Rural Healthcare

How the History of Snake Oil Teaches us More about Consumers than it Does Fraudsters

... and what Healthcare Marketers Can Learn from them to rebuild trust The term "snake oil salesman" brings to mind a fast-talking charlatan in a dusty Western town, peddling miracle cures from the back of a wagon. It’s a powerful symbol of medical fraud. But the origin of snake oil is far from a sham.

By |2025-10-29T13:08:27-05:00October 26th, 2025|Content Marketing, Convincing, healthcare marketing, Marketing, News, Organizational Design, Public Affairs, Rural Healthcare, Technology, Telehealth, Trending, Uncategorized|Comments Off on How the History of Snake Oil Teaches us More about Consumers than it Does Fraudsters

Support trending upward for rural healthcare

Strain and challenges for rural hospitals persist, but awareness is growing as lawmakers prioritize funding and programs for rural health issues. As hospital leaders engage local stakeholders and advocates, the response includes a groundswell of support among legislators recognizing their constituents' reliance on rural providers. From ongoing workforce shortages to strengthened cyber attacks and commercial

By |2024-06-10T15:50:10-05:00June 10th, 2024|News, Rural Healthcare, Technology, Uncategorized|Comments Off on Support trending upward for rural healthcare

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