The public affairs communications manager is responsible for managing Groundswell Health’s client services dealing with healthcare industry issues, legislative and political affairs, policy and regulation, and consumer education/ engagement. This individual works with senior leaders to establish messaging and strategic planning to serve clients with tools to enhance and expand their brand and reputation through strategic advocacy communications. This role is perfect for individuals with public policy expertise and a desire to provide clear and articulate messaging on complex healthcare issues.
Job Duties: Working with the senior partners, develop communications deliverables for clients and Groundswell, including:
- Position and issue statements
- Talking points on issues, legislation, and regulations
- Presentations
- Draft content for multiple public audiences, including:
- Copy for media statements and press releases
- Speech copy for executive leaders
- Ghost-written op-eds for clients and their executive leaders
- Working with our team of communication managers and designers to:
- Create engaging campaigns and messages on complex policy topics or trending market issues.
- Devise visual and creative content in digital and print materials to reach target audiences.
- Engage stakeholders both internal and external
- Consider segmented audiences, customizing messages and campaigns for each using Groundswell Health’s unique approach to agile communications on:
- Social and digital channels
- Media channels – paid and earned
- Internal audiences through digital newsletters and articles
- As a key tactical tool to increase influence of Groundswell Health’s engagement with clients.
- Work with team to produce weekly report as a client newsletter on public policy healthcare issues and industry trends.
- Provides updates and insights as key takeaways for healthcare leaders across the country and distributed as a service to clients for influence and insight.
- Ability to maintain situational awareness in the political environment while prioritizing tactical campaign management to achieve public policy messaging goals.
Job Type: Full-time
Pay: $70,000.00 – $95,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Experience level:
- 3 years; or
- Graduate degree in public policy and ability to demonstrate policy orientation and communications
Schedule:
- Monday to Friday
Work setting:
- Office
- Remote/ virtual
Application Question(s):
- Describe briefly your experience in public policy and/ or legislative experience
- Do you have experience in managing communications for legislators or advocacy groups dealing with policy and/ or legislation.
Work Location: Flex/ Hybrid
Working at Groundswell Health!
Starting up in the summer of 2019, Groundswell Health hit the ground with a small handful of clients. Today, we’re growing with more clients routinely added to our portfolio, including two of the largest non-profit health systems in the country.
From the start, Groundswell Health focused on three core areas of healthcare:
- Public affairs and policy issues.
- B2B marketing
- Hospital marketing and public relations
Each area requires understanding in key channels to affect audiences from traditional to digital media. More importantly, to cut through the noise, it takes a dedicated practice of disciplined messaging to engage audiences purposefully and avoid becoming yet another generic content generation machine. With today’s AI emergence, practices communications with intention is core to Groundswell Health’s approach to tackle our clients’ goals.
