The public affairs communications manager is responsible for managing Groundswell Health’s client services dealing with healthcare industry issues, legislative and political affairs, policy and regulation, and consumer education/ engagement. This individual works with senior leaders to establish messaging and strategic planning to serve clients with tools to enhance and expand their brand and reputation through strategic advocacy communications. This role is perfect for individuals with public policy expertise and a desire to provide clear and articulate messaging on complex healthcare issues.
Job Duties: Working with the senior partners, develop communications deliverables for clients and Groundswell, including:
- Position and issue statements
- Talking points on issues, legislation, and regulations
- Presentations
- Draft content for multiple public audiences, including:
- Copy for media statements and press releases
- Speech copy for executive leaders
- Ghost-written op-eds for clients and their executive leaders
- Working with our team of communication managers and designers to:
- Create engaging campaigns and messages on complex policy topics or trending market issues.
- Devise visual and creative content in digital and print materials to reach target audiences.
- Engage stakeholders both internal and external
- Consider segmented audiences, customizing messages and campaigns for each using Groundswell Health’s unique approach to agile communications on:
- Social and digital channels
- Media channels – paid and earned
- Internal audiences through digital newsletters and articles
- As a key tactical tool to increase influence of Groundswell Health’s engagement with clients.
- Work with team to produce weekly report as a client newsletter on public policy healthcare issues and industry trends.
- Provides updates and insights as key takeaways for healthcare leaders across the country and distributed as a service to clients for influence and insight.
- Ability to maintain situational awareness in the political environment while prioritizing tactical campaign management to achieve public policy messaging goals.
Job Type: Full-time
Pay: $70,000.00 – $95,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Experience level:
- 3 years; or
- Graduate degree in public policy and ability to demonstrate policy orientation and communications
Schedule:
- Monday to Friday
Work setting:
- Office
- Remote/ virtual
Application Question(s):
- Describe briefly your experience in public policy and/ or legislative experience
- Do you have experience in managing communications for legislators or advocacy groups dealing with policy and/ or legislation.
Work Location: Flex/ Hybrid
Job Title: Graphic Designer
Location: Hybrid with emphasis on select days in-office, located in South Austin
Job Description:
As a Graphic Designer at Groundswell Health, you will be responsible for conceptualizing and designing a variety of visual materials in alignment with our clients’ branding and communication goals.
The role includes management of frequent small projects for digital placement and less frequent larger projects for traditional and print projects. We are seeking a Graphic Designer whose skills and interest go beyond creative development to prioritize achieving outcomes for clients by:
- Taking the time to assess and comprehend messaging intent.
- Engaging target audiences.
- Advancing conversions.
- Maximizing design skills to work as a leader within the team and effectively take part in collaborative effort daily.
- The ideal candidate possesses a strong aesthetic sense and a keen eye for detail and regularly monitors design trends and best practices to keep skills sharp and updated.
Key Responsibilities:
- Develop and execute creative concepts for a range of healthcare-related marketing materials, including brochures, digital assets, web content, and presentations.
- Design engaging visual content for digital and social media platforms.
- Maintain consistency in style and tone across all design projects to reinforce brand identity.
- Stay updated with industry trends and incorporate best practices into design work.
- Collaborate with our marketing and communications team to ensure that designs align with the overall strategy and objectives of our clients.
Qualifications:
- Bachelor’s degree preferred but not required if experience and portfolio demonstrate abilities.
- Proven experience as a Graphic Designer with portfolio demonstrating ability to process and understand audience targeting, message intent, and tactics to create conversions.
- Proficiency in design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign).
- Strong portfolio showcasing a variety of design projects.
- Excellent communication skills and the ability to work collaboratively in a team environment.
- Strong attention to detail and organizational skills.
Application Process:
To apply, please submit your resume, cover letter, and portfolio showcasing your design work at our website, OurGroundswell.com.
Groundswell Health is committed to fostering a diverse and inclusive workplace. We encourage applications from all qualified individuals, including underrepresented groups.
About Us:
Groundswell Health is a leading healthcare marketing and communications firm dedicated to shaping healthcare by working with hospitals, advocacy organizations, and others to create effective engagement in their communities. We specialize in creating impactful and engaging content that resonates with diverse audiences and stakeholders. Our team is passionate about transforming healthcare communications and helping organizations connect meaningfully with their clients.
Join us and contribute to making a difference in healthcare communications!
The ideal candidate is motivated by managing content creation and effectiveness for fully integrated campaigns and working with healthcare clients to achieve their goals, which range from growing patient volume to enhancing reputation and achieving policy objectives. It also involves working with the team to manage critical communications during a crisis. The manager is expected to take a proactive role in working collaboratively to plan and devise campaigns with the ability to develop content and work with designers and videographers to reach audiences through a variety of digital and traditional channels.
The manager understands how to drive brand awareness by being involved in all stages of the communications and marketing process from conceptualizing and creating messages to launching through various channels and measuring outcomes.
Experience in healthcare marketing and/or communications is recommended.
Candidates should have exceptional organizational skills and ability to manage time and variety of deadlines. He or she will be comfortable working under tight deadlines and in collaboration with senior leadership. The ideal candidate will play a critical role in shaping the way our company is perceived by key audiences.
Responsibilities
- Work with firm’s partners to create marketing and communications strategy for our clients
- Create and manage content while ensuring quality and timeliness of deliverables
- Create project timelines and work with other members of the team to meet deadlines
- Produce and/ or coordinate the production of promotional materials including copy, press releases, collateral, web pages, and presentations
- Use digital media to tell our clients’ stories in creative and inspiring ways that resonate with various audiences
- Manage website content and design to ensure delivery of clear messages
- Develop and maintain external vendor relationships when necessary
- Manage digital ad placements, identifying appropriate audiences, channels, and budgets, and monitor effectiveness and KPIs
Qualifications
- Bachelor’s degree or equivalent experience in Communications, Marketing, Business, or Journalism.
- Extensive writing experience.
- 1-2+ years of experience in communications operations.
- Excellent written and verbal communication skills.
- Experience posting and formatting content using a WordPress Content Management System
- Experience using and managing organic content on social media channels.
- Experience managing and working in Google Ads, LinkedIn Ads Facebook Ads, and Twitter Ads.
More about us
Groundswell Health is a growing communications company focused on healthcare marketing, advocacy, and strategic communications. Our clients include small and large hospitals and health systems, healthcare technology companies, and associations and advocacy organizations.
We are looking for ambitious, motivated, and autonomous individuals who want to take on increasing responsibility to grow their own personal and professional development as well as the company’s scope, reach, and impact. See more at OurGroundswell.com
Employment Type
Full-time
Working at Groundswell Health!
Starting up in the summer of 2019, Groundswell Health hit the ground with a small handful of clients. Today, we’re growing with more clients routinely added to our portfolio, including two of the largest non-profit health systems in the country.
From the start, Groundswell Health focused on three core areas of healthcare:
- Public affairs and policy issues.
- B2B marketing
- Hospital marketing and public relations
Each area requires understanding in key channels to affect audiences from traditional to digital media. More importantly, to cut through the noise, it takes a dedicated practice of disciplined messaging to engage audiences purposefully and avoid becoming yet another generic content generation machine. With today’s AI emergence, practices communications with intention is core to Groundswell Health’s approach to tackle our clients’ goals.
