Groundswell Health Wins Eight Aster Awards for Healthcare Marketing Excellence
Groundswell Health earned eight honors in the 2026 Aster Awards, recognizing work that helped healthcare organizations communicate more clearly, connect with their audiences, and turn complex ideas into meaningful action. The agency received five Gold
Showing the Reach of Virtual Care in One Glance: Access TeleCare Conference Booth
At a busy national healthcare conference, Access TeleCare needed to communicate its scale, clinical specialty depth, and telemedicine model within seconds. Groundswell Health developed a custom 200-square-foot booth environment that brought those messages together
Moving From Awareness to Active Acceptance: ICAN’s Autism Acceptance Month Campaign
Inner Circle Autism Network’s 2025 Autism Acceptance Month campaign celebrated neurodiversity while giving families practical information they could use. The integrated campaign combined direct mail, educational articles, and coordinated social content addressing the importance
Turning Community Investment Into a Clear Story: Create Healthy Community Report
Create Healthy’s annual report needed to do more than recap a year. It needed to show where resources were invested, why specific health priorities were selected, and what those investments accomplished across the Texas Hill
Making a Complex Policy Issue Impossible to Ignore: The Texas Organization of Rural and Community Hospital Washington Post Ad
Watch the Design Walkthrough The Texas Organization of Rural and Community Hospitals needed to motivate federal lawmakers to address the effects of Medicare Advantage practices on rural hospitals. The campaign needed to reach members
Showing Families What ABA Therapy Can Look Like: Inner Circle Autism Network Video Series
Groundswell Health’s 2025 video production for Inner Circle Autism Network centered on a clear message: ABA therapy is individualized, play-based, and designed to help children build meaningful skills for everyday life. Long-form videos introduced
Answering a Local Concern at Billboard Speed: Inner Circle Autism Network Billboard
As Inner Circle Autism Network entered the Omaha market, families needed reassurance that the organization would provide local, in-person care rather than rely on remote clinical support. As a newcomer to the area, the organization
Making Our Approach Tangible: Groundswell Health Marketing Booklet
The Groundswell Health marketing booklet translates our capabilities and perspective into a clear, visually engaging resource for healthcare leaders. Developed for print and interactive digital use, the booklet presents complex marketing concepts through concise
A Sense for Local – Driving Authority for Clients in their Local Markets: Inner Circle Autism Network Web Design
By Lance Lunsford, MBA, FACHE Groundswell Health Senior Partner and Co-founder When we began a redesign of Inner Circle Autism Network’s website, Groundswell Health knew a local feel for each facility would be a critical aspect.
The Future of SEO and AI Optimization Will Belong to Real Experts — Not Generic Content
Aligning Expertise with Content Marketing to Fulfill and Serve Audience Demand By Lance Lunsford, MBA, FACHE Groundswell Health WHAT MATTERS AI Search – or Generative Search Optimization – is a milestone in the history of
Why Rural Healthcare Communications Need More Than New Tools
Why Rural Healthcare Communications Need More Than New Tools The Reality Facing Rural Markets Rural hospitals are increasingly recognizing a structural reality: there are fewer channels available to reach local audiences, and they still
Translating Expertise Into Relevance: One of the Most Important Skills Healthcare Communicators Must Relearn
Negotiating and Translating Expertise into Relevance for Non-healthcare Target Audiences ... and bringing internal stakeholders along One of the most consistent tensions healthcare leaders face today is not a lack of information but an overload
