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Marketing

Groundswell Health Recognized With Industry Awards

Austin-based Groundswell Health this month received industry recognition for its work in strategic healthcare communications. The healthcare-focused communications firm was honored with six Aster Awards and six Healthcare Advertising Awards. “Recognition from our peers in the communications and marketing industry is particularly rewarding,” said Stephanie Limb, co-founder and senior partner, Groundswell Health. “We work

By |2024-05-23T15:17:59-05:00May 23rd, 2024|B2B, Digital, Featured, healthcare marketing, Marketing|Comments Off on Groundswell Health Recognized With Industry Awards

SAY LESS: Mastering the Art of Concise Communication #WhatWe’reReading

By Jovi Guerra, Communications Manager | Groundswell Health 📖 Smart Brevity: The Power of Saying More with Less Co-creators of Axios and Politico Jim VandeHei, Mike Allen, and Roy Schwartz offer a compelling framework for effective communication that equips readers with the skills to sharpen their messaging. With insightful examples from diverse industries, the

By |2023-12-08T17:43:46-06:00December 8th, 2023|Business, Convincing, Marketing, News, Organizational Design, Public Affairs|Comments Off on SAY LESS: Mastering the Art of Concise Communication #WhatWe’reReading

Short or Long? When it comes to digital video, it’s not the right question

Short or long digital video? When it comes to creating content for your social media channels and website, there are a few key questions that need to be answered. Among them: how long should videos be? We're always asked to confirm the inclination that videos should be short. Rightly so, creators and customers are down

By |2023-11-30T21:41:49-06:00October 31st, 2023|Business, Digital, healthcare marketing, Marketing, Videos|Comments Off on Short or Long? When it comes to digital video, it’s not the right question

Boost the Right Patient Volume for Your Practice

Whether a practice is new or established, identifying new patient populations is key to any clinic’s success. We distill your value propositions into engaging content for your market to make your practice and services memorable and increase top of mind awareness among new and existing patient populations. Our goal is to promote service lines as

By |2023-05-03T21:10:55-05:00May 5th, 2023|Content Marketing, Marketing, News|Comments Off on Boost the Right Patient Volume for Your Practice

Beyond Brand: Patient Volume Marketing for Large Health Systems

For large health systems, in-house marketers often face pressure from multiple internal stakeholders to juggle a variety of creative projects and tasks. This can quickly drain a team’s capacity for marketing efforts that would otherwise drive patient volume and revenue. Groundswell Health integrates with your organization’s existing marketing and communications teams to boost your hospital’s

By |2023-05-16T20:19:20-05:00May 5th, 2023|Content Marketing, Marketing, News|Comments Off on Beyond Brand: Patient Volume Marketing for Large Health Systems

Speak to Your Community

Rural hospitals have a great opportunity to expand their online presence and reach virtually everyone in their communities with the right marketing partner. Speaking directly to your community is essential to reaching people who may not know about the great health care services their local hospital offers. At Groundswell Health, we take the time to

By |2023-05-03T21:10:10-05:00May 5th, 2023|Content Marketing, Marketing, News|Comments Off on Speak to Your Community

Vaccine Community Education and Engagement Grant

As vaccine rates drop across the state, Rural Health Clinics have a unique opportunity to upend entrenched health care skeptics and restore vaccine confidence. Vaccination rates for kindergarten- and 7th grade-age children have declined 3% to 5% over the last couple of years, according to the state's public health agency. For one, the MMR

By |2023-12-05T23:05:53-06:00May 3rd, 2023|healthcare marketing, Marketing, News, Public Affairs|Comments Off on Vaccine Community Education and Engagement Grant

Groundswell Health is a Unique Strategic Partner for Patient Volume Growth

It takes industry experience and knowledge to be a shoulder-to-shoulder strategic partner with hospital leaders. Groundswell Health designed its operations to go beyond the role of a traditional marketing firm with leaders whose experience includes public policy issues and business affairs. Established through decades of industry experience and data-driven processes, Groundswell Health drives real results

By |2023-05-03T21:05:53-05:00April 28th, 2023|Content Marketing, Marketing, News|Comments Off on Groundswell Health is a Unique Strategic Partner for Patient Volume Growth

The Only Marketing Partner You’ll Need

Whether it’s direct engagement with the community or product and service line marketing, we develop fully-realized messaging campaigns that reach your audience to drive patient volume. Our approach to marketing operations is informed by our decades of health care industry experience and focuses on our clients’ core value propositions. Our full suite of marketing and

By |2023-05-03T21:08:36-05:00April 28th, 2023|Content Marketing, Marketing, News|Comments Off on The Only Marketing Partner You’ll Need

Target the Right Audience to Drive Patient Volume

Targeting an audience is crucial to developing messaging that actually resonates with potential patients and drives patient volume. Marketing campaigns that target everyone resonate with no one. At Groundswell Health, we are not interested in vague and expensive branding campaigns that fail to deliver real results. We have the industry experience to effectively use data

By |2023-05-03T21:07:45-05:00April 28th, 2023|Content Marketing, Marketing, News|Comments Off on Target the Right Audience to Drive Patient Volume

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