What’s a Groundswell Anyway?
ground·swell /ˈɡroun(d)ˌswel/ noun a buildup of opinion or feeling in a large section of the population. We launched Groundswell Health earlier this year because we saw a fundamental, and fatal, mistake being made. Whether by hospitals, health systems, ACOs, ASCs or companies selling a health care product or service, leaders are failing to build consumable