The Future of SEO and AI Optimization Will Belong to Real Experts — Not Generic Content

Aligning Expertise with Content Marketing to Fulfill and Serve Audience Demand By Lance Lunsford, MBA, FACHE Groundswell Health WHAT MATTERS AI Search – or Generative Search Optimization – is a milestone in the history of the Internet, and its DNA is rooted in how Google started and evolved to meet people’s desire for more information