Why Rural Healthcare Communications Need More Than New Tools The Reality Facing Rural Markets Rural hospitals are increasingly recognizing a structural reality: there are fewer channels available to reach local audiences, and they still need reliable, accurate information. Traditional media has contracted, local newspapers have disappeared or reduced circulation, and broadcast options are limited.
Why Healthcare Communications Tools Alone Don’t Drive Results — and What Hospital Leaders Should Do Instead Hospitals and health systems are investing more than ever in communications and marketing tools. Social media platforms, website analytics, email automation, reputation management software, CRM systems, and digital advertising tools are now standard line items in many budgets
When a rural hospital earns the trust of its community, that trust becomes one of its most valuable assets — especially in moments of change or uncertainty. Across the country, rural hospitals are navigating new financial, operational, and demographic realities. The hospitals that go beyond just surviving and have begun thriving share a common trait:
Across Texas, community hospitals are doing more than providing care — they are sustaining the health, identity, and stability of their regions. Yet, as rural hospitals continue to face mounting financial and operational pressures, one thing has become clear: a hospital’s strength depends not only on its balance sheet, but also on the depth of
... and what Healthcare Marketers Can Learn from them to rebuild trust The term "snake oil salesman" brings to mind a fast-talking charlatan in a dusty Western town, peddling miracle cures from the back of a wagon. It’s a powerful symbol of medical fraud. But the origin of snake oil is far from a sham.
Hospital leaders face an ongoing challenge of ensuring their organization’s key messages break through the noise and remain top-of-mind for their communities, stakeholders, and decision-makers. Making this more difficult and challenges is the varying degrees of trust among target audiences as they look for dependable health information. Whether addressing patient safety, community health initiatives,
In today’s hyper-connected, data-rich environment, healthcare marketing must be more than just broad messaging — it must be precise, personalized, and purposeful. That’s where precision marketing comes in. Precision marketing in healthcare uses data insights, audience segmentation, and targeted messaging to engage the right people with the right message at the right time. It
Creating engaging and relevant content is crucial, but an added advantage is utilizing a crew of advanced communications and marketing thinkers who look far into the future to ensure that content is used in as many ways as possible to reach as many audiences as possible. For marketing companies serving hospital and healthcare clients, atomizing
Austin-based Groundswell Health this month received industry recognition for its work in strategic healthcare communications. The healthcare-focused communications firm was honored with six Aster Awards and six Healthcare Advertising Awards. “Recognition from our peers in the communications and marketing industry is particularly rewarding,” said Stephanie Limb, co-founder and senior partner, Groundswell Health. “We work
May 12-18 is National Hospital Week, an opportunity to recognize and celebrate the hospitals, health systems, and dedicated health care professionals delivering great care each and every day. From rural hospitals to large health systems, Groundswell Health has a front row seat to the vital work hospitals and health care professionals do every day in
We are a team of experienced communications, marketing and public affairs executives specializing in health care.
Our unique practices are established through decades of experience in public health policy, strategic marketing, and public affairs management.
