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healthcare marketing

Groundswell Health Recognized With Industry Awards

Austin-based Groundswell Health this month received industry recognition for its work in strategic healthcare communications. The healthcare-focused communications firm was honored with six Aster Awards and six Healthcare Advertising Awards. “Recognition from our peers in the communications and marketing industry is particularly rewarding,” said Stephanie Limb, co-founder and senior partner, Groundswell Health. “We work

By |2024-05-23T15:17:59-05:00May 23rd, 2024|B2B, Digital, Featured, healthcare marketing, Marketing|Comments Off on Groundswell Health Recognized With Industry Awards

Celebrating Our Hospital Partners During National Hospital Week

May 12-18 is National Hospital Week, an opportunity to recognize and celebrate the hospitals, health systems, and dedicated health care professionals delivering great care each and every day. From rural hospitals to large health systems, Groundswell Health has a front row seat to the vital work hospitals and health care professionals do every day in

By |2024-05-13T15:52:47-05:00May 13th, 2024|healthcare marketing|Comments Off on Celebrating Our Hospital Partners During National Hospital Week

From Whim to WeWork to Winning Awards

Lance and I started working together in 2013. It didn’t take long to discover that what we had in common — love of good writing, juvenile sense of humor, facility with swear words — vastly outweighed where we differed — political affiliation, upbringing, and taste in food. We quickly also discovered an ease of conversation,

By |2024-05-13T11:28:26-05:00May 8th, 2024|healthcare marketing, Public Affairs|Comments Off on From Whim to WeWork to Winning Awards

Short or Long? When it comes to digital video, it’s not the right question

Short or long digital video? When it comes to creating content for your social media channels and website, there are a few key questions that need to be answered. Among them: how long should videos be? We're always asked to confirm the inclination that videos should be short. Rightly so, creators and customers are down

By |2023-11-30T21:41:49-06:00October 31st, 2023|Business, Digital, healthcare marketing, Marketing, Videos|Comments Off on Short or Long? When it comes to digital video, it’s not the right question

Vaccine Community Education and Engagement Grant

As vaccine rates drop across the state, Rural Health Clinics have a unique opportunity to upend entrenched health care skeptics and restore vaccine confidence. Vaccination rates for kindergarten- and 7th grade-age children have declined 3% to 5% over the last couple of years, according to the state's public health agency. For one, the MMR

By |2023-12-05T23:05:53-06:00May 3rd, 2023|healthcare marketing, Marketing, News, Public Affairs|Comments Off on Vaccine Community Education and Engagement Grant

New Site Launched for Rural Hospital

Before we started Groundswell Health, hospitals leaders around the country would ask us what marketing company would be a good fit if they started developing an approach for marketing and advertising with a strategic plan to shift marketshare. It's not an easy answer. We had always noted agencies that touted themselves as organization specializing

By |2021-07-05T17:26:29-05:00July 1st, 2021|healthcare marketing, Web Design|Comments Off on New Site Launched for Rural Hospital

Stepping up for Rural Hospitals

In rural health care, consumer economics and shifting demographics are fundamental challenges that the most forward-thinking hospital leaders are strategically attacking head-on. That's why Jeff Barnhart, FACHE, CEO of Hereford Regional Medical Center, began working with our team. In 2019, Barnhart set out to further advance his hospital's reputation after several years of turnaround

By |2021-07-05T16:07:30-05:00June 13th, 2021|healthcare marketing|Comments Off on Stepping up for Rural Hospitals

Stepping up for hospitals in Florida

This week, the Florida Hospital Association took a big step forward with a hefty financial investment to encourage patients to prioritize important health care decisions. As we all know, state hospital associations -- especially large ones like FHA -- have plenty of concerns and issues to balance with their various hospital members. Rural. Large public

By |2023-01-18T22:41:39-06:00December 3rd, 2020|Content Marketing, Convincing, Digital, healthcare marketing, Public Affairs|Comments Off on Stepping up for hospitals in Florida

Targeted advertising vs. client myopia

A couple of weeks ago, Matthew Dowd tweeted an anecdote about his time serving as campaign manager for Texas Lt. Gov Bob Bullock in the 1990s. Bullock had complained to his staff that he wasn’t seeing any television ads for his campaign (and therefore assumed they weren’t running). Dowd and his team asked Bullock’s wife

By |2020-09-19T21:36:48-05:00September 19th, 2020|Digital, healthcare marketing|Comments Off on Targeted advertising vs. client myopia

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