In rural communities, challenges accessing specialty healthcare can mean the difference between early intervention and harmful delay. For Hereford Regional Medical Center (HRMC), that reality was the driving force behind the launch of its My Heart Health program — a partnership with the Cardiology Center of Amarillo designed to bring high-quality cardiology care closer to
When a rural hospital earns the trust of its community, that trust becomes one of its most valuable assets — especially in moments of change or uncertainty. Across the country, rural hospitals are navigating new financial, operational, and demographic realities. The hospitals that go beyond just surviving and have begun thriving share a common trait:
Across Texas, community hospitals are doing more than providing care — they are sustaining the health, identity, and stability of their regions. Yet, as rural hospitals continue to face mounting financial and operational pressures, one thing has become clear: a hospital’s strength depends not only on its balance sheet, but also on the depth of
... and what Healthcare Marketers Can Learn from them to rebuild trust The term "snake oil salesman" brings to mind a fast-talking charlatan in a dusty Western town, peddling miracle cures from the back of a wagon. It’s a powerful symbol of medical fraud. But the origin of snake oil is far from a sham.
Ohio Hospital Association Webinar Features Groundswell Health Leadership Groundswell Health has long been at the forefront of strategic healthcare communications, working with leaders across the country to strengthen their voices as Americans seek better insight on the industry. Clouded by politics, self-interest, and fragmented media, trust in the healthcare sector is dwindling where it once
In today’s hyper-connected, data-rich environment, healthcare marketing must be more than just broad messaging — it must be precise, personalized, and purposeful. That’s where precision marketing comes in. Precision marketing in healthcare uses data insights, audience segmentation, and targeted messaging to engage the right people with the right message at the right time. It goes
Creating engaging and relevant content is crucial, but an added advantage is utilizing a crew of advanced communications and marketing thinkers who look far into the future to ensure that content is used in as many ways as possible to reach as many audiences as possible. For marketing companies serving hospital and healthcare clients, atomizing
Strain and challenges for rural hospitals persist, but awareness is growing as lawmakers prioritize funding and programs for rural health issues. As hospital leaders engage local stakeholders and advocates, the response includes a groundswell of support among legislators recognizing their constituents' reliance on rural providers. From ongoing workforce shortages to strengthened cyber attacks and commercial
By Jovi Guerra, Communications Manager | Groundswell Health 📖 Smart Brevity: The Power of Saying More with Less Co-creators of Axios and Politico Jim VandeHei, Mike Allen, and Roy Schwartz offer a compelling framework for effective communication that equips readers with the skills to sharpen their messaging. With insightful examples from diverse industries, the
By Steven Carr Communications Manager | Groundswell Health From Asimov to Heinlein to Cameron, I’ve read and watched all manner of stories about AI or machine intelligence that, to some degree, frame and inform my interest and understanding of what’s happening with AI in the real world. Amid the ongoing corporate arms race for AI
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