Helping Rural Hospitals Serve Their Communities

We have several rural hospital clients who have trusted us with helping them better serve their communities through effective marketing and communications strategies. Even before COVID-19, these hospitals were vital institutions in their communities...often the only source of health care for miles and an objective source of clarity and insight on sometimes political, often complex

By |2020-12-05T21:17:51+00:00December 5th, 2020|Marketing|Comments Off on Helping Rural Hospitals Serve Their Communities

Does Your Hospital’s Communications Strategy Put You on the the Naughty or Nice List?

Year end is a good time to assess with our teams what worked well and should continue and what are opportunities for improvement. One such area of assessment for hospital leaders is alignment of communications operations and tactics with organizational goals. Communications professionals have a valuable skill set and access to an arsenal of high-powered

By |2019-12-23T01:03:07+00:00December 23rd, 2019|Marketing|Comments Off on Does Your Hospital’s Communications Strategy Put You on the the Naughty or Nice List?

Marketing to Physician CEOs

Late in the summer, Modern Healthcare ran a story about the increase in the number of hospitals asking executive search firms for physician candidates to fill CEO roles. Once isolated to academic medical centers, community health systems and integrated delivery systems of all sizes increasingly are filling their top leadership positions with physician talent. Confirming

By |2019-11-25T22:30:37+00:00November 25th, 2019|B2B, Marketing|Comments Off on Marketing to Physician CEOs

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