Why Rural Healthcare Communications Need More Than New Tools The Reality Facing Rural Markets Rural hospitals are increasingly recognizing a structural reality: there are fewer channels available to reach local audiences, and they still need reliable, accurate information. Traditional media has contracted, local newspapers have disappeared or reduced circulation, and broadcast options are limited.
Why Healthcare Communications Tools Alone Don’t Drive Results — and What Hospital Leaders Should Do Instead Hospitals and health systems are investing more than ever in communications and marketing tools. Social media platforms, website analytics, email automation, reputation management software, CRM systems, and digital advertising tools are now standard line items in many budgets
But let’s talk about the Revolution’s real heroes: the mass communicators Who would’ve thought must-see TV for 2025 would be a 12-hour PBS documentary on the American Revolution. Yet, here we are: American history without the backing of a staged, fast-paced battle rap and pop musical. Who knew? Everyone seems to be watching Ken Burns’
... and what Healthcare Marketers Can Learn from them to rebuild trust The term "snake oil salesman" brings to mind a fast-talking charlatan in a dusty Western town, peddling miracle cures from the back of a wagon. It’s a powerful symbol of medical fraud. But the origin of snake oil is far from a sham.
Hospital leaders face an ongoing challenge of ensuring their organization’s key messages break through the noise and remain top-of-mind for their communities, stakeholders, and decision-makers. Making this more difficult and challenges is the varying degrees of trust among target audiences as they look for dependable health information. Whether addressing patient safety, community health initiatives,
In today’s hyper-connected, data-rich environment, healthcare marketing must be more than just broad messaging — it must be precise, personalized, and purposeful. That’s where precision marketing comes in. Precision marketing in healthcare uses data insights, audience segmentation, and targeted messaging to engage the right people with the right message at the right time. It
Creating engaging and relevant content is crucial, but an added advantage is utilizing a crew of advanced communications and marketing thinkers who look far into the future to ensure that content is used in as many ways as possible to reach as many audiences as possible. For marketing companies serving hospital and healthcare clients, atomizing
By Jovi Guerra, Communications Manager | Groundswell Health 📖 Smart Brevity: The Power of Saying More with Less Co-creators of Axios and Politico Jim VandeHei, Mike Allen, and Roy Schwartz offer a compelling framework for effective communication that equips readers with the skills to sharpen their messaging. With insightful examples from diverse industries, the
By Steven Carr Communications Manager | Groundswell Health From Asimov to Heinlein to Cameron, I’ve read and watched all manner of stories about AI or machine intelligence that, to some degree, frame and inform my interest and understanding of what’s happening with AI in the real world. Amid the ongoing corporate arms race for AI
I’m an avid reader of news, in all forms. I particularly love newsprint still. I’m the one. It’s me. I also think it’s a critical time to care for the news industry, because community market journalism is a major institution in our communities. It’s fair to say that the ongoing dissolution of trust and growing
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