Gold Aster Award - Access TeleCare

Going Beyond Traditional
Rural Care

Category: Telemedicine Series
Client: Access TeleCare

A rural Texas hospital was struggling to provide specialty care for their patients due to a lack of local specialty care presence and an overworked team of physicians covering patients in the hospital and the nearby clinic.

When rural hospitals implement telemedicine, they typically have one, possibly two, service lines. This hospital has eight.

Groundswell Health’s team developed a campaign consisting of two videos, four blogs, a case study, and social/ad content featuring hospital staff and leadership and showcasing the client’s impact on the local care environment.

Part of our goal included reaching patients through social media platforms with messages and visuals that speak to a variety of segments.

Building a video storyline with a compelling story arc to keep patients engaged and informed.