By Jovi Guerra, Communications Manager | Groundswell Health
📖 Smart Brevity: The Power of Saying More with Less
Co-creators of Axios and Politico Jim VandeHei, Mike Allen, and Roy Schwartz offer a compelling framework for effective communication that equips readers with the skills to sharpen their messaging. With insightful examples from diverse industries, the book dives into the art of making your voice heard in a crowded landscape.
Bonus: it’s also a quick read.
Like Groundswell Health’s agile communications process, Smart Brevity is all about identifying the key takeaway you want to convey to your audience and delivering it in a digestible, memorable format. It challenges how we create content when we only have seconds to be heard.
In that time, we can’t assume the audience knows why our message matters – we must tell them.
Smart Brevity is highly recommended for anyone seeking to elevate their communication skills and stand out in today’s fast-paced world.
See what else Groundswell Health is working on in healthcare >>
Why Rural Healthcare Communications Need More Than New Tools
Why Rural Healthcare Communications Need More Than New Tools Join colleagues Feb. 24 in Austin courtesy of the Texas A&M
Translating Expertise Into Relevance: One of the Most Important Skills Healthcare Communicators Must Relearn
Negotiating and Translating Expertise into Relevance for Non-healthcare Target Audiences ... and bringing internal stakeholders along One of the most
Increasing ABA Awareness: How Smart Marketing Grew Client Volume
Families searching for Applied Behavior Analysis (ABA) therapy are often navigating uncertainty, long waitlists, and limited local options. For providers,
Why Communications Tools Alone Won’t Drive Results and What Hospital Leaders Can Do About It
Why Healthcare Communications Tools Alone Don’t Drive Results — and What Hospital Leaders Should Do Instead Hospitals and health
Medicare Advantage Headlines >>
As his first cancer radiation treatment approached, his Medicare Advantage was canceled
For many patients who trusted their Medicare Advantage plans would be a helpful way to ensure care for the long
Three Health Insurers Exaggerated Medicare Advantage Enrollees’ Illnesses, Overcharging Taxpayers $140 Million
The disadvantages of Medicare Advantage programs can extend beyond frustration for patients and lower reimbursement rates for hospitals. A recent
