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		<title>Groundswell Health</title>
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			<title>Price Transparency &#8211; Overview and Introduction</title>
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			<title>Why Communications Tools Alone Won&#8217;t Drive Results and What Hospital Leaders Can Do About It</title>
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			<title>Our Work – Issues Management</title>
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			<pubDate><![CDATA[Fri, 16 Jan 2026 21:59:00 +0000]]></pubDate>
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			<title>Patient Volume Marketing</title>
			<pubDate><![CDATA[Fri, 16 Jan 2026 21:41:55 +0000]]></pubDate>
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			<title>How Smart Marketing Drove Growth and Expanded Access to ABA Therapy</title>
			<pubDate><![CDATA[Fri, 13 Feb 2026 18:50:18 +0000]]></pubDate>
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			<guid><![CDATA[https://ourgroundswell.com/registration-confirmation-texas-am-rural-and-community-health-institute/]]></guid>
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			<title>Registration Confirmation &#8211; Texas A&#038;M Rural and Community Health Institute</title>
			<pubDate><![CDATA[Tue, 13 Jan 2026 16:04:03 +0000]]></pubDate>
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			<guid><![CDATA[https://ourgroundswell.com/translating-expertise-into-relevance-one-of-the-most-important-skills-healthcare-communicators-must-relearn/]]></guid>
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			<title>Translating Expertise Into Relevance: One of the Most Important Skills Healthcare Communicators Must Relearn</title>
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			<title>Paul Revere’s midnight ride gets all the glory….</title>
			<pubDate><![CDATA[Thu, 20 Nov 2025 19:34:02 +0000]]></pubDate>
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			<title>Building Trust at a Critical Time: How Community Engagement Sustains Rural Hospitals</title>
			<pubDate><![CDATA[Fri, 21 Nov 2025 18:33:15 +0000]]></pubDate>
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			<guid><![CDATA[https://ourgroundswell.com/the-elements-of-design-for-effective-content-on-complex-issues/]]></guid>
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			<title>The Elements of Design for Effective Content on Complex Issues  </title>
			<pubDate><![CDATA[Thu, 20 Nov 2025 21:04:00 +0000]]></pubDate>
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			<title>News</title>
			<pubDate><![CDATA[Fri, 21 Nov 2025 18:23:54 +0000]]></pubDate>
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			<guid><![CDATA[https://ourgroundswell.com/groundswell-health-and-healthconnect-partner-to-strengthen-the-future-of-rural-hospitals/]]></guid>
			<link><![CDATA[https://ourgroundswell.com/groundswell-health-and-healthconnect-partner-to-strengthen-the-future-of-rural-hospitals/]]></link>
			<title>Groundswell Health and HealthConnect Partner to Strengthen the Future of Rural Hospitals</title>
			<pubDate><![CDATA[Fri, 21 Nov 2025 18:23:17 +0000]]></pubDate>
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			<guid><![CDATA[https://ourgroundswell.com/hereford-regional-medical-center-bringing-advanced-heart-care-home/]]></guid>
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			<title>Hereford Regional Medical Center: Bringing Advanced Heart Care Home </title>
			<pubDate><![CDATA[Fri, 12 Dec 2025 18:07:13 +0000]]></pubDate>
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			<guid><![CDATA[https://ourgroundswell.com/precision-marketing-in-healthcare-driving-smarter-outreach-with-groundswell-healths-agile-communications/]]></guid>
			<link><![CDATA[https://ourgroundswell.com/precision-marketing-in-healthcare-driving-smarter-outreach-with-groundswell-healths-agile-communications/]]></link>
			<title>Precision Marketing in Healthcare: Driving Smarter Outreach with Groundswell Health’s Agile Communications</title>
			<pubDate><![CDATA[Fri, 12 Dec 2025 18:04:38 +0000]]></pubDate>
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			<link><![CDATA[https://ourgroundswell.com/thank-you/]]></link>
