenges exist. Insufficient payments, physician relations, staffing turnover and payer negotiations. Now, major new threats have emerged that are not operational or financial in nature but are the direct result of hospitals’ reluctance to engage in forthright communications about complex issues.
- [Doing Work or Doing Well? Knowing the Difference in Audience Engagement and Persuasion.](https://ourgroundswell.com/doing-work-or-doing-well-knowing-the-difference-in-audience-engagement-and-persuasion/) - Do You Want to Be Right or Do You Want to Persuade? You have to read all the way to end of this otherwise brilliantNew York Times column on persuasion to get to the main point that trying to convince the general public of the efficacy or lack thereof of various things (vaccines, low-value care,
- [Institutions and Trust: A Delicate Balance with Communications that Bind Teams.](https://ourgroundswell.com/institutions-and-trust-a-delicate-balance-with-communications-that-bind-teams/) - When institutions – whether private or public – fail us because they withhold information, allow immoral personal behavior to go unchecked or act in a way unbecoming to the power and responsibility they have, we feel let down. Betrayed. Violated. Yet, institutions are just groups of people, and ultimately, what, or rather who, causes these
- [Telehealth's growth track recognized in report](https://ourgroundswell.com/telehealths-growth-track-recognized-in-report/) - It's no industry secret that telehealth's use is growing. For years, the potential for telehealth has made itself known, bringing regulators and payors in alignment and seeking ways to seize on its potential. According to a report released by Doximity, the telehealth market will expand from last year's $38.3 billion to $130.5 billion in 2025.

## Pages

- [Groundswell Health Home](https://ourgroundswell.com/) - Restoring Trustin HealthcareOne Community at a Time. TRUSTED BY HEALTHCARE ORGANIZATIONS ACROSS THE COUNTRY Let’s Build Your Groundswell.See Our ProcessMessaging built for reputation and influence.We are a team of experienced communications, marketing and public affairs executives specializing in health care. Our unique practices are established through decades of experience in public policy, strategic marketing and
- [Hiring](https://ourgroundswell.com/hiring/) - Senior WriterSenior Writer Senior Writer needed for a growing Austin, Texas-based healthcare strategic communications firm. The ideal candidate is motivated by creating effective, original written content that speaks to different audiences – healthcare C-suites, policymakers, clinicians, and potential patients. He or she demonstrates high ownership of a project’s accuracy, effectiveness, and timeliness and is comfortable
- [Awards and Recognition](https://ourgroundswell.com/about-us/awards/) - Explore awards and recognition earned by Groundswell Health for healthcare marketing, including websites, campaigns, video, advertising, and design.
- [Advocacy and Public Affairs](https://ourgroundswell.com/services/advocacy-and-public-affairs/) - Clarify Complex Issues We work with associations, corporations, and nonprofit organizations to clearly articulate advocacy objectives and to provide clear, actionable messaging to achieve those objectives. AdvocacyPublic RelationsIndustry ComplexityAdvocacy AMPLIFY YOUR VOICE With Groundswell Health as a partner, organizations amplify the voices of their government relations and leadership teams. We provide multi-channel messaging and content
- [Print Collateral](https://ourgroundswell.com/our-work-3/print-collateral/) - Even in a digital world, print collateral is still an important and effective communication tool. We create engaging print collateral to convey complex messages and information to your audience. Explainers & Whitepapers Op-Eds & Guest Columns Flyers & Promotional Material Patient Volume Marketing Patient Volume Marketing Public Affairs & Advocacy Public Affairs & Advocacy Marketing
- [News](https://ourgroundswell.com/news/) - Claire Domenic-Smith2026-08-04T16:10:32-05:00Groundswell Health Wins Eight Aster Awards for Healthcare Marketing ExcellenceBy Claire Domenic-Smith|2026-08-04T16:10:32-05:00August 4th, 2026|Groundswell Health earned eight honors in the 2026 Aster Awards, recognizing work that helped healthcare organizations communicate more clearly, connect with their audiences, and turn complex ideas into meaningful action. The agency received five GoldClaire Domenic-Smith2026-08-04T16:07:22-05:00Showing the Reach of Virtual Care
- [About Us | Lance Lunsford](https://ourgroundswell.com/about-us-lance-lunsford/) - Lance Lunsford, MBALance Lunsford is the Co-founder and Senior Partner at Groundswell Health, an Austin-based health care strategic marketing and communications firm. Prior to founding Groundswell Health, he served the Texas Hospital Association for seven years as the senior vice president of strategic communications and president and CEO of the association’s shared services division. Lance
