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Monthly Archives: September 2020

Targeted advertising vs. client myopia

A couple of weeks ago, Matthew Dowd tweeted an anecdote about his time serving as campaign manager for Texas Lt. Gov Bob Bullock in the 1990s. Bullock had complained to his staff that he wasn’t seeing any television ads for his campaign (and therefore assumed they weren’t running). Dowd and his team asked Bullock’s wife

By |2020-09-19T21:36:48-05:00September 19th, 2020|Digital, healthcare marketing|Comments Off on Targeted advertising vs. client myopia

Groundswell Health’s senior partner earns FACHE designation

Last week, our co-founder and senior partner, Lance Lunsford, passed the rigorous Board of Governors Exam in Healthcare Management to become a fellow of the American College of Healthcare Executives. Groundswell Health's leadership team prides itself on having a strong foundation in and understanding of health care operations, financing, governance, policy, and regulation. We believe

By |2020-09-19T21:27:39-05:00September 19th, 2020|News|Comments Off on Groundswell Health’s senior partner earns FACHE designation

TCH17 – DeltaPath Taking on Efficiency and Better Outcomes at the Bedside

DeltaPath came online with the intent of bypassing clunky antiquated and expensive phone systems, allowing users to engage voiceover IP systems to make overseas connections. Today, it has evolved to address communications systems in a variety of industries. And health care is centerstage as they look at how their technology can being more clarity and

By |2020-09-15T16:12:05-05:00September 15th, 2020|Connected Hospital Podcast, Uncategorized|Comments Off on TCH17 – DeltaPath Taking on Efficiency and Better Outcomes at the Bedside

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