In rural communities, challenges accessing specialty healthcare can mean the difference between early intervention and harmful delay. For Hereford Regional Medical Center (HRMC), that reality was the driving force behind the launch of its My Heart Health program — a partnership with the Cardiology Center of Amarillo designed to bring high-quality cardiology care closer to
When a rural hospital earns the trust of its community, that trust becomes one of its most valuable assets — especially in moments of change or uncertainty. Across the country, rural hospitals are navigating new financial, operational, and demographic realities. The hospitals that go beyond just surviving and have begun thriving share a common trait:
Across Texas, community hospitals are doing more than providing care — they are sustaining the health, identity, and stability of their regions. Yet, as rural hospitals continue to face mounting financial and operational pressures, one thing has become clear: a hospital’s strength depends not only on its balance sheet, but also on the depth of
When the Texas Organization of Rural and Community Hospitals came to Groundswell Health with a request to produce an ad for The Washington Post, the goal was clear: Motivate lawmakers to take action to support rural hospitals participating in Medicare Advantage. The challenge? Turning a complex healthcare policy issue — the effects of Medicare
But let’s talk about the Revolution’s real heroes: the mass communicators Who would’ve thought must-see TV for 2025 would be a 12-hour PBS documentary on the American Revolution. Yet, here we are: American history without the backing of a staged, fast-paced battle rap and pop musical. Who knew? Everyone seems to be watching Ken Burns’
We are a team of experienced communications, marketing and public affairs executives specializing in health care.
Our unique practices are established through decades of experience in public health policy, strategic marketing, and public affairs management.
