Creating engaging and relevant content is crucial, but an added advantage is utilizing a crew of advanced communications and marketing thinkers who look far into the future to ensure that content is used in as many ways as possible to reach as many audiences as possible. For marketing companies serving hospital and healthcare clients, atomizing
By Jovi Guerra, Communications Manager | Groundswell Health 📖 Smart Brevity: The Power of Saying More with Less Co-creators of Axios and Politico Jim VandeHei, Mike Allen, and Roy Schwartz offer a compelling framework for effective communication that equips readers with the skills to sharpen their messaging. With insightful examples from diverse industries, the
By Steven Carr Communications Manager | Groundswell Health From Asimov to Heinlein to Cameron, I’ve read and watched all manner of stories about AI or machine intelligence that, to some degree, frame and inform my interest and understanding of what’s happening with AI in the real world. Amid the ongoing corporate arms race for AI
I’m an avid reader of news, in all forms. I particularly love newsprint still. I’m the one. It’s me. I also think it’s a critical time to care for the news industry, because community market journalism is a major institution in our communities. It’s fair to say that the ongoing dissolution of trust and growing
This week, the Florida Hospital Association took a big step forward with a hefty financial investment to encourage patients to prioritize important health care decisions. As we all know, state hospital associations -- especially large ones like FHA -- have plenty of concerns and issues to balance with their various hospital members. Rural. Large public
What a seemingly silly TV show teaches us about the costs of lacking curiosity We’re somewhat obsessed here at Groundswell Health with the Apple+ series, Ted Lasso. With an absolutely fabulous ensemble cast featuring actors from this side of the Atlantic as well as across the pond, the comedy-drama tells the story of an American
Remember Veruca Salt from Willy Wonka and the Chocolate Factory? She was the spoiled little girl who wanted what she wanted when she wanted it. We all have a little Veruca Salt in each of us, and she tends to come out when we have a good idea (or product) that we just know with
Politics is a science. You can demonstrate that you are right and that others are wrong. Jean Paul Sartre But, even with science, there are skeptics and nonbelievers. (See vaccines, the moon landing and flat earth). And in the case of complex political and policy issues like all of those governing health care, you can’t
The 2020 General Election is less than a year away. That means that shortly thereafter, bill filing will begin for the 87th Texas Legislature, and legislators will be busy tending to promises made during campaigns. Is your organization doing everything it needs to in this critical year to maximize advocacy efforts and ensure legislative successes
With apologies to Kermit the Frog, it’s not easy being a hospital. The obvious challenges exist. Insufficient payments, physician relations, staffing turnover and payer negotiations. Now, major new threats have emerged that are not operational or financial in nature but are the direct result of hospitals’ reluctance to engage in forthright communications about complex issues.
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