			<title>Thank You</title>
			<pubDate><![CDATA[Fri, 12 Dec 2025 17:52:18 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://ourgroundswell.com/increasing-patient-volume-for-haskell-memorial-hospital/]]></guid>
			<link><![CDATA[https://ourgroundswell.com/increasing-patient-volume-for-haskell-memorial-hospital/]]></link>
			<title>Increasing Patient Volume for Haskell Memorial Hospital</title>
			<pubDate><![CDATA[Mon, 03 Nov 2025 21:23:01 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://ourgroundswell.com/short-or-long-when-it-comes-to-digital-video-its-not-the-right-question/]]></guid>
			<link><![CDATA[https://ourgroundswell.com/short-or-long-when-it-comes-to-digital-video-its-not-the-right-question/]]></link>
			<title>Short or Long? When it comes to digital video, it&#8217;s not the right question</title>
			<pubDate><![CDATA[Wed, 29 Oct 2025 18:09:01 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://ourgroundswell.com/how-the-history-of-snake-oil-teaches-us-more-about-consumers-than-it-does-fraudsters/]]></guid>
			<link><![CDATA[https://ourgroundswell.com/how-the-history-of-snake-oil-teaches-us-more-about-consumers-than-it-does-fraudsters/]]></link>
			<title>How the History of Snake Oil Teaches us More about Consumers than it Does Fraudsters</title>
			<pubDate><![CDATA[Wed, 29 Oct 2025 18:08:27 +0000]]></pubDate>
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			<link><![CDATA[https://ourgroundswell.com/hiring/]]></link>
			<title>Hiring</title>
			<pubDate><![CDATA[Tue, 28 Oct 2025 13:37:42 +0000]]></pubDate>
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			<guid><![CDATA[https://ourgroundswell.com/healthcare-costs-driving-healthcare-to-top-of-issues-concerning-voters/]]></guid>
			<link><![CDATA[https://ourgroundswell.com/healthcare-costs-driving-healthcare-to-top-of-issues-concerning-voters/]]></link>
			<title>Healthcare costs driving healthcare to top of issues concerning voters</title>
			<pubDate><![CDATA[Mon, 27 Oct 2025 23:14:31 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://ourgroundswell.com/hrmc-heart-health-case-study/]]></guid>
			<link><![CDATA[https://ourgroundswell.com/hrmc-heart-health-case-study/]]></link>
			<title>Hereford Didn’t Have Cardiology. Now It’s a Regional Leader.</title>
			<pubDate><![CDATA[Mon, 03 Nov 2025 16:35:32 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://ourgroundswell.com/elevating-oculus-pathologys-visibility-with-hospital-buyers/]]></guid>
			<link><![CDATA[https://ourgroundswell.com/elevating-oculus-pathologys-visibility-with-hospital-buyers/]]></link>
			<title>Elevating Oculus Pathology’s Visibility with Hospital Buyers</title>
			<pubDate><![CDATA[Mon, 03 Nov 2025 16:35:17 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://ourgroundswell.com/contact-us/]]></guid>
			<link><![CDATA[https://ourgroundswell.com/contact-us/]]></link>
			<title>Contact Us</title>
			<pubDate><![CDATA[Mon, 03 Nov 2025 16:28:09 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://ourgroundswell.com/building-trust-as-a-strategic-initiative-through-leadership-at-all-levels/]]></guid>
			<link><![CDATA[https://ourgroundswell.com/building-trust-as-a-strategic-initiative-through-leadership-at-all-levels/]]></link>
			<title>Building Trust as a Strategic Initiative through Leadership at all Levels</title>
			<pubDate><![CDATA[Sun, 12 Oct 2025 21:18:40 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://ourgroundswell.com/lessons/understanding-the-background/]]></guid>
			<link><![CDATA[https://ourgroundswell.com/lessons/understanding-the-background/]]></link>
			<title>1: Understanding the background of price transparency</title>
			<pubDate><![CDATA[Thu, 28 Aug 2025 13:59:44 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://ourgroundswell.com/texas-am-rural-and-community-health-institute/]]></guid>
			<link><![CDATA[https://ourgroundswell.com/texas-am-rural-and-community-health-institute/]]></link>
			<title>Texas A&#038;M Rural and Community Health Institute</title>
			<pubDate><![CDATA[Fri, 13 Mar 2026 14:08:55 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://ourgroundswell.com/lessons/what-consumers-need-and-demonstrating-your-solutions/]]></guid>
