Targeting an audience is crucial to developing messaging that actually resonates with potential patients and drives patient volume.
Marketing campaigns that target everyone resonate with no one. At Groundswell Health, we are not interested in vague and expensive branding campaigns that fail to deliver real results.
We have the industry experience to effectively use data to identify our clients’ target audiences and the full range of marketing capabilities to reach those target audiences with messages that resonate. By targeting the right audience and tailoring campaign messages to that audience, we build awareness and drive patient volume to our clients.
Learn more about our approach to targeting and start building your groundswell today
Medicare Advantage Headlines >>
Three Health Insurers Exaggerated Medicare Advantage Enrollees’ Illnesses, Overcharging Taxpayers $140 Million
The disadvantages of Medicare Advantage programs can extend beyond frustration for patients and lower reimbursement rates for hospitals. A recent
Why Medicare Advantage Plans are Losing More Providers
Medicare Advantage plans’ excessive denials, restrictive provider networks, and contentious contract negotiations continue to increase the number of health systems
Medicare Advantage Has Become Notorious for Prior Authorization Burden
Medicare Advantage plans denied 7.4 percent of medical professionals’ prior authorization requests, or about 3.4 million requests, according to a
Ranking Medicare Advantage Insurers by Prior Authorization Denial Overturn Rates
While the majority of Medicare Advantage insurers overturn prior authorization denials when those decisions are appealed, the appeal process adds
Texas Leads Nation in Number of Counties with MA Penetration Exceeding 75 Percent
Of the 38 counties in the U.S where Medicare Advantage enrollment is 75 percent or more, six are in Texas,
See what else Groundswell Health is working on in healthcare >>
Support trending upward for rural healthcare
Strain and challenges for rural hospitals persist, but awareness is growing as lawmakers prioritize funding and programs for rural health
Groundswell Health Recognized With Industry Awards
Austin-based Groundswell Health this month received industry recognition for its work in strategic healthcare communications. The healthcare-focused communications firm
Celebrating Our Hospital Partners During National Hospital Week
May 12-18 is National Hospital Week, an opportunity to recognize and celebrate the hospitals, health systems, and dedicated health care
From Whim to WeWork to Winning Awards
Lance and I started working together in 2013. It didn’t take long to discover that what we had in common
