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Failure to Thrive: Why Big Tech Can’t Make it in Health Care

Last week, following the news that Google Health is disbanding, a Healthcare IT News article asked the question, “Is healthcare too hard for Big Tech firms?” The answer is yes. And, no. Health care is hard. It’s a fragmented industry with multiple payers, multiple providers, multiple competing incentives and disincentives, and a patient population largely

By |2023-05-15T16:30:29-05:00September 1st, 2021|B2B, Technology|Comments Off on Failure to Thrive: Why Big Tech Can’t Make it in Health Care
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Marketing to Physician CEOs

Late in the summer, Modern Healthcare ran a story about the increase in the number of hospitals asking executive search firms for physician candidates to fill CEO roles. Once isolated to academic medical centers, community health systems and integrated delivery systems of all sizes increasingly are filling their top leadership positions with physician talent. Confirming

By |2023-01-18T22:40:57-06:00November 25th, 2019|B2B, Marketing|Comments Off on Marketing to Physician CEOs
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We are a team of experienced communications, marketing and public affairs executives specializing in health care.

Our unique practices are established through decades of experience in public health policy, strategic marketing, and public affairs management.

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