Healthcare Costs Are Back in the Spotlight. Are Hospitals Ready? For months, predictions of increased health insurance premiums have kept some of us on edge with a strong post-COVID distrust still lingering in communities across the country. As premium increases start rolling out to employers and their benefits managers, additional detailed data on costs are
... and what Healthcare Marketers Can Learn from them to rebuild trust The term "snake oil salesman" brings to mind a fast-talking charlatan in a dusty Western town, peddling miracle cures from the back of a wagon. It’s a powerful symbol of medical fraud. But the origin of snake oil is far from a sham.
Scroll through LinkedIn for five minutes, and you’ll spot the pattern: “I’m so excited to attend [conference]…” “So proud of my team for [insert accomplishment]…” “Thrilled to share that I was part of [event]…” The problem isn’t pride or excitement. Those are good things. The problem is that these posts have become a formula —
Hospital leaders face an ongoing challenge of ensuring their organization’s key messages break through the noise and remain top-of-mind for their communities, stakeholders, and decision-makers. Making this more difficult and challenges is the varying degrees of trust among target audiences as they look for dependable health information. Whether addressing patient safety, community health initiatives,
In today’s hyper-connected, data-rich environment, healthcare marketing must be more than just broad messaging — it must be precise, personalized, and purposeful. That’s where precision marketing comes in. Precision marketing in healthcare uses data insights, audience segmentation, and targeted messaging to engage the right people with the right message at the right time. It goes
Creating engaging and relevant content is crucial, but an added advantage is utilizing a crew of advanced communications and marketing thinkers who look far into the future to ensure that content is used in as many ways as possible to reach as many audiences as possible. For marketing companies serving hospital and healthcare clients, atomizing
For many patients who trusted their Medicare Advantage plans would be a helpful way to ensure care for the long haul, many are finding critical disadvantages ranging from gaps in local provider access to a lack of available promised services. For others, it can be worse. As Dave Lieber from the Dallas Morning News writes,
A 2022 report from the Office of Inspector General examines the issue of prior authorization denials in Medicare Advantage plans. Here are the key findings: High Denial Rates: The report found that Medicare Advantage Organizations (MAOs) denied 13% of prior authorization requests, even though the services met Medicare coverage rules. Impact on Beneficiaries: These
The Kaiser Family Foundation summarized Medicare Advantage 2024 trends and updates in enrollment. Here are the main points: Enrollment Growth: In 2024, 32.8 million people are enrolled in Medicare Advantage plans, making up 54% of the eligible Medicare population. Plan Availability: The average Medicare beneficiary has access to 43 Medicare Advantage plans, the same
As more seniors advance into Medicare eligibility, Humana noted decreases in its Medicare Advantage population leading to new consideration for how it will approach its commercial Medicare products. Changes, according to Modern Healthcare reporting, will take place geographically and will include premium increases. Humana tinkers with Medicare Advantage plans amid higher costs July 31,
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