Our B2B Approach

Using our expertise and experience, we deploy an effective approach that examines the needs and demands of each member of a hospital buying group. We deliver what other traditional health care marketing agencies can’t.

B2B Marketing Services

From brand management to content marketing to targeted advertising, we offer a full range of marketing and communications services to build a solid messaging foundation.

  • Ad Placement

  • Brand Awareness

  • Brand Management

  • Buying Group Marketing

  • Campaign Strategy

  • Content Marketing

  • Copywriting

  • Email Marketing

  • Message Development

  • Print Materials

  • Re-marketing

  • Search Engine Optimization

  • Social Media

  • Targeted Advertising

  • Website & UI Design

Target Decision-Makers

Segmented messaging that strategically targets buying group members.

Our unique process builds out a content marketing plan made up of key value propositions you want your audience to associate with your brand. While focusing on impactful messages that grab attention from each target segment, we build custom messages to enhance your brand’s top-of-mind awareness.

Utilize Channel Partnerships

Brand campaigns have a place.

Large scale, big media buys can place your services in the light in your targeted hospitals, but the spending can be high and stretch your budget unnecessarily. You can find hidden value through your channel partnerships by providing highly effective messaging and placing it in their hands for quick and easy distribution through their existing contact databases.


Groundswell is a fantastic partner; they’ve helped us with establishing our brand and crafting messaging that resonates with our clients.

– Chris Gallagher M.D.
President, Access TeleCare