With hospital leaders laser focused on caring for their communities as the COVID-19 pandemic takes hold, they have little to no time or capacity to field sales calls or take meetings with vendors. Many hospitals, too, are restricting access to their facilities to anyone other than physicians, staff and patients. For companies whose prospective clients are primarily hospitals or other health care entities or providers, this can feel like a fatal blow to their sales and business development goals.
We are strongly encouraging our B2B health care clients to use this time to:
- Solidify organizational infrastructure.
- Establish and hone core value propositions.
- Develop thought leadership content and compelling marketing messages.
Nothing will be the same in a post-COVID-19 world, and the health care industry is no exception. Indeed, it may undergo the most radical transformation of all.
Already financially fragile, hospitals may be even further cash-strapped after COVID-19. This could cause them to reevaluate all third-party vendors, products and services to demand a cost-benefit accounting and demonstrated commitment to helping them achieve value.
Anticipating this future and laying the groundwork in messaging and content now are key. Not all B2B health care companies will survive this unprecedented turn of events. The smartest ones will double down on developing thoughtful content that can be deployed when appropriate.
Medicare Advantage Headlines >>
As his first cancer radiation treatment approached, his Medicare Advantage was canceled
For many patients who trusted their Medicare Advantage plans would be a helpful way to ensure care for the long
Three Health Insurers Exaggerated Medicare Advantage Enrollees’ Illnesses, Overcharging Taxpayers $140 Million
The disadvantages of Medicare Advantage programs can extend beyond frustration for patients and lower reimbursement rates for hospitals. A recent
Why Medicare Advantage Plans are Losing More Providers
Medicare Advantage plans’ excessive denials, restrictive provider networks, and contentious contract negotiations continue to increase the number of health systems
Medicare Advantage Has Become Notorious for Prior Authorization Burden
Medicare Advantage plans denied 7.4 percent of medical professionals’ prior authorization requests, or about 3.4 million requests, according to a
Ranking Medicare Advantage Insurers by Prior Authorization Denial Overturn Rates
While the majority of Medicare Advantage insurers overturn prior authorization denials when those decisions are appealed, the appeal process adds
See what else Groundswell Health is working on in healthcare >>
Support trending upward for rural healthcare
Strain and challenges for rural hospitals persist, but awareness is growing as lawmakers prioritize funding and programs for rural health
Groundswell Health Recognized With Industry Awards
Austin-based Groundswell Health this month received industry recognition for its work in strategic healthcare communications. The healthcare-focused communications firm
Celebrating Our Hospital Partners During National Hospital Week
May 12-18 is National Hospital Week, an opportunity to recognize and celebrate the hospitals, health systems, and dedicated health care
From Whim to WeWork to Winning Awards
Lance and I started working together in 2013. It didn’t take long to discover that what we had in common
