Healthcare Reputation & Reviews Toolkit

Resource for Hospitals and Health Systems

Workshop Resources & Tools

Resource for Hospitals and Health Systems

PRESENTATION MATERIALS

Building an Agile System for Communications and Marketing Operations

Section 1: Establishing the essential elements of an efficient system to form a strong communications foundation.

  • 1

    The Agile Communications Process

  • 2

    The Structure of an Agile Communications Campaign

  • 3

    The Role of Frequency and Cadence

  • 4

    Refining and Developing the ABC Messages

  • 5

    Launching Campaigns

ARTICLE:

The Structure of a Campaign Using the Agile Communications Process

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ARTICLE:

The Role of the Core Value Proposition in the Agile Communications Process

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ARTICLE:

What Healthcare Marketing Can Learn from Engineering

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ARTICLE:

The Flywheel Effect: How Groundswell Health’s Agile Communications Model Builds Momentum in Communities

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PRESENTATION MATERIALS

Section 2: Types of Campaigns and Applying the Model

  • 1

    Core areas of promotion and patient volume

  • 2

    Piggybacking and Newsjacking

  • 3

    Applying the model in public relations

  • 4

    Applying the model in Service Line Volume

  • 5

    Applying the model in Service Line Volume

  • 6

    Applying the model in Reputation and Brand Marketing

ARTICLE:

A Colorado County Reimagines Public Health Storytelling

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ARTICLE:

Newsjacking, Piggybacking & Agile Communications: Turning National Healthcare Headlines into Local Authority

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ARTICLE:

The strategic importance of internal and external stakeholders

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PRESENTATION MATERIALS

Section 3: Web Presence

  • 1

    Organizing Site Composition for Efficiency

  • 2

    Maximizing Social Media Engagement

  • 3

    Applying the model in public relations

  • 4

    Optimizing for AI

THE COMPLETE GUIDE TO REVIEWS

Start Harvesting Reviews for Your Hospital

Download Groundswell Health’s Guide to begin improving your hospital’s reputation and strengthen visibility in AI-generated healthcare answers.

Platform-Specific
Guidance
Sample Reviews
by Audience
Templates for Requesting Internal Reviews
Review Policy
& Guidelines
Leadership
Talking Points
Memo
Negative Review Response Playbook

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