Families searching for Applied Behavior Analysis (ABA) therapy are often navigating uncertainty, long waitlists, and limited local options. For providers, the challenge is just as real: how do you reach families, build trust quickly, and scale services responsibly as demand grows?

Inner Circle Autism Network (iCAN) partnered with Groundswell Health to answer that question.

A client since 2022, Inner Circle Autism Network trusts Groundswell Health for all its public relations, marketing, reputation management, and strategic communications activities.

A Strategic Partnership Focused on Access and Growth

Inner Circle Autism Network helps children with autism thrive by providing high-quality, individualized ABA therapy and strong family support. To help it stand out amid increasing competition, it needed a marketing strategy that could do more than raise awareness. The goal was to drive meaningful client inquiries, support expansion into new markets, and position the ABA provider as a trusted, credible choice for families seeking care.

Groundswell Health partnered with Inner Circle Autism Network to build a comprehensive marketing strategy rooted in clarity, compassion, and precision.

The Challenge

Inner Circle Autism Network’s growth goals required a strategy that could:

• Increase client inquiries and convert interest into scheduled consultations
• Raise awareness of ABA therapy services among parents and caregivers
• Support expansion into new markets with targeted outreach
• Strengthen engagement and trust across both digital and traditional channels

A Data-Driven, Multi-Channel Approach

Groundswell Health developed a coordinated marketing strategy designed to reach families, provide trusted, credible information, and guide them toward action.

 Digital Advertising

Geotargeted campaigns across paid social media platforms and the Google Search Network reached families at multiple points in their decision journey. We paired remarketing to prior website visitors with intent-based search targeting for users actively looking for ABA clinics and autism resources, while also building prospecting audiences of parents, caregivers, and healthcare decision-makers for children ages 2–10 within each clinic’s service area. This blended approach helped ensure Inner Circle Autism Network maintained visibility with high-intent prospects while expanding reach to qualified new families in the right markets.

We implemented a combined paid and organic social media strategy across social platforms, including Facebook, Instagram, and TikTok. Organic content focused on authentic storytelling, sharing patient successes, highlighting family-centered care, and reinforcing Inner Circle’s mission.  This approach built trust while expanding reach and driving patient inquiries.

Website Architecture and SEO Strategy
We redesigned and optimized the company’s website to provide the information for which families actively searching for ABA therapy and education are looking. The updated site features clearer navigation, defined service pathways, and high-quality, relevant content aligned with Inner Circle Autism Network’s brand. We also implemented an SEO-focused content strategy centered on autism therapy and ABA-related search terms, ensuring they appear as a top, credible option when families are seeking care.

Traditional Advertising That Builds Awareness
To support the opening of Inner Circle’s first Omaha, Nebraska clinic, Groundswell Health designed a billboard using healthcare advertising best practices. The design emphasized simplicity, emotional connection, and a clear call to action. Placed in a high-traffic area, the billboard reinforced Inner Circle’s presence and commitment to accessible, high-quality care.

Full-service Communications

Beyond marketing campaign execution, Groundswell Health supports Inner Circle Autism Network with a full communications, public relations, and reputation strategy designed to build trust and sustain growth across all markets. Our work includes producing family-centered video content, drafting and distributing press releases, developing educational blog content, and supporting recruiting efforts to attract and retain team members as the organization expands. Together, these efforts create consistent brand awareness in new markets while reinforcing credibility and driving client volume in established communities. The result is a unified, always-on communications approach that supports Inner Circle’s mission at every stage of growth.

Measurable Results in Just One Year

The impact of this strategy was clear and measurable:

• 73 percent increase in website visitors
• 269 percent increase in client lead form fills
• Greater community awareness and confidence in Inner Circle’s ABA therapy services

As Inner Circle Autism Network expanded into new markets, marketing remained aligned with their mission, ensuring growth never came at the expense of trust or quality.

Building a Groundswell for Better Access to Care

This case study shows what’s possible when healthcare marketing is rooted in strategy, empathy, and precision. By combining digital targeting, thoughtful storytelling, and trusted traditional outreach, Groundswell Health helped Inner Circle Autism Network expand access to essential services and connect more families to care.

👉 See the full case study and learn how we help healthcare providers and organizations build their groundswell.