- [Who We Are](https://ourgroundswell.com/about-us/who-we-are/) - A quick glance at who we areWe are a team of experienced communications, marketing and public affairs executives specializing in health care. Our unique practices are established through decades of experience in public policy, strategic marketing and communications, and public affairs management. Lance Lunsford, MBA, FACHELance Lunsford is the Co-founder and Senior Partner at Groundswell
- [Texas A&M Rural and Community Health Institute](https://ourgroundswell.com/texas-am-rural-and-community-health-institute/) - Register Now.Engage. Inform. Connect.Join us in Austin Feb. 24 for a one-day seminar exploring communications tactics and practices that stick with local communities, and come away with resources and tools to increase effectiveness and make an impact. Tuesday February 24 Austin, Texas | 8 a.m. to 5 p.m. Texas Health and Human Services Brown-Heatly Building,
- [Workshop Resources](https://ourgroundswell.com/workshop-resources/) - Healthcare Reputation & Reviews ToolkitResource for Hospitals and Health Systems Workshop Resources & ToolsResource for Hospitals and Health Systems PRESENTATION MATERIALS Building an Agile System for Communications and Marketing OperationsSection 1: Establishing the essential elements of an efficient system to form a strong communications foundation. Download the Deck Here >>1 The Agile Communications Process 2
- [Healthcare Reviews Toolkit](https://ourgroundswell.com/healthcare-reviews-toolkit/) - Healthcare Reputation & Reviews ToolkitResource for Hospitals and Health Systems Healthcare Reputation & Reviews ToolkitResource for Hospitals and Health Systems THE COMPLETE GUIDE TO REVIEWS Start Harvesting Reviews for Your HospitalDownload Groundswell Health’s Guide to begin improving your hospital’s reputation and strengthen visibility in AI-generated healthcare answers. Get the guide herePlatform-Specific GuidanceSample Reviews by AudienceTemplates
- [Our Work – Issues Management](https://ourgroundswell.com/our-work_issues-management/) - Groundswell Health works with associations, corporations and nonprofit organizations to clearly articulate advocacy objectives and to provide clear, actionable messaging to support achievement of those objectives. With Groundswell Health as a partner, organizations amplify the voice of their government relations team by providing multi-channel messaging and content and ensuring leadership teams understand and can take
- [About Us](https://ourgroundswell.com/about-us/) - We are a team of experienced communications, marketing, and public affairs executives specializing in health care. Our unique practices are established through decades of experience in public health policy, strategic marketing, and public affairs management. COMMUNICATING IN HEALTH CARE Clarifying acomplex field. Consumers and target customers don’t often speak the same language as health care
- [Enterprise Marketing Solutions](https://ourgroundswell.com/services/enterprise-marketing-solutions/) - Our B2B Approach Using our expertise and experience, we deploy an effective approach that examines the needs and demands of each member of a hospital buying group. We deliver what other traditional health care marketing agencies can’t. Content MarketingReputation DevelopmentSegmented Strategic MessagingContent Marketing FREQUENCY IS NOT STRATEGY Don’t check the box with repetitive messaging. We
- [Our Work](https://ourgroundswell.com/our-work/) - Check outOur work.We deliver results by distilling complex messages into content informed by a strategic planning process and ongoing measurement of performance. We identify key influencers, channels, and decision-makers and tailor messaging to appeal to their needs. WHAT WE DO Building the components of a goodstory isn’t enough. Understanding audience perspective comes first. Too often,
- [Patient Volume Marketing](https://ourgroundswell.com/services/patient-volume-marketing/) - Strategic Patient Marketing Increasing Patient Volume with Impactful Marketing and Communications. Start Building Your Groundswell Thank you for your message. It has been sent. We look forward to connecting with you. In the meantime, feel free to call one of our team members.×There was an error trying to send your message. Please try again later.×Send
- [Registration Confirmation - Texas A&M Rural and Community Health Institute](https://ourgroundswell.com/registration-confirmation-texas-am-rural-and-community-health-institute/) - Thanks! You’re Registered! We’re looking forward to working with you!Join us in Austin Feb. 24 for a one-day seminar exploring communications tactics and practices that stick with local communities, and come away with resources and tools to increase effectiveness and make an impact. Tuesday February 24 Austin, Texas | 8 a.m. to 5 p.m. Texas
- [Thank You](https://ourgroundswell.com/thank-you/) - Let’s Build Your Groundswell Together. Thanks for reaching out. In the meantime, check out more of our work! From public relations to service line marketing, we work with your teams to build effective messaging that speaks to your mission, value propositions and potential customers or audiences to influence. our work
