... and what Healthcare Marketers Can Learn from them to rebuild trust The term "snake oil salesman" brings to mind a fast-talking charlatan in a dusty Western town, peddling miracle cures from the back of a wagon. It’s a powerful symbol of medical fraud. But the origin of snake oil is far from a sham.
Ohio Hospital Association Webinar Features Groundswell Health Leadership Groundswell Health has long been at the forefront of strategic healthcare communications, working with leaders across the country to strengthen their voices as Americans seek better insight on the industry. Clouded by politics, self-interest, and fragmented media, trust in the healthcare sector is dwindling where it once
Scroll through LinkedIn for five minutes, and you’ll spot the pattern: “I’m so excited to attend [conference]…” “So proud of my team for [insert accomplishment]…” “Thrilled to share that I was part of [event]…” The problem isn’t pride or excitement. Those are good things. The problem is that these posts have become a formula —
Hospital leaders face an ongoing challenge of ensuring their organization’s key messages break through the noise and remain top-of-mind for their communities, stakeholders, and decision-makers. Making this more difficult and challenges is the varying degrees of trust among target audiences as they look for dependable health information. Whether addressing patient safety, community health initiatives,
In today’s hyper-connected, data-rich environment, healthcare marketing must be more than just broad messaging — it must be precise, personalized, and purposeful. That’s where precision marketing comes in. Precision marketing in healthcare uses data insights, audience segmentation, and targeted messaging to engage the right people with the right message at the right time. It goes
Creating engaging and relevant content is crucial, but an added advantage is utilizing a crew of advanced communications and marketing thinkers who look far into the future to ensure that content is used in as many ways as possible to reach as many audiences as possible. For marketing companies serving hospital and healthcare clients, atomizing
For large health systems, in-house marketers often face pressure from multiple internal stakeholders to juggle a variety of creative projects and tasks. This can quickly drain a team’s capacity for marketing efforts that would otherwise drive patient volume and revenue. Groundswell Health integrates with your organization’s existing marketing and communications teams to boost your hospital’s
Rural hospitals have a great opportunity to expand their online presence and reach virtually everyone in their communities with the right marketing partner. Speaking directly to your community is essential to reaching people who may not know about the great health care services their local hospital offers. At Groundswell Health, we take the time to
Whether a practice is new or established, identifying new patient populations is key to any clinic’s success. We distill your value propositions into engaging content for your market to make your practice and services memorable and increase top of mind awareness among new and existing patient populations. Our goal is to promote service lines as
It takes industry experience and knowledge to be a shoulder-to-shoulder strategic partner with hospital leaders. Groundswell Health designed its operations to go beyond the role of a traditional marketing firm with leaders whose experience includes public policy issues and business affairs. Established through decades of industry experience and data-driven processes, Groundswell Health drives real results
We are a team of experienced communications, marketing and public affairs executives specializing in health care.
Our unique practices are established through decades of experience in public health policy, strategic marketing, and public affairs management.
