Groundswell Health earned eight honors in the 2026 Aster Awards, recognizing work that helped healthcare organizations communicate more clearly, connect with their audiences, and turn complex ideas into meaningful action. The agency received five Gold Awards and three Silver Awards for projects spanning website design, video production, advocacy advertising, brand materials, integrated campaigns, annual reporting,
At a busy national healthcare conference, Access TeleCare needed to communicate its scale, clinical specialty depth, and telemedicine model within seconds. Groundswell Health developed a custom 200-square-foot booth environment that brought those messages together in one cohesive experience. The design incorporated Access TeleCare’s national footprint, broad specialty telemedicine capabilities, an interactive monitor explaining its
Inner Circle Autism Network’s 2025 Autism Acceptance Month campaign celebrated neurodiversity while giving families practical information they could use. The integrated campaign combined direct mail, educational articles, and coordinated social content addressing the importance of autism acceptance, celebrating everyday progress, what happens during an ABA therapy session, the roles of siblings and peers, and
Create Healthy’s annual report needed to do more than recap a year. It needed to show where resources were invested, why specific health priorities were selected, and what those investments accomplished across the Texas Hill Country. Groundswell Health combined concise storytelling, measurable outcomes, and data visualization to communicate Create Healthy’s work in mental health, early
Watch the Design Walkthrough The Texas Organization of Rural and Community Hospitals needed to motivate federal lawmakers to address the effects of Medicare Advantage practices on rural hospitals. The campaign needed to reach members of Congress as well as the Washington staff members responsible for researching policy, advising elected officials, and shaping legislative priorities.
Groundswell Health’s 2025 video production for Inner Circle Autism Network centered on a clear message: ABA therapy is individualized, play-based, and designed to help children build meaningful skills for everyday life. Long-form videos introduced families to Inner Circle Autism Network’s learning environments, celebrated important milestones, and explained topics such as individualized care, play-based therapy,
As Inner Circle Autism Network entered the Omaha market, families needed reassurance that the organization would provide local, in-person care rather than rely on remote clinical support. As a newcomer to the area, the organization also needed to introduce its mission authentically and establish itself as a trusted community resource. Groundswell Health responded with a
The Groundswell Health marketing booklet translates our capabilities and perspective into a clear, visually engaging resource for healthcare leaders. Developed for print and interactive digital use, the booklet presents complex marketing concepts through concise content, purposeful design, and an easy-to-follow structure. It demonstrates how strategy, messaging, content, creative, and digital execution can work together
By Lance Lunsford, MBA, FACHE Groundswell Health Senior Partner and Co-founder When we began a redesign of Inner Circle Autism Network’s website, Groundswell Health knew a local feel for each facility would be a critical aspect. For a growing national brand, that can be a challenge. That kind of insight informed what eventually became recognized with
We are a team of experienced communications, marketing and public affairs executives specializing in health care.
Our unique practices are established through decades of experience in public health policy, strategic marketing, and public affairs management.
