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Lance Lunsford

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So far Lance Lunsford has created 16 blog entries.

Support trending upward for rural healthcare

Strain and challenges for rural hospitals persist, but awareness is growing as lawmakers prioritize funding and programs for rural health issues. As hospital leaders engage local stakeholders and advocates, the response includes a groundswell of support among legislators recognizing their constituents' reliance on rural providers. From ongoing workforce shortages to strengthened cyber attacks and commercial

By |2024-06-10T15:50:10-05:00June 10th, 2024|News, Rural Healthcare, Technology, Uncategorized|Comments Off on Support trending upward for rural healthcare

Groundswell Health Recognized With Industry Awards

Austin-based Groundswell Health this month received industry recognition for its work in strategic healthcare communications. The healthcare-focused communications firm was honored with six Aster Awards and six Healthcare Advertising Awards. “Recognition from our peers in the communications and marketing industry is particularly rewarding,” said Stephanie Limb, co-founder and senior partner, Groundswell Health. “We work

By |2024-05-23T15:17:59-05:00May 23rd, 2024|B2B, Digital, Featured, healthcare marketing, Marketing|Comments Off on Groundswell Health Recognized With Industry Awards

The Business and Recent History of the New York Times #WhatWe’reReading

I’m an avid reader of news, in all forms. I particularly love newsprint still. I’m the one. It’s me. I also think it’s a critical time to care for the news industry, because community market journalism is a major institution in our communities. It’s fair to say that the ongoing dissolution of trust and growing

By |2023-12-14T15:32:40-06:00December 6th, 2023|Business, Convincing, News, Organizational Design, Public Affairs|Comments Off on The Business and Recent History of the New York Times #WhatWe’reReading

Short or Long? When it comes to digital video, it’s not the right question

Short or long digital video? When it comes to creating content for your social media channels and website, there are a few key questions that need to be answered. Among them: how long should videos be? We're always asked to confirm the inclination that videos should be short. Rightly so, creators and customers are down

By |2023-11-30T21:41:49-06:00October 31st, 2023|Business, Digital, healthcare marketing, Marketing, Videos|Comments Off on Short or Long? When it comes to digital video, it’s not the right question

Vaccine Community Education and Engagement Grant

As vaccine rates drop across the state, Rural Health Clinics have a unique opportunity to upend entrenched health care skeptics and restore vaccine confidence. Vaccination rates for kindergarten- and 7th grade-age children have declined 3% to 5% over the last couple of years, according to the state's public health agency. For one, the MMR

By |2023-12-05T23:05:53-06:00May 3rd, 2023|healthcare marketing, Marketing, News, Public Affairs|Comments Off on Vaccine Community Education and Engagement Grant

Episode 23 | Authenticx mines voice data to improve care

 Authenticx built a platform to get to the heart of why patients are reaching out to customer service call centers, and brings to the surface real-time trends across all customer interactions. After just two months using the platform, a national hospital system surfaced the need for agent empathy training, identified the agents who needed

By |2021-09-28T14:20:58-05:00September 25th, 2021|Connected Hospital Podcast|Comments Off on Episode 23 | Authenticx mines voice data to improve care

Health care leaders stepping up, take stand on vaccinations with staff

More hospital system CEOs are taking steps to end a troubling trend in vaccination hesitancy among hospital staff. Most recently, Mayo Clinic President/CEO Gianrico Farrugia, M.D., announced their staff would be required to take the COVID-19 vaccine by Sept. 17 or fulfill required steps in a "declination process". After more than a decade of investment

By |2023-05-15T16:30:57-05:00July 27th, 2021|Uncategorized|Comments Off on Health care leaders stepping up, take stand on vaccinations with staff

TCH21 – Increasing Efficiencies in Behavioral Health Through Tech

It's easy to say health care's efficiency woes should and could be improved by technology. It's another thing to do it. With EMR inefficiency and the barriers and costs they represent to tech teams in health systems, it's a wonder any new health care technology is able to make its way to the forefront. 

By |2021-09-25T16:30:41-05:00July 16th, 2021|Connected Hospital Podcast|Comments Off on TCH21 – Increasing Efficiencies in Behavioral Health Through Tech

New Site Launched for Rural Hospital

Before we started Groundswell Health, hospitals leaders around the country would ask us what marketing company would be a good fit if they started developing an approach for marketing and advertising with a strategic plan to shift marketshare. It's not an easy answer. We had always noted agencies that touted themselves as organization specializing

By |2021-07-05T17:26:29-05:00July 1st, 2021|healthcare marketing, Web Design|Comments Off on New Site Launched for Rural Hospital

Stepping up for Rural Hospitals

In rural health care, consumer economics and shifting demographics are fundamental challenges that the most forward-thinking hospital leaders are strategically attacking head-on. That's why Jeff Barnhart, FACHE, CEO of Hereford Regional Medical Center, began working with our team. In 2019, Barnhart set out to further advance his hospital's reputation after several years of turnaround

By |2021-07-05T16:07:30-05:00June 13th, 2021|healthcare marketing|Comments Off on Stepping up for Rural Hospitals

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