- [Contact Us](https://ourgroundswell.com/contact-us/) - Touch base to get insight on what our team can deliver for you. Starting with an assessment, we will discuss your current projected needs and examine how we can help expand your brand, augment your reputation, and grow your business. Send Us An EmailOur team produces high-quality content but only after a thorough strategic planning
- [Leading the Conversation on Hospital Price Transparency](https://ourgroundswell.com/pricetransparency/) - Train Your Team. Lead the Conversation. New Course for LeadersHospitals are under increasing pressure to comply with price transparency regulations — but checking the compliance box isn’t enough. What patients, media, and policymakers really want is clarity, trust, and confidence. This course gives your leaders the strategy, language, and tools to do just that. Learn More
- [Term Conditions](https://ourgroundswell.com/lp-term-conditions/) - Terms and Conditions Welcome to Groundswell Health’s Courses Catalogue (“the Program,” “we,” “our,” or “us”). These Terms and Conditions (“Terms”) govern your access to and use of our online courses, materials, and related services (collectively, “Services”). By accessing or using the Services, you agree to be bound by these Terms. If you do not agree,
- [Become an Instructor for Groundswell Courses](https://ourgroundswell.com/lp-become-a-teacher/)
- [Calendar Testing](https://ourgroundswell.com/calendar-testing/)
- [Testimonials](https://ourgroundswell.com/about-us/testimonials/) - SHARING OUR VISION Multi-channel communications and marketing servicesCustomer service is everything and anything that touches a customer – directly or indirectly. Customer service means servicing customers, and it’s so much more than just solving problems or addressing complaints. We have a history of developing clear and concise messaging from complex products and services with experience
- [TORCH Raffle](https://ourgroundswell.com/torch-raffle/) - CREATE YOUR GROUNDSWELL WELCOME TO THE TORCH 2025 SPRING CONFERENCEIf you would like to learn more about Groundswell Health and our unique process to helping hospitals and other organizations build a groundswell in their own communities, please let us know. Giveaway Form: Fully Integrated: The Only Communications and Marketing Team You NeedFrom direct engagement with
- [Confirmation](https://ourgroundswell.com/checkout-3/confirmation/) - Thank you for your purchase!
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- [Non-profit hospital pressure over perceived value of charity care](https://ourgroundswell.com/non-profit-hospital-pressure-over-perceived-value-of-charity-care/) - Charity Care and Non-Profit Hospitals Perceived value of non-Profit Health Systems Under ScrutinyNon-profit hospitals face intensifying pressure to clarify the total and true value of the charity care and community benefits they provide. Non-uniform reporting requirements invite questions over whether sufficient community health improvements and charity care keep pace with financial advantages. At Groundswell Health,
- [Apply Now - Communications & Marketing Manager](https://ourgroundswell.com/apply-now-communications-marketing-manager/) - Thank you for submitting your informatione. It has been sent.×There was an error trying to send your message. Please try again .×Tell us about yourselfBrief personal profile First Name *Last Name *Email Address *LinkedIn URL *Phone Number *ExperienceBased on what you know about Groundswell Health so far, what is most interesting aspect of the company
- [Apply Now - Public Affairs Communications Manager](https://ourgroundswell.com/hiring-public-affairs-communications-manager/) - Thank you for submitting your informatione. It has been sent.×There was an error trying to send your message. Please try again .×Tell us about yourselfBrief personal profile First NameLast NameEmail AddressLinkedIn URLPhone NumberExperience# Years Work ExperienceNone1-22-55-10>10 What makes your approach to your work unique in the field of communications, advocacy, and/ or public affairs?What interests
- [Apply Now - Graphic Designer Position](https://ourgroundswell.com/graphic-designer-position/) - Thank you for submitting your information for the graphic designer role. It has been sent.×There was an error trying to send your message. Please try again .×Tell us about yourselfBrief personal profile First NameLast NameEmail AddressLinkedIn URLPhone NumberExperience# Years Work ExperienceNone1-22-55-10>10 Based on what you know about Groundswell Health is most interesting to you? What
- [Inside the Well: The Midland, Texas Rescue of Baby Jessica McClure](https://ourgroundswell.com/inside-the-well-the-midland-texas-rescue-of-baby-jessica-mcclure/) - Lance Lunsford, MBA Learn more about the book written by Lance Lunsford, Groundswell Health senior partner and co-founder.Beyond the rescue.Audiences all over the world remember the rescue of “Baby Jessica” McClure in Midland, Texas, from a residential water well in 1987, but they don’t know the full story. Going behind the scenes and the near-death
