Strategic Patient Marketing

From rural hospitals to large health systems, Groundswell Health focuses on key service lines to help patients recognize the valuable health care services your facility offers while maintaining profitability and mission. By focusing on your unique value propositions, we deliver focused and impactful marketing and communications content to increase patient volume.

Patient Volume Services

From branding to web design to social media, we offer a full range of marketing and communications services to build a solid messaging foundation.

  • Brand Management

  • Campaign Management

  • Campaign Strategy

  • Content Marketing

  • Copywriting

  • Creative Ad Design

  • Email Marketing

  • Measuring and Reporting

  • Message Development

  • Patient Success Stories

  • Print Materials

  • Search Engine Optimization

  • Social Media

  • Video

  • Website & UI Design

Focusing on Value

Get to the core of what’s meaningful to your patient population.

Identifying and supporting those service lines with growth potential is the goal and task of today’s health care marketer. Reaching patients and helping them access high-value services before traditional referral patterns influence their care choice means re-directing them to your facility in order to build an ongoing relationship.

Targeting Key Audiences

Create actionable campaigns that drive volume.

Big media buys can put your facility in the spotlight. But, there’s more to messaging to help drive value, especially in today’s digital world.

We build targeted messaging to key audiences, building profiles that help drive the right volume to the right place at the right time.


They understand hospital marketing. We needed a strategic partner, and we found that with Groundswell.

– Jeff Barnhart
CEO, Deaf Smith County Hospital District