Ohio Hospital Association Webinar Features Groundswell Health Leadership 

Groundswell Health has long been at the forefront of strategic healthcare communications, working with leaders across the country to strengthen their voices as Americans seek better insight on the industry. Clouded by politics, self-interest, and fragmented media, trust in the healthcare sector is dwindling where it once thrived. 

“Long before the COVID-19 pandemic, a central focus for us was working with healthcare leaders to bring more of their teams into their communities to grow trust and increase insight,” said Lance Lunsford, MBA, FACHE, Groundwell Health co-founder and senior partner. “But with the pandemic as the industry emerged from shut down and incrementally moved closer to normalcy, we doubled down on the to the urgent need to restore trust where resistance and even outright opposition toward medical voices had taken hold.” 

Healthcare leaders around the country are now taking that need more seriously.  

Lunsford will present along with Stephanie Limb, MA, co-founder and senior partner at the upcoming Ohio Hospital Association webinar for media relations and government relations members: Leading Hospital Teams to Restore Community Trust in Healthcare. 

Their presentation outlines how hospitals and health systems can take strategic steps beyond use of their internal and external communications teams to reinstill trust within their communities. The Groundswell Health presentation outlines the inherent role every leader in the health system must play to rebuild trust for their organizations. 

“We founded Groundswell Health on the idea that for too long healthcare has been held hostage by politics and competing agendas, and where we correct for that is through increased transparency, bold media engagement, and connections with community influencers,” Limb said. “Healthcare has been tested, and rebuilding trust requires more than clinical outcomes. It demands clarity, transparency, and a unified voice across leadership.” 

The presentation will highlight: 

• Building a Culture of Communications – Establishing best practices for transparency, collaboration, and shared responsibility across departments. 

• Empowering Leaders – Ensuring executives, physicians, and frontline managers alike understand their role in communicating with authenticity and consistency. 

• Restoring Trust in Local Healthcare Infrastructure – Positioning hospitals and health systems as trusted, responsive anchors for their communities. 

The Groundswell Health leaders bring decades of experience in healthcare marketing, advocacy, and public affairs, having guided hospitals, health systems, and associations through complex communications challenges. Their session will provide practical strategies and real-world examples to help healthcare organizations strengthen alignment and ensure that communications are not just reactive, but strategic and proactive. 

Available to Members of the Ohio Hospital Association
📅 Date/Time: October 15, 2025 | 9:00 a.m. CST
📌 Topic:  Leading Hospital Teams to Restore Community Trust in Healthcare