- [Strengthening your influence](https://ourgroundswell.com/strengthening-your-influence/) - Get a jump on your public policy agenda and begin building your groundswell today. Contact us todayBuilding a groundswell of support … starts with trust and influence.When experience in communications isn’t enough, Groundswell Health adds value through a tested system for growing influence among stakeholders from internal teams, trustees, and elected officials to produce the
- [Services](https://ourgroundswell.com/services/) - Building the components of a good story isn’t enough. Understanding audience perspective comes first. Too often, businesses fail to take the time to understand their target audience and their needs. From public relations to service line marketing, we work with your teams to build effective messaging that speaks to your mission, value propositions and potential
- [Website Design](https://ourgroundswell.com/our-work-3/website-design/) - We design and manage your website to ensure your message is impactful and engages your target audience. From blogs to UI design, we create a custom-made platform where your clients can see your story and engage with your brand. Patient Volume Marketing Patient Volume Marketing Public Affairs & Advocacy Public Affairs & Advocacy Marketing Solutions
- [Video](https://ourgroundswell.com/our-work-3/video/) - From patient testimonials and customer successes to product demonstrations and policy explainers, we create informative and compelling videos to showcase your unique value propositions and drive engagement. Patient Volume Marketing Patient Volume Marketing Reputation Management Success A rural hospital saved Galen Chandler’s life after a rattlesnake bite. We created a fully realized video campaign around
- [Digital Marketing and Advertising](https://ourgroundswell.com/our-work-3/digital-marketing-advertising/) - From paid search to social and everything in between, we create engaging visual content centered on your value propositions and focused on the messages your audience needs to hear to take action. Patient Volume Marketing Patient Volume Marketing Public Affairs & Advocacy Public Affairs & Advocacy Marketing Solutions for Businesses Marketing Solutions for Businesses ALWAYS
- [Patient Volume for Rural Hospitals](https://ourgroundswell.com/patient-volume-for-rural-hospitals/) - Turn up Your Volume See how our team conducts market analyses to design marketing plans that boost patient volume for your hospital. Expand your digital presence. Attract more patients. With focused targeting and a message that speaks to your community, you can reach customers who may have little knowledge of the capabilities and services available
- [Bronze Healthcare Advertising Award: Clinical Pathology Associates](https://ourgroundswell.com/about-us/bronze-healthcare-advertising-award-clinical-pathology-associates-never-think-about-pathology-again/) - Never Think About Pathology Again Category: Integrated Marketing Campaign Client: Clinical Pathology Associates Clinical Pathology Associates has lofty goals to transition to new markets, expand its lab business, and reach new health systems and clinics as a dedicated pathology team. Groundswell Health’s execution of a variety of campaigns targets audiences from health system buying groups
- [Merit Healthcare Advertising Award: Clinical Pathology Associates - Marketing Booklet](https://ourgroundswell.com/about-us/merit-healthcare-advertising-award-clinical-pathology-associates-marketing-booklet/) - Marketing Booklet Category: Collateral, Special PromotionClient: Clinical Pathology Associates To accompany the integrated marketing campaign (recognized with a Bronze Healthcare Advertising Award), Groundswell Health developed a multi-page booklet for its business development team to use during trade shows, conferences, and events. The 8-page booklet outlines the client’s core values and competencies, and features messages from
- [Silver Healthcare Advertising Award: Clinical Pathology Associates - Marketing Folder](https://ourgroundswell.com/about-us/silver-healthcare-advertising-award-clinical-pathology-associates-marketing-folder/) - Marketing Folder Category: Collateral, Special PromotionClient: Clinical Pathology Associates With new growth and expansion goals, Clinical Pathology Associates, based in Austin, Texas, tasked Groundswell Health with maturing its marketing operations as it developed a strong sales apparatus. Along with an integrated marketing campaign (recognized with a Silver Aster Award and Bronze Healthcare Advertising Award), Groundswell
- [Silver Healthcare Advertising Award: “Understanding Medicare Advantage” on behalf of TORCH](https://ourgroundswell.com/about-us/silver-healthcare-advertising-award-understanding-medicare-advantage-on-behalf-of-torch/) - Understanding Medicare Advantage Category: Total Public Relations CampaignClient: Texas Organization of Rural & Community Hospitals Groundswell Health developed a substantial campaign for the client and its member hospitals, focused on education around Medicare Advantage plans and their effect on individuals and hospitals. The campaign encompassed messages for consumer audiences, hospital audiences, and resources and materials
