Building the components of a good story isn’t enough.

Understanding audience perspective comes first. Too often, businesses fail to take the time to understand their target audience and their needs.

From public relations to service line marketing, we work with your teams to build effective messaging that speaks to your mission, value propositions and potential customers or audiences to influence.

Advocacy & Public Affairs

We work with associations, corporations, and nonprofit organizations to clearly articulate advocacy objectives and to provide clear, actionable messaging to achieve those objectives.

Key service areas include:

• Public Affairs and Grassroots Campaigns
• Clarify Policy and Complex Legislative Issues
• Enhance Government Relations Effectiveness

Patient Volume Marketing

We identify target patients in your market and bring your services to the forefront. By delivering relevant, highly effective messaging through multi-channel marketing tactics such as search engine marketing, digital display advertising, email, and traditional outlets, we increase patient volume.

Key service areas include:

• Patient Engagement
• Content Marketing
• Target Important Key Audiences

Enterprise Sales & Marketing

Using unique industry expertise and experience, we examine the needs and demands of each member of a hospital buying group and cut through the noise to appeal to decision-makers. Effectively improve the buying cycle timeline and accelerate sales.

Key service areas include:

• Utilize Data for Strategic Campaigns to Increase Sales Effectiveness
• Influence Decision Makers
• Leadership Influence and Reputation Development

We deliver results by distilling complex messages into content informed by a strategic planning process and ongoing measurement of performance. We identify key influencers, channels, and decision-makers and tailor messaging to appeal to their needs.

Digital Marketing & Advertising

We create compelling digital campaigns across web, social, and email channels that target your key audiences. From large-scale brand advertising to more focused campaigns, we create high-quality content that drives audience engagement to improve profitability. From demographic and geographic targeting to understanding payer types and how to reach them, our tactics help improve margin while achieving your mission.

• Digital and Social Display Ads
• Video Production
• Web Development and Content Management
• Email Marketing

Branding & Strategic Messaging

We create value propositions from your organization’s goals and mission, crafting a cohesive messaging operation with a cadence that resonates with audiences. By working in collaboration with your team, we explore each product or service and their respective value propositions, digging deep to define and clearly articulate the value in meaningful ways for your customers.

• Brand Management
• Strategic Communication Planning
• Messaging Development

Issue Management

We help organizations amplify the voice of their government relations team by providing strategic management of messaging and content. We ensure leadership teams understand complex issues and enable them to take action on key legislative and policy objectives.

• Legislative Issues Management
• Communicating on Complex Regulatory & Political Affairs
• Improve Effectiveness of Government Relations

Public Relations & Media

We help organizations navigate the public relations landscape of the health care industry. From media relations to thought leadership pieces, we help organizations build and maintain a reputation for excellence through media engagement.

• Thought Leadership
• Op-Eds
• Media Relations

Website Design

We design and manage your website to ensure your message is impactful and engages your target audience. From blogs to UI design, we create a custom-made platform where your clients can see your story and engage with your brand.

• Website & UI Design
• Content Management
• Graphic Design

Measuring Results

Everything we create, from social campaigns to paid advertising, is tracked and transparently reported to clients. We work with clients to establish relevant KPIs, featuring them routinely in easy-to-read dashboards. Tracking the effectiveness of messaging and spending is a core part in adequate health care marketing and advocacy.

• Campaign metrics and performance data
• Insights and analysis
• Conversion metrics