Beyond Brand: Patient Volume Marketing for Large Health Systems

For large health systems, in-house marketers often face pressure from multiple internal stakeholders to juggle a variety of creative projects and tasks. This can quickly drain a team’s capacity for marketing efforts that would otherwise drive patient volume and revenue. Groundswell Health integrates with your organization’s existing marketing and communications teams to boost your hospital’s

By |2023-05-16T20:19:20+00:00May 5th, 2023|Content Marketing, Marketing, News|Comments Off on Beyond Brand: Patient Volume Marketing for Large Health Systems

Speak to Your Community

Rural hospitals have a great opportunity to expand their online presence and reach virtually everyone in their communities with the right marketing partner. Speaking directly to your community is essential to reaching people who may not know about the great health care services their local hospital offers. At Groundswell Health, we take the time to

By |2023-05-03T21:10:10+00:00May 5th, 2023|Content Marketing, Marketing, News|Comments Off on Speak to Your Community

Boost the Right Patient Volume for Your Practice

Whether a practice is new or established, identifying new patient populations is key to any clinic’s success. We distill your value propositions into engaging content for your market to make your practice and services memorable and increase top of mind awareness among new and existing patient populations. Our goal is to promote service lines as

By |2023-05-03T21:10:55+00:00May 5th, 2023|Content Marketing, Marketing, News|Comments Off on Boost the Right Patient Volume for Your Practice

Vaccine Community Education and Engagement Grant

As vaccine rates drop across the state, Rural Health Clinics have a unique opportunity to upend entrenched health care skeptics and restore vaccine confidence. Vaccination rates for kindergarten- and 7th grade-age children have declined 3% to 5% over the last couple of years, according to the state's public health agency. For one, the MMR

By |2023-05-03T20:57:10+00:00May 3rd, 2023|healthcare marketing, Marketing, News, Public Affairs|Comments Off on Vaccine Community Education and Engagement Grant

Groundswell Health is a Unique Strategic Partner for Patient Volume Growth

It takes industry experience and knowledge to be a shoulder-to-shoulder strategic partner with hospital leaders. Groundswell Health designed its operations to go beyond the role of a traditional marketing firm with leaders whose experience includes public policy issues and business affairs. Established through decades of industry experience and data-driven processes, Groundswell Health drives real results

By |2023-05-03T21:05:53+00:00April 28th, 2023|Content Marketing, Marketing, News|Comments Off on Groundswell Health is a Unique Strategic Partner for Patient Volume Growth

The Only Marketing Partner You’ll Need

Whether it’s direct engagement with the community or product and service line marketing, we develop fully-realized messaging campaigns that reach your audience to drive patient volume. Our approach to marketing operations is informed by our decades of health care industry experience and focuses on our clients’ core value propositions. Our full suite of marketing and

By |2023-05-03T21:08:36+00:00April 28th, 2023|Content Marketing, Marketing, News|Comments Off on The Only Marketing Partner You’ll Need

Target the Right Audience to Drive Patient Volume

Targeting an audience is crucial to developing messaging that actually resonates with potential patients and drives patient volume. Marketing campaigns that target everyone resonate with no one. At Groundswell Health, we are not interested in vague and expensive branding campaigns that fail to deliver real results. We have the industry experience to effectively use data

By |2023-05-03T21:07:45+00:00April 28th, 2023|Content Marketing, Marketing, News|Comments Off on Target the Right Audience to Drive Patient Volume

Helping Rural Hospitals Serve Their Communities

We have several rural hospital clients who have trusted us with helping them better serve their communities through effective marketing and communications strategies. Even before COVID-19, these hospitals were vital institutions in their communities...often the only source of health care for miles and an objective source of clarity and insight on sometimes political, often complex

By |2023-01-18T22:41:30+00:00December 5th, 2020|Marketing|Comments Off on Helping Rural Hospitals Serve Their Communities

Does Your Hospital’s Communications Strategy Put You on the the Naughty or Nice List?

Year end is a good time to assess with our teams what worked well and should continue and what are opportunities for improvement. One such area of assessment for hospital leaders is alignment of communications operations and tactics with organizational goals. Communications professionals have a valuable skill set and access to an arsenal of high-powered

By |2019-12-23T01:03:07+00:00December 23rd, 2019|Marketing|Comments Off on Does Your Hospital’s Communications Strategy Put You on the the Naughty or Nice List?

Marketing to Physician CEOs

Late in the summer, Modern Healthcare ran a story about the increase in the number of hospitals asking executive search firms for physician candidates to fill CEO roles. Once isolated to academic medical centers, community health systems and integrated delivery systems of all sizes increasingly are filling their top leadership positions with physician talent. Confirming

By |2023-01-18T22:40:57+00:00November 25th, 2019|B2B, Marketing|Comments Off on Marketing to Physician CEOs

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