- [Bronze Healthcare Advertising Award: Integrated marketing campaign-Access TeleCare](https://ourgroundswell.com/about-us/bronze-healthcare-advertising-award-integrated-marketing-campaign-access-telecare/) - Meeting the Community’s Care Needs Categories: Integrated Marketing Campaign / Telemedicine seriesClient: Access TeleCare Telemedicine’s explosive growth during the COVID-19 pandemic brought attention to the opportunity pioneered by Access TeleCare leaders, but it also resulted in additional complexity to clarify the difference in specialty telemedicine serving health systems and outpatient clinics. Groundswell Health set out
- [Silver Healthcare Advertising Award: Integrated marketing campaign - HRMC - “Galen Chandler’s Story”](https://ourgroundswell.com/about-us/silver-healthcare-advertising-award-integrated-marketing-campaign-hrmc-galen-chandlers-story/) - Galen Chandler’s Story Category: Integrated Marketing Campaign Client: Deaf Smith County Hospital District Located in the heart of the Texas panhandle, approximately 40 miles southwest of Amarillo, Hereford is a thriving agriculture community known widely as the beef capital of the world for its vast cattle feeding operations and ranching. With other booming industries such
- [Gold Aster Award: Telemedicine Series-Access TeleCare](https://ourgroundswell.com/about-us/gold-aster-award-telemedicine-series-access-telecare/) - Going Beyond TraditionalRural Care Category: Telemedicine SeriesClient: Access TeleCare A rural Texas hospital was struggling to provide specialty care for their patients due to a lack of local specialty care presence and an overworked team of physicians covering patients in the hospital and the nearby clinic. Campaign Themes and Compelling MessagesWhen rural hospitals implement telemedicine,
- [Community Health Toolkits](https://ourgroundswell.com/about-us/community-health-toolkits/) - Never miss a chance to engage your audience.Health care awareness and staff appreciation days/weeks are valuable opportunities to connect with your community and highlight your teams and their expertise through compelling messages that educate your audiences and generate positive responses in your community. Our Approach Engaging your community is more than simply posting “Happy #NursesWeek.”
- [Patient Volume for Hospital Systems](https://ourgroundswell.com/patient-volume-for-hospital-systems/) - Turn up Your Volume See how our team conducts market analyses to design marketing plans that boost patient volume for your health system. The right volume. At the right time. No margin. No mission. Without profitability, it’s impossible to maintain the stamina and competitive edge to effectively serve the community. Our unique and agile process
- [Our Process](https://ourgroundswell.com/about-us/our-process/) - Our Process – Custom Strategic MarketingOur team produces high-quality content but only after a thorough strategic planning process that includes your organization’s leadership, including communications, sales and marketing leaders. Establishing Your Value FoundationWe start by helping teams determine what’s most valuable to their customers or target audiences. By working closely in collaboration, we explore each
- [Our History](https://ourgroundswell.com/about-us/our-history/) - Designing Creative Encounters to Convince and Engagement AudiencesOur team’s work with some of the country’s largest state hospital associations, advocacy groups, hospitals, health systems, and enterprise technology organizations helped form a valuable approach to efficiently building convincing messages that engage audiences. See more about where we’ve been and how we developed what makes Groundswell Health
- [Health Care Marketing Guide](https://ourgroundswell.com/toolkits/) - Never miss a chance to engage your audience.Health care awareness and staff appreciation days/weeks are valuable opportunities to connect with your community and highlight your teams and their expertise through compelling messages that educate your audiences and generate positive responses in your community. Our Approach Engaging your community is more than simply posting “Happy #NursesWeek.”
- [Patient Volume for Physician Practices and Clinics](https://ourgroundswell.com/patient-volume-for-physician-practices-and-clinics/) - Turn up Your Volume See how our team conducts market analyses to design marketing plans thatboost patient volume for your practice. Reach more patients Whether your practice is new or established, identifying new patient populations can be critical. Our goal is to help providers increase revenue in strategically prioritized service lines and geographic areas to
- [Rural Hospital Closures Interactive Map](https://ourgroundswell.com/rural-hospital-closures-interactive-map/) - For a quick interactive look at U.S. rural hospital closures and reduction in services, here’s a quick take.
