New Site Launched for Rural Hospital

Before we started Groundswell Health, hospitals leaders around the country would ask us what marketing company would be a good fit if they started developing an approach for marketing and advertising with a strategic plan to shift marketshare. It's not an easy answer. We had always noted agencies that touted themselves as organization specializing

By |2021-07-05T17:26:29+00:00July 1st, 2021|healthcare marketing, Web Design|Comments Off on New Site Launched for Rural Hospital

Stepping up for Rural Hospitals

In rural health care, consumer economics and shifting demographics are fundamental challenges that the most forward-thinking hospital leaders are strategically attacking head-on. That's why Jeff Barnhart, FACHE, CEO of Hereford Regional Medical Center, began working with our team. In 2019, Barnhart set out to further advance his hospital's reputation after several years of turnaround

By |2021-07-05T16:07:30+00:00June 13th, 2021|healthcare marketing|Comments Off on Stepping up for Rural Hospitals

Stepping up for hospitals in Florida

This week, the Florida Hospital Association took a big step forward with a hefty financial investment to encourage patients to prioritize important health care decisions. As we all know, state hospital associations -- especially large ones like FHA -- have plenty of concerns and issues to balance with their various hospital members. Rural. Large public

By |2020-12-03T02:53:00+00:00December 3rd, 2020|Content Marketing, Convincing, Digital, healthcare marketing, Public Affairs|Comments Off on Stepping up for hospitals in Florida

Targeted advertising vs. client myopia

A couple of weeks ago, Matthew Dowd tweeted an anecdote about his time serving as campaign manager for Texas Lt. Gov Bob Bullock in the 1990s. Bullock had complained to his staff that he wasn’t seeing any television ads for his campaign (and therefore assumed they weren’t running). Dowd and his team asked Bullock’s wife

By |2020-09-19T21:36:48+00:00September 19th, 2020|Digital, healthcare marketing|Comments Off on Targeted advertising vs. client myopia

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