Stepping up for hospitals in Florida

This week, the Florida Hospital Association took a big step forward with a hefty financial investment to encourage patients to prioritize important health care decisions. As we all know, state hospital associations -- especially large ones like FHA -- have plenty of concerns and issues to balance with their various hospital members. Rural. Large public

By |2020-12-03T02:53:00+00:00December 3rd, 2020|Content Marketing, Convincing, Digital, healthcare marketing, Public Affairs|Comments Off on Stepping up for hospitals in Florida

Disrupting status quo includes one key component for teams

What a seemingly silly TV show teaches us about the costs of lacking curiosity We’re somewhat obsessed here at Groundswell Health with the Apple+ series, Ted Lasso. With an absolutely fabulous ensemble cast featuring actors from this side of the Atlantic as well as across the pond, the comedy-drama tells the story of an American

By |2020-11-23T00:00:37+00:00November 23rd, 2020|Convincing, Organizational Design|Comments Off on Disrupting status quo includes one key component for teams

Taming Our Inner Veruca Salt

Remember Veruca Salt from Willy Wonka and the Chocolate Factory? She was the spoiled little girl who wanted what she wanted when she wanted it. We all have a little Veruca Salt in each of us, and she tends to come out when we have a good idea (or product) that we just know with

By |2020-01-14T19:12:10+00:00January 14th, 2020|Convincing|Comments Off on Taming Our Inner Veruca Salt

Content Marketing for Advocacy Influence

Politics is a science. You can demonstrate that you are right and that others are wrong. Jean Paul Sartre But, even with science, there are skeptics and nonbelievers. (See vaccines, the moon landing and flat earth). And in the case of complex political and policy issues like all of those governing health care, you can’t

By |2019-11-20T17:24:06+00:00November 20th, 2019|Convincing, Public Affairs|Comments Off on Content Marketing for Advocacy Influence

The 87th Texas Legislature Is Just Around the Corner

The 2020 General Election is less than a year away. That means that shortly thereafter, bill filing will begin for the 87th Texas Legislature, and legislators will be busy tending to promises made during campaigns. Is your organization doing everything it needs to in this critical year to maximize advocacy efforts and ensure legislative successes

By |2019-11-04T19:55:32+00:00November 4th, 2019|Convincing, Public Affairs|Comments Off on The 87th Texas Legislature Is Just Around the Corner

It’s Not Easy Being…A Hospital?!

With apologies to Kermit the Frog, it’s not easy being a hospital. The obvious challenges exist. Insufficient payments, physician relations, staffing turnover and payer negotiations. Now, major new threats have emerged that are not operational or financial in nature but are the direct result of hospitals’ reluctance to engage in forthright communications about complex issues.

By |2019-10-28T17:22:52+00:00October 28th, 2019|Business, Convincing, Public Affairs|Comments Off on It’s Not Easy Being…A Hospital?!

Doing Work or Doing Well? Knowing the Difference in Audience Engagement and Persuasion.

Do You Want to Be Right or Do You Want to Persuade? You have to read all the way to end of this otherwise brilliantNew York Times column on persuasion to get to the main point that trying to convince the general public of the efficacy or lack thereof of various things (vaccines, low-value care,

By |2019-07-25T19:15:25+00:00July 25th, 2019|Convincing|Comments Off on Doing Work or Doing Well? Knowing the Difference in Audience Engagement and Persuasion.

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