For large health systems, in-house marketers often face pressure from multiple internal stakeholders to juggle a variety of creative projects and tasks. This can quickly drain a team’s capacity for marketing efforts that would otherwise drive patient volume and revenue. Groundswell Health integrates with your organization’s existing marketing and communications teams to boost your hospital’s
Rural hospitals have a great opportunity to expand their online presence and reach virtually everyone in their communities with the right marketing partner. Speaking directly to your community is essential to reaching people who may not know about the great health care services their local hospital offers. At Groundswell Health, we take the time to
Whether a practice is new or established, identifying new patient populations is key to any clinic’s success. We distill your value propositions into engaging content for your market to make your practice and services memorable and increase top of mind awareness among new and existing patient populations. Our goal is to promote service lines as
As vaccine rates drop across the state, Rural Health Clinics have a unique opportunity to upend entrenched health care skeptics and restore vaccine confidence. Vaccination rates for kindergarten- and 7th grade-age children have declined 3% to 5% over the last couple of years, according to the state's public health agency. For one, the MMR
It takes industry experience and knowledge to be a shoulder-to-shoulder strategic partner with hospital leaders. Groundswell Health designed its operations to go beyond the role of a traditional marketing firm with leaders whose experience includes public policy issues and business affairs. Established through decades of industry experience and data-driven processes, Groundswell Health drives real results
Whether it’s direct engagement with the community or product and service line marketing, we develop fully-realized messaging campaigns that reach your audience to drive patient volume. Our approach to marketing operations is informed by our decades of health care industry experience and focuses on our clients’ core value propositions. Our full suite of marketing and
Targeting an audience is crucial to developing messaging that actually resonates with potential patients and drives patient volume. Marketing campaigns that target everyone resonate with no one. At Groundswell Health, we are not interested in vague and expensive branding campaigns that fail to deliver real results. We have the industry experience to effectively use data
Last week, our co-founder and senior partner, Lance Lunsford, passed the rigorous Board of Governors Exam in Healthcare Management to become a fellow of the American College of Healthcare Executives. Groundswell Health's leadership team prides itself on having a strong foundation in and understanding of health care operations, financing, governance, policy, and regulation. We believe
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