- [Client Resources](https://ourgroundswell.com/client-resources/) - Client Business Card GeneratorUpload your Excel file with employee contact information to the tool below to quickly generate individual employee business card designs for ordering. Clinical Pathology associatesCreate healthyInner Circle autism network
- [Hospital Resources](https://ourgroundswell.com/maresources/) - Medicare Advantage ResourcesGrowing enrollment in private Medicare Advantage plans is disrupting care for rural seniors, creating significant administrative burdens for health care providers, and destabilizing rural hospitals’ finances. Our Approach Engaging your community on this issue is important for their health and ability to receive needed care, and for the overall health of your organization.
- [Vaccine Education Campaign](https://ourgroundswell.com/vaccine-education/) - CREATE YOUR GROUNDSWELL WELCOME TO THE TORCH 2023 FALL CONFERENCEIf you would like to learn more about Groundswell Health and our unique process to helping hospitals and other organizations build a groundswell in their own communities, please let us know. Our Client FamilyCheck out some of the health care brands we’ve partnered with. Fully
- [Download Resources](https://ourgroundswell.com/download-resources/) - Medicare Advantage InsightsKnow the Difference: Traditional Medicare vs. Medicare AdvantageMedicare Advantage is not the same as traditional Medicare. There are key differences that can have a real impact on how, when, and where you get the medical care you might need. DownloadLeveling the Playing Field for Rural Hospitals and ClinicsGet a detailed look at how
- [Instructor](https://ourgroundswell.com/instructor/)
- [Instructors](https://ourgroundswell.com/instructors/)
- [Hospital Week](https://ourgroundswell.com/hospital-week/) - Celebrating Your TeamsHealthcare staff appreciation days/weeks are valuable opportunities to connect with your community and highlight your teams and their expertise through compelling messages that educate your audiences and generate positive responses in your community. Our Approach Engaging your community is more than simply posting “Happy #HospitalWeek.” At Groundswell Health, we craft thoughtful messages that
- [Nurses Week](https://ourgroundswell.com/nurses-week/) - Celebrating Your TeamsHealthcare staff appreciation days/weeks are valuable opportunities to connect with your community and highlight your teams and their expertise through compelling messages that educate your audiences and generate positive responses in your community. Our Approach Engaging your community is more than simply posting “Happy #NursesWeek.” At Groundswell Health, we craft thoughtful messages that
- [Branding](https://ourgroundswell.com/branding/) - By working in collaboration with your team, we explore each product or service and their respective value propositions, digging deep to define and clearly articulate the value in meaningful ways for your customers. Patient Volume Marketing Patient Volume Marketing Brand Re-Design Public Affairs & Advocacy Public Affairs & Advocacy Marketing Solutions for Businesses Brand Re-Design
- [Profile](https://ourgroundswell.com/lp-profile/)
- [Public Relations and Public Affairs Old](https://ourgroundswell.com/publicrelations-old/) - Public Relations & Issue Management Groundswell Health works with associations, corporations and nonprofit organizations to clearly articulate advocacy objectives and to provide clear, actionable messaging to support achievement of those objectives.Public Affairs Download Groundswell Health’s overview of our Public Affairs and Issues Management Services or contact us to see how we can help you. With Groundswell Health as
- [Patient Volume Marketing Old](https://ourgroundswell.com/patient-volume-marketing-old/) - Marketing to Drive Patient Volume Identify the patients who need your health care services the most. Target their specific needs with highly-effective messaging, search engine marketing and honed digital advertising.Hospitals and health care practices have a deservedly poor reputation for failing to drive patient volume through marketing’s most effective best practices. In-house health care marketers
- [Privacy Policy and Terms and Conditions](https://ourgroundswell.com/privacy-and-terms/) - Website Privacy PolicyThe Internet is an amazing tool. It has the power to change the way we live, and we’re starting to see that potential today. With only a few mouse-clicks, you can follow the news, look up facts, buy goods and services, and communicate with others from around the world. It’s important to Groundswell
- [Our Work | Digital Display Ads](https://ourgroundswell.com/our-work-digital-display-ads/) - Our Work – Digital Display AdsOur team produces high-quality content but only after a thorough strategic planning process that includes your organization’s leadership, including communications, sales and marketing leaders. From there, we identify key decision-makers from your buying groups and tailor messaging to appeal to their needs. Access Physicians | Establishing a targeted, professional digital
- [Social Calendar](https://ourgroundswell.com/social-calendar/)
- [Work | Clients | Experience-Video](https://ourgroundswell.com/work-clients-experience-video/) - Access Physicians utilized our team’s experience developing narrative stories to inform hospital decision-makers through valuable propositions for investment in telemedicine solutions, By telling the story of one hospitals experience, we articulate the opportunity to serve small communities and improve care for patients. Columbus Community Hospital is the trusted health care provider in a small community
- [Getting your Product to the Right Hospital Audience](https://ourgroundswell.com/hospital-audience/) - Using our expertise and experience, we use an effective approach that examines the needs and demands of each member of a hospital buying group. Thanks to this insight, we deliver what other traditional health care agencies can’t. A health system’s buying cycle was already long prior to the M&A trends of the last 5-6 years.
