Marketing to Physician CEOs

Late in the summer, Modern Healthcare ran a story about the increase in the number of hospitals asking executive search firms for physician candidates to fill CEO roles. Once isolated to academic medical centers, community health systems and integrated delivery systems of all sizes increasingly are filling their top leadership positions with physician talent. Confirming

By |2019-11-25T22:30:37+00:00November 25th, 2019|B2B, Marketing|Comments Off on Marketing to Physician CEOs

Content Marketing for Advocacy Influence

Politics is a science. You can demonstrate that you are right and that others are wrong. Jean Paul Sartre But, even with science, there are skeptics and nonbelievers. (See vaccines, the moon landing and flat earth). And in the case of complex political and policy issues like all of those governing health care, you can’t

By |2019-11-20T17:24:06+00:00November 20th, 2019|Convincing, Public Affairs|Comments Off on Content Marketing for Advocacy Influence

How Will Your Hospital Communicate About Its “Shady Recycling Schemes?”

Yesterday’s announcement from CMS that it intends to subject hospitals’ Medicaid supplemental payments to increased scrutiny should raise alarm bells in hospitals of all sizes across the country. And, for hospitals in Texas, Kansas, Louisiana, Tennessee and New Hampshire where Medicaid supplemental payments constitute more than three-quarters of total Medicaid payments, the level of concern

By |2019-11-12T17:37:09+00:00November 12th, 2019|Public Affairs|Comments Off on How Will Your Hospital Communicate About Its “Shady Recycling Schemes?”

More hospital CEOs putting attention on digital in communications and marketing

We see more senior leaders and CEOs taking a front seat when it comes to establishing a high-quality digital presence. That's because they know messaging now must go beyond reputation and brand management. Digital strategy is finally seen by hospital CEOs as something that can drive patient volume and smooth over rough terrain in a

By |2019-11-08T16:15:11+00:00November 8th, 2019|Digital|Comments Off on More hospital CEOs putting attention on digital in communications and marketing

New Investment Will Continue Telemedicine Expansion

The slow but sure growth of telemedicine continues, and with today's announcement of a new round of funding for Texas-based Access Physicians, you can bet that hospitals will continue their embrace of the technology ... especially given several key factors and market forces putting pressure on hospitals. Chief among those pressures is the physician shortage

By |2019-11-08T00:31:25+00:00November 8th, 2019|Telehealth|Comments Off on New Investment Will Continue Telemedicine Expansion

The 87th Texas Legislature Is Just Around the Corner

The 2020 General Election is less than a year away. That means that shortly thereafter, bill filing will begin for the 87th Texas Legislature, and legislators will be busy tending to promises made during campaigns. Is your organization doing everything it needs to in this critical year to maximize advocacy efforts and ensure legislative successes

By |2019-11-04T19:55:32+00:00November 4th, 2019|Convincing, Public Affairs|Comments Off on The 87th Texas Legislature Is Just Around the Corner

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