Rural hospitals have a great opportunity to expand their online presence and reach virtually everyone in their communities with the right marketing partner. Speaking directly to your community is essential to reaching people who may not know about the great health care services their local hospital offers.
At Groundswell Health, we take the time to get to know our clients’ communities, and our years of experience in rural hospital marketing allow us to effectively analyze what is important to our clients’ audience.
We are not interested in flashy, expensive brand campaigns that target everyone and resonate with no one. We focus on hospitals’ core strengths and craft messaging that speaks directly to potential patients with targeted campaigns that drive patient volume and educate the community about the services that are available close to home.
Focusing on core value propositions and targeting the right audience is a cost-effective solution for reaching people in the local community, and Groundswell Health offers a full range of marketing services to expand rural hospitals’ reach and turn up patient volume.
See how Groundswell Health can boost your reach and patient volume in your community.

See what else Groundswell Health is working on in healthcare >>
Why Rural Healthcare Communications Need More Than New Tools
Why Rural Healthcare Communications Need More Than New Tools Join colleagues Feb. 24 in Austin courtesy of the Texas A&M
Translating Expertise Into Relevance: One of the Most Important Skills Healthcare Communicators Must Relearn
Negotiating and Translating Expertise into Relevance for Non-healthcare Target Audiences ... and bringing internal stakeholders along One of the most
Increasing ABA Awareness: How Smart Marketing Grew Client Volume
Families searching for Applied Behavior Analysis (ABA) therapy are often navigating uncertainty, long waitlists, and limited local options. For providers,
Why Communications Tools Alone Won’t Drive Results and What Hospital Leaders Can Do About It
Why Healthcare Communications Tools Alone Don’t Drive Results — and What Hospital Leaders Should Do Instead Hospitals and health
Medicare Advantage Headlines >>
As his first cancer radiation treatment approached, his Medicare Advantage was canceled
For many patients who trusted their Medicare Advantage plans would be a helpful way to ensure care for the long
Three Health Insurers Exaggerated Medicare Advantage Enrollees’ Illnesses, Overcharging Taxpayers $140 Million
The disadvantages of Medicare Advantage programs can extend beyond frustration for patients and lower reimbursement rates for hospitals. A recent










