Texas A&M Rural and Community Health Institute2026-01-21T15:41:58-06:00

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Engage. Inform. Connect.

Join us in Austin Feb. 24 for a one-day seminar exploring communications tactics and practices that stick with local communities, and come away with resources and tools to increase effectiveness and make an impact.

Tuesday February 24

Austin, Texas | 8 a.m. to 5 p.m.

  • Texas Health and Human Services Brown-Heatly Building, located at 4900 N. Lamar Blvd.

This activity is provided through the Texas A&M Health Rural Engagement Program, generously funded by the Texas Legislature

Professional Development Workshop Communications and Marketing for Rural Hospitals


The Texas A&M Rural and Community Health Institute is teaming up with Groundswell Health to offer a one-of-a-kind training workshop for rural healthcare leaders and their communication teams.

Join us in Austin Feb. 24 for a one-day seminar exploring communications tactics and practices that stick with local communities, and come away with resources and tools to increase effectiveness and make an impact. The workshop explores best practices and outlines Groundswell Health’s unique model designed to reach more local audiences and make messages stick.

This is no ordinary training retreat. No fine print. No add-on purchase requests. You can expect healthcare-specific communications and marketing training from a team with more than 25 years of experience in healthcare communications and public affairs.

Groundswell Health’s program includes an exhaustive set of practices that outline:

  • Building agile communications systems for reaching audiences on important messaging critical to public health.
  • Designing communications plans and processes with internal subject matter experts without overtaxing their limited capacities.
  • Increasing the life of campaigns without exhausting creative content through atomization.
  • Tools and resources to integrate digital platforms and maximize efficiency without complications.
  • Measuring ROI and effectiveness in social and paid messaging.
  • Cost-effective digital marketing and advertising.
  • Practical table top exercises
  • Workbooks and guides for later use

Senior healthcare leaders:

For leaders wanting to get the most out of their communications and marketing staff, it’s a great way to ensure their practices are calibrating to align with today’s healthcare needs and trends. It’s also a great way for hospitals without dedicated communications and marketing teams to identify and prioritize messaging that sticks.

  • CEOs, COOs, and CNOs
  • Nurse leaders
  • Physician leaders
  • Boards and Foundation partners

Communications and marketing staff:

Whether they’re new to healthcare with experience in digital promotions and communications or have a few years under their belts, this workshop helps staff hone their practice to increase efficiency and enhance the hospital reputation.

  • Marketing and communications directors and managers
  • Community liaisons

Building the components of a good story isn’t enough. Build a system that helps your message resonate.

This workshop is supported by the Texas A&M Rural and Community Health Institute as a cost-effective way for rural and small hospitals to affect long-term profitability. Decrease outmigration and heighten the local healthcare brand through new practices that:

  • Promote services in ways the appeal to patients while balancing priorities among internal stakeholder and subject matter experts;
  • Clarify complex information and dispel myths among core target populations; and
  • Positively enhance the hospital reputation with audiences who matter most.

Tuesday February 24

Austin, Texas | 8 a.m. to 5 p.m.

  • Texas Health and Human Services Brown-Heatly Building, located at 4900 N. Lamar Blvd.

  • Lunch is included as part of the program. Other food and beverages will be provided throughout the day.

REGISTER TODAY!

MORE ABOUT GROUNDSWELL

TRUSTED BY

HEALTHCARE ORGANIZATIONS ACROSS THE COUNTRY

Haskell Memorial Hospital
McCamey County Hospital District
memorial Hermann
Oculus Pathology
Hereford Regional Medical Center
Teaching Hospitals of Texas

Case Studies 

See our work in action.

HOW WE GET IT DONE

Digital Marketing & Advertising

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We create compelling digital campaigns across web, social, and email channels that target your key audiences to drive audience engagement to improve profitability. Our tactics help improve margin while achieving your mission.

Branding & Strategic Messaging

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We create value propositions from your organization’s goals and mission, crafting a cohesive messaging operation with a cadence that resonates with audiences.

Issue Management

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We help organizations amplify the voice of their government relations team by providing strategic management of messaging and content. We ensure leadership teams understand complex issues and enable them to take action on key legislative and policy objectives.

Public Relations & Media

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We help organizations navigate the public relations landscape of the health care industry. From media relations to thought leadership pieces, we help organizations build and maintain a reputation for excellence through media engagement.

Website & Content Development

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We design and manage your website to ensure your message is impactful and engages your target audience. From blogs to UI design, we create a custom-made platform where your clients can see your story and engage with your brand.

Measuring Results

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Everything we create, from social campaigns to paid advertising, is tracked and reported to you. We work with clients to establish relevant KPIs in easy-to-read dashboards.

Let’s build your
Groundswell.

We are a team of experienced communications, marketing and public affairs executives specializing in health care.

Our unique practices are established through decades of experience in public health policy, strategic marketing, and public affairs management.

CONTACT US

Phone: 512-710-5838

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