- [Marketing Solutions for Businesses](https://ourgroundswell.com/marketing-solutions-for-businesses/) - Bring more value to your partnerships. Download Groundswell Health’s overview of our B2B services or contact us to see how we can help you. Our B2B ApproachSegmented Strategic Messaging: Using our unique model, we quickly help build compelling messages directed at specific hospital decision-makers based on their respective roles. Establishing buying groups: Organizations
- [Our Work | Social Display](https://ourgroundswell.com/ourwork_social/) - Our Work – SocialOur team produces high-quality content but only after a thorough strategic planning process that includes your organization’s leadership, including communications, sales and marketing leaders. Access Physicians/ Establishing a targeted, professional digital presence.Florida Hospital Association/ Establishing a targeted, professional digital presence designed to steady consumer sentiment toward hospitals and convey safety and security
- [Grow Strategic Patient Volume for Rural Hospitals](https://ourgroundswell.com/growvolumerural/) - Turn up your volumeSee how our team conducts market analyses to design marketing plans that boost patient volume for your hospital. Rural hospitals have the opportunity to expand their digital presence to attract more patients in their respective communities. This strategy is a more cost-effective solution to traditional advertising to patients who have little knowledge
- [All Courses](https://ourgroundswell.com/courses/)
- [Checkout](https://ourgroundswell.com/lp-checkout/)
- [Connected Hospital Podcast](https://ourgroundswell.com/connectedhospital/) - Connected Hospital PodcastOur team is constantly on the lookout for organizations with innovative insights striving to improve operations and care for patients. We bring them together to examine their perspectives and approaches in a podcast. We interview key leaders, founders, and others to help bring more attention to the players who are working to make
- [Our Work | Video Production](https://ourgroundswell.com/ourwork-video/) - COMMUNICATING IN HEALTH CARE Clarifying a complex field.Consumers and target customers don’t often speak the same language as health care providers. At the same time, many organizations become accustomed to their own jargon and language without completely identifying the value proposition for the intended target audience. Our team focuses on a set of principles and
- [Groundswell Health | Access Physicians - Chris Gallagher, M.D.](https://ourgroundswell.com/gsh_ap-chrisgallagher/) - Advancing Clinical Excellence Through Telemedicine Groundswell Health began work with Access Physicians in 2019, establishing a foundation for operations as a proactive and impactful marketing agency focused on expanding B2B growth for hospitals and clinics interested in using specialty telemedicine services such as cardiology, neurology, and maternal-fetal medicine. As part of the operations, Groundswell Health
- [Telling Your Story](https://ourgroundswell.com/storytelling/) - “It takes 1,000 voices to tell a single story.” — Native American proverb Groundswell believes storytelling is the core of effective communications. From advocacy to marketing to public relations, audience engagement is critical and storytelling is the key. We work with your teams on building narrative for speeches, presentations, op-eds, online content and more. Groundswell
- [Our Work – Workflow And Project Management](https://ourgroundswell.com/our-work-workflow-and-project-management/) - Our Work – Workflow And Project ManagementHealth care marketing and communications departments serve many masters within large organizations largely neglecting to right-size a scaled communications team. The result is often over-worked messaging teams with many dropped projects littering their organization. We serve as a management and leadership tool for organizations looking for ways to tighten
- [Cart](https://ourgroundswell.com/cart/) - [woocommerce_cart]
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- [My account](https://ourgroundswell.com/my-account/) - [woocommerce_my_account]
- [Shop](https://ourgroundswell.com/shop/)
- [Sample Page](https://ourgroundswell.com/sample-page/) - This is an example page. It's different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this: Hi there! I'm a bike messenger
- [Shareholder FAQ](https://ourgroundswell.com/shareholder-faq/) - AllConfigurationDesign ProcessInstallationManagementPricingTechnicalCras erat elit, maximus vestibulum eros non.Lance Lunsford2016-02-28T18:05:52-06:00Cras erat elit, maximus vestibulum eros non.Mauris finibus eros eu orci iaculis laoreet. In accumsan nulla ut sagittis tristique. Morbi a sollicitudin dui, quis tincidunt purus. Pellentesque eu lacinia lacus. Vestibulum tincidunt erat ac massa gravida accumsan. Suspendisse finibus commodo arcu, sed dapibus enim tincidunt in. Suspendisse
