ground·swell /ˈɡroun(d)ˌswel/ noun a buildup of opinion or feeling in a large section of the population.
We launched Groundswell Health earlier this year because we saw a fundamental, and fatal, mistake being made. Whether by hospitals, health systems, ACOs, ASCs or companies selling a health care product or service, leaders are failing to build consumable messaging and deploy it strategically across teams and channels and with frequency and clarity.
In many ways, they are acting like toddlers….demanding that their idea, product, concept, policy or service be accepted JUST BECAUSE THEY SAID SO.
Anyone who has dealt with toddlers knows that this approach, while energetic, typically fails to yield any kind of productive result.
Marketing, sales or advocacy, it doesn’t matter. The goal is to influence people to do something. And to get people to do something, you have to tell them why, and it has to be their idea. That’s a major challenge in health care because the industry is complex, the politics are challenging, and very few people understand the intricacies of health care financing, regulation and policy.
But we do.
We apply that knowledge to our work with clients to build their own groundswell to achieve their goals.
We focus on three areas:
- Business-to-consumer marketing for health care institutions and providers to increase patient volume, loyalty and retention.
- Business-to-business marketing for third-party partners to drive sales in health care institutions and support channel partnerships.
- Public policy and public affairs messaging for health care institutions and organizations to enhance their advocacy, reputation and influence in the political and public realms.
Medicare Advantage Headlines >>
As his first cancer radiation treatment approached, his Medicare Advantage was canceled
For many patients who trusted their Medicare Advantage plans would be a helpful way to ensure care for the long
Three Health Insurers Exaggerated Medicare Advantage Enrollees’ Illnesses, Overcharging Taxpayers $140 Million
The disadvantages of Medicare Advantage programs can extend beyond frustration for patients and lower reimbursement rates for hospitals. A recent
Why Medicare Advantage Plans are Losing More Providers
Medicare Advantage plans’ excessive denials, restrictive provider networks, and contentious contract negotiations continue to increase the number of health systems
Medicare Advantage Has Become Notorious for Prior Authorization Burden
Medicare Advantage plans denied 7.4 percent of medical professionals’ prior authorization requests, or about 3.4 million requests, according to a
Ranking Medicare Advantage Insurers by Prior Authorization Denial Overturn Rates
While the majority of Medicare Advantage insurers overturn prior authorization denials when those decisions are appealed, the appeal process adds
See what else Groundswell Health is working on in healthcare >>
Support trending upward for rural healthcare
Strain and challenges for rural hospitals persist, but awareness is growing as lawmakers prioritize funding and programs for rural health
Groundswell Health Recognized With Industry Awards
Austin-based Groundswell Health this month received industry recognition for its work in strategic healthcare communications. The healthcare-focused communications firm
Celebrating Our Hospital Partners During National Hospital Week
May 12-18 is National Hospital Week, an opportunity to recognize and celebrate the hospitals, health systems, and dedicated health care
From Whim to WeWork to Winning Awards
Lance and I started working together in 2013. It didn’t take long to discover that what we had in common