			<link><![CDATA[https://ourgroundswell.com/lessons/what-consumers-need-and-demonstrating-your-solutions/]]></link>
			<title>2. What consumers need and demonstrating your solutions</title>
			<pubDate><![CDATA[Wed, 27 Aug 2025 22:43:26 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://ourgroundswell.com/why-rural-hospitals-matter/]]></guid>
			<link><![CDATA[https://ourgroundswell.com/why-rural-hospitals-matter/]]></link>
			<title>Hiss Happens: That’s Why Rural Hospitals Matter.</title>
			<pubDate><![CDATA[Mon, 03 Nov 2025 21:21:21 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://ourgroundswell.com/lessons/broadcast-your-solutions-with-earned-media/]]></guid>
			<link><![CDATA[https://ourgroundswell.com/lessons/broadcast-your-solutions-with-earned-media/]]></link>
			<title>3. Broadcast your solutions with earned media</title>
			<pubDate><![CDATA[Wed, 27 Aug 2025 22:40:42 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://ourgroundswell.com/lessons/syncing-up-with-aligned-hospital-stakeholders/]]></guid>
			<link><![CDATA[https://ourgroundswell.com/lessons/syncing-up-with-aligned-hospital-stakeholders/]]></link>
			<title>4. Syncing up with aligned hospital stakeholders</title>
			<pubDate><![CDATA[Wed, 27 Aug 2025 22:34:25 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://ourgroundswell.com/lessons/becoming-a-utility-for-consumers/]]></guid>
			<link><![CDATA[https://ourgroundswell.com/lessons/becoming-a-utility-for-consumers/]]></link>
			<title>5. Becoming a utility for consumers</title>
			<pubDate><![CDATA[Wed, 27 Aug 2025 22:22:38 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://ourgroundswell.com/lessons/overview-and-introduction-2/]]></guid>
			<link><![CDATA[https://ourgroundswell.com/lessons/overview-and-introduction-2/]]></link>
			<title>Overview and Introduction</title>
			<pubDate><![CDATA[Wed, 27 Aug 2025 19:50:09 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://ourgroundswell.com/pricetransparency/]]></guid>
			<link><![CDATA[https://ourgroundswell.com/pricetransparency/]]></link>
			<title>Leading the Conversation on Hospital Price Transparency</title>
			<pubDate><![CDATA[Wed, 27 Aug 2025 19:30:56 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://ourgroundswell.com/calendar-testing/]]></guid>
			<link><![CDATA[https://ourgroundswell.com/calendar-testing/]]></link>
			<title>Calendar Testing</title>
			<pubDate><![CDATA[Thu, 14 Aug 2025 21:01:08 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://ourgroundswell.com/lp-term-conditions/]]></guid>
			<link><![CDATA[https://ourgroundswell.com/lp-term-conditions/]]></link>
			<title>Term Conditions</title>
			<pubDate><![CDATA[Sat, 16 Aug 2025 18:56:08 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://ourgroundswell.com/lp-become-a-teacher/]]></guid>
			<link><![CDATA[https://ourgroundswell.com/lp-become-a-teacher/]]></link>
			<title>Become an Instructor for Groundswell Courses</title>
			<pubDate><![CDATA[Sat, 16 Aug 2025 18:17:39 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://ourgroundswell.com/courses/price-transparency-issue-management-for-hospitals-and-health-systems/]]></guid>
			<link><![CDATA[https://ourgroundswell.com/courses/price-transparency-issue-management-for-hospitals-and-health-systems/]]></link>
			<title>Price Transparency | Issue Management for Hospitals and Health Systems</title>
			<pubDate><![CDATA[Mon, 04 Aug 2025 19:19:47 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://ourgroundswell.com/empowering-rural-hospitals-to-engage-their-communities/]]></guid>
			<link><![CDATA[https://ourgroundswell.com/empowering-rural-hospitals-to-engage-their-communities/]]></link>
			<title>Empowering rural hospitals to engage their communities.</title>
			<pubDate><![CDATA[Mon, 03 Nov 2025 21:12:41 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://ourgroundswell.com/the-linkedin-writing-problem-why-im-so-excited-isnt-a-strategy/]]></guid>
			<link><![CDATA[https://ourgroundswell.com/the-linkedin-writing-problem-why-im-so-excited-isnt-a-strategy/]]></link>
			<title>The LinkedIn Writing Problem: Why “I’m So Excited” Isn’t a Strategy</title>
			<pubDate><![CDATA[Fri, 03 Oct 2025 19:40:03 +0000]]></pubDate>
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