ground·swell /ˈɡroun(d)ˌswel/ noun a buildup of opinion or feeling in a large section of the population.
We launched Groundswell Health earlier this year because we saw a fundamental, and fatal, mistake being made. Whether by hospitals, health systems, ACOs, ASCs or companies selling a health care product or service, leaders are failing to build consumable messaging and deploy it strategically across teams and channels and with frequency and clarity.
In many ways, they are acting like toddlers….demanding that their idea, product, concept, policy or service be accepted JUST BECAUSE THEY SAID SO.
Anyone who has dealt with toddlers knows that this approach, while energetic, typically fails to yield any kind of productive result.
Marketing, sales or advocacy, it doesn’t matter. The goal is to influence people to do something. And to get people to do something, you have to tell them why, and it has to be their idea. That’s a major challenge in health care because the industry is complex, the politics are challenging, and very few people understand the intricacies of health care financing, regulation and policy.
But we do.
We apply that knowledge to our work with clients to build their own groundswell to achieve their goals.
We focus on three areas:
- Business-to-consumer marketing for health care institutions and providers to increase patient volume, loyalty and retention.
- Business-to-business marketing for third-party partners to drive sales in health care institutions and support channel partnerships.
- Public policy and public affairs messaging for health care institutions and organizations to enhance their advocacy, reputation and influence in the political and public realms.
See what else Groundswell Health is working on in healthcare >>
Why Rural Healthcare Communications Need More Than New Tools
Why Rural Healthcare Communications Need More Than New Tools Join colleagues Feb. 24 in Austin courtesy of the Texas A&M
Translating Expertise Into Relevance: One of the Most Important Skills Healthcare Communicators Must Relearn
Negotiating and Translating Expertise into Relevance for Non-healthcare Target Audiences ... and bringing internal stakeholders along One of the most
Increasing ABA Awareness: How Smart Marketing Grew Client Volume
Families searching for Applied Behavior Analysis (ABA) therapy are often navigating uncertainty, long waitlists, and limited local options. For providers,
Why Communications Tools Alone Won’t Drive Results and What Hospital Leaders Can Do About It
Why Healthcare Communications Tools Alone Don’t Drive Results — and What Hospital Leaders Should Do Instead Hospitals and health
Medicare Advantage Headlines >>
As his first cancer radiation treatment approached, his Medicare Advantage was canceled
For many patients who trusted their Medicare Advantage plans would be a helpful way to ensure care for the long
Three Health Insurers Exaggerated Medicare Advantage Enrollees’ Illnesses, Overcharging Taxpayers $140 Million
The disadvantages of Medicare Advantage programs can extend beyond frustration for patients and lower reimbursement rates for hospitals. A recent
