Support trending upward for rural healthcare
Strain and challenges for rural hospitals persist, but awareness is growing as lawmakers prioritize funding and programs for rural health issues. As hospital leaders engage local stakeholders and advocates, the response includes a groundswell of
Groundswell Health Recognized With Industry Awards
Austin-based Groundswell Health this month received industry recognition for its work in strategic healthcare communications. The healthcare-focused communications firm was honored with six Aster Awards and six Healthcare Advertising Awards. “Recognition from our peers
Celebrating Our Hospital Partners During National Hospital Week
May 12-18 is National Hospital Week, an opportunity to recognize and celebrate the hospitals, health systems, and dedicated health care professionals delivering great care each and every day. From rural hospitals to large health systems,
From Whim to WeWork to Winning Awards
Lance and I started working together in 2013. It didn’t take long to discover that what we had in common — love of good writing, juvenile sense of humor, facility with swear words — vastly
SAY LESS: Mastering the Art of Concise Communication #WhatWe’reReading
By Jovi Guerra, Communications Manager | Groundswell Health 📖 Smart Brevity: The Power of Saying More with Less Co-creators of Axios and Politico Jim VandeHei, Mike Allen, and Roy Schwartz offer a compelling framework
Move Fast and Break Things is no way to Think About AI #WhatWe’reReading
By Steven Carr Communications Manager | Groundswell Health From Asimov to Heinlein to Cameron, I’ve read and watched all manner of stories about AI or machine intelligence that, to some degree, frame and inform my
The Business and Recent History of the New York Times #WhatWe’reReading
I’m an avid reader of news, in all forms. I particularly love newsprint still. I’m the one. It’s me. I also think it’s a critical time to care for the news industry, because community market
Pushing back against the daily grind #WhatWe’reReading
I’m mostly a fiction reader, but I have a particular affinity for the strategy and management articles in Harvard Business Review, despite neither attending Harvard (fallback school) nor having a business degree. In their Nov.
Short or Long? When it comes to digital video, it’s not the right question
Short or long digital video? When it comes to creating content for your social media channels and website, there are a few key questions that need to be answered. Among them: how long should videos
Boost the Right Patient Volume for Your Practice
Whether a practice is new or established, identifying new patient populations is key to any clinic’s success. We distill your value propositions into engaging content for your market to make your practice and services memorable
Speak to Your Community
Rural hospitals have a great opportunity to expand their online presence and reach virtually everyone in their communities with the right marketing partner. Speaking directly to your community is essential to reaching people who may
Beyond Brand: Patient Volume Marketing for Large Health Systems
For large health systems, in-house marketers often face pressure from multiple internal stakeholders to juggle a variety of creative projects and tasks. This can quickly drain a team’s capacity for marketing efforts that would otherwise