- [Corporate FAQ](https://ourgroundswell.com/corporate-faq/) - AllConfigurationDesign ProcessInstallationManagementPricingTechnicalCras erat elit, maximus vestibulum eros non.Lance Lunsford2016-02-28T18:05:52-06:00Cras erat elit, maximus vestibulum eros non.Mauris finibus eros eu orci iaculis laoreet. In accumsan nulla ut sagittis tristique. Morbi a sollicitudin dui, quis tincidunt purus. Pellentesque eu lacinia lacus. Vestibulum tincidunt erat ac massa gravida accumsan. Suspendisse finibus commodo arcu, sed dapibus enim tincidunt in. Suspendisse
- [Checkout](https://ourgroundswell.com/checkout-2/) - [woocommerce_checkout]
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## Courses

- [Price Transparency | Issue Management for Hospitals and Health Systems](https://ourgroundswell.com/courses/price-transparency-issue-management-for-hospitals-and-health-systems/) - Equipping hospital executives, communications teams, and board members with effective strategies, messages, and media assets to proactively engage community stakeholders, patients, and journalists on the topic of price transparency — highlighting both regulatory compliance and patient-centered innovations.

## Lessons

- [1: Understanding the background of price transparency](https://ourgroundswell.com/lessons/understanding-the-background/) - About this Section: Understanding the Background of Price Transparency Key Messages: Compliance is required — but usability is lacking. CMS regulations are evolving, with growing enforcement. The .csv files aren't helpful to most patients. Presenters Lance Lunsford, MBA, FACHE Groundswell Health Senior Partner/ Co-founder Stephane Limb, MA Groundswell Health Senior Partner/ Co-founder Lesson: Sharing the
- [2. What consumers need and demonstrating your solutions](https://ourgroundswell.com/lessons/what-consumers-need-and-demonstrating-your-solutions/) - About this Section: What hospital patients really need (and it’s not spreadsheets) Groundswell Health outlines how real patient decisions hinge on plan specifics, not hospital-insurer rates. We also highlight the growing use of interactive pricing tools and financial counseling as core to a hospital’s value offering. Key Messages: Negotiated rates ≠ out-of-pocket costs. Price estimator
- [3. Broadcast your solutions with earned media](https://ourgroundswell.com/lessons/broadcast-your-solutions-with-earned-media/) - About this Section: Lesson 3 - Talking to the Media and Policymakers One of the most critical needs in healthcare is expanding the role and responsibility of healthcare leaders to advocate for the needs of hospitals, health systems, staff, and patients. Every manager and executive leader serves as a potential resource for reaching new and
- [4. Syncing up with aligned hospital stakeholders](https://ourgroundswell.com/lessons/syncing-up-with-aligned-hospital-stakeholders/) - About this Section: Syncing up with aligned hospital stakeholders Be the source of insight, placing you and your team as the trusted voice your community can come to rely on for healthcare information. As we've indicated, healthcare is already complex and confusing even for people who work in it. For consumers, it's incredibly confusing. Looking
- [5. Becoming a utility for consumers](https://ourgroundswell.com/lessons/becoming-a-utility-for-consumers/) - About this Section: Engaging the Public Proactively Use the full array of your team's communication expertise and channels to engage and educate the community. Like any major business endeavor engaging your community requires intentional, thoughtful approaches that demonstrate your organization's desire to provide more than patietn are. It also means you and your team are
- [Overview and Introduction](https://ourgroundswell.com/lessons/overview-and-introduction-2/) - https://ourgroundswell.com/wp-content/uploads/2025/07/PriceTransparency0.mp4 Presenters Lance Lunsford, MBA, FACHE Groundswell Health Senior Partner/ Co-founder Stephane Limb, MA Groundswell Health Senior Partner/ Co-founder About this Section: Groundswell Health is a communications and marketing firm dedicated to healthcare. Working with large health systems and rural hospitals, advocacy organizations like statewide hospital associations, and other vertical healthcare enterprises. Our mission focuses
- [Price Transparency - Overview and Introduction](https://ourgroundswell.com/lessons/overview-and-introduction/)

## Portfolio

- [Access Physicians - Digital](https://ourgroundswell.com/portfolio-items/access-physicians-digital/)

## FAQs

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