Clarify Complex Issues
We work with associations, corporations, and nonprofit organizations to clearly articulate advocacy objectives and to provide clear, actionable messaging to achieve those objectives.
AMPLIFY YOUR VOICE
With Groundswell Health as a partner, organizations amplify the voices of their government relations and leadership teams. We provide multi-channel messaging and content with strategic understanding of legislative and regulatory issues.
Bringing a background of experience in health care policy and advocacy communications, we rapidly seize on complex issues and initiatives to create tactful messaging that speaks with clarity and ease to core constituencies and other target audiences.
ADDRESS KEY ISSUES
We help you develop messages that speak directly to lawmakers and their staff. Quickly engage stakeholders and influencers to place your legislative priorities at the forefront.
Through our experience and industry knowledge, we build campaigns that target the right audiences in the right places to make sure your organization’s voice is heard.
DISTILLING COMPLEX MESSAGES
We create compelling, results-oriented content that combines a deep understanding of the health care industry’s complexity, trends and politics with the ability to synthesize and simplify your message.
We distill complex components into understandable and actionable messages, rooting them in a cadence that is repetitive about the right things at the right time, convincing when trending points are topical in the public mindset, and targeted to different audiences.
Public Affairs Services
From brand management to media relations to traditional advertising, we
offer a full range of advocacy communications services
to build a groundswell of influence.
Public Affairs & Grassroots Campaigns
Drive understanding among multiple audiences.
Changing the legislative and policy landscape and influencing decision makers requires broad engagement of multiple voices. Many industry stakeholders from board members to employees lack a true understanding of how policies shape their daily lives and require messaging that speaks to the legislative complexities surrounding your industry.
Enhance Government Relations Effectiveness
High-quality messaging that motivates.
Often, motivated leaders return from association and trade group policy briefings with intentions to take action on core policy priorities only to be discouraged by internal government relations and lobbying teams. Advocacy and policy change requires high-quality messages created by a team that understands the political landscape and how to cut through the noise to reach decision-makers.
HEAR FROM OUR CLIENTS
“They’ve been a fantastic partner … The team at Groundswell did an incredible job at getting to understand who we were — the identity and the mission of our organization — but also what was the value we created for the clients we worked with and really bridging the gap between what we identified ourselves as to what resonates with the client.”
“Groundswell Health’s strategic marketing approach helped us reach more patients than ever, driving engagement and ensuring our community knew about the high-quality care available right here at Haskell Memorial Hospital. Thanks to their expertise, we saw a significant increase in online traffic and appointment bookings.”
“At Inner Circle Autism Network, we’re dedicated to making high-quality ABA therapy accessible to every family who needs it. With Groundswell Health’s strategic marketing support, we’ve expanded our reach, engaged more families, and connected more children to life-changing care.”
“The team at Groundswell Health deeply understands the healthcare ecosystem in all its nuances and challenges. They are a highly effective and responsive partner in our work to communicate with our own membership, with media, and with legislative and policy audiences. I recommend them to any organization looking to strengthen their executive or strategic communications.”
“Groundswell Health understands both the complexity of healthcare and the importance of clear, strategic communication. They’ve helped us elevate our message, reach the right decision-makers, and position Oculus as a true clinical partner. Their team feels like an extension of ours.”
“Groundswell Health took a powerful local story and turned it into a message that resonated far beyond our community. Their strategic approach not only highlighted the lifesaving care we provide but also helped reinforce the vital role of rural hospitals in emergency medicine. The engagement we saw — both locally and among key healthcare stakeholders — was incredible, proving that the right story, told the right way, can drive real impact.”
“They are true collaborators and thought partners. As a large foundation launching a new brand and focus, the Groundswell Team helped us identify our strategic opportunities and positioned those opportunities where they would make the strongest impact. They challenge us to continuously find new and better ways to engage. Our entire team has confidence in the skills and competencies of Groundswell and their ability to adapt and innovate.”
