Inner Circle Autism Network
Increasing ABA Awareness
How Smart Marketing Drove Growth and Expanded Access to ABA Therapy
Website, Digital Targeting, Traditional Advertising
about
Groundswell Health’s Strategic Partnership with Inner Circle Autism Network
Inner Circle Autism Network (iCAN) is dedicated to helping children with autism thrive by providing high-quality Applied Behavior Analysis (ABA) therapy. With a focus on individualized treatment and family support, iCAN’s services empower children to build essential life skills in a nurturing, structured environment.
As demand for ABA therapy continues to grow, iCAN needed a strategic marketing approach to increase awareness, drive patient inquiries, and support its expansion into new locations.
The Challenge
Increase patient inquiries and convert leads into scheduled consultations.
Raise awareness of iCAN’s specialized ABA therapy services among parents and caregivers.
Support the expansion of iCAN into new markets with effective digital and community outreach.
Boost engagement across digital and traditional platforms to strengthen brand presence and trust.
8 NEW CLINICS OPENED
GREATER COMMUNITY AWARENESS
OF ICAN’S ABA THERAPY SERVICES
How we did it
Groundswell Health developed a data-driven marketing strategy to specific target audiences and positioned iCAN as a trusted leader in ABA therapy. Our campaign included paid Facebook/Instagram and Google ads as well as traditional advertising in select markets, all with clear and concise calls-to-action.
Social Media
To expand community awareness and engagement around iCAN’s ABA therapy services, Groundswell Health implemented a coordinated paid and organic social media strategy. Organic content was used to share authentic stories, highlight patient success, and showcase iCAN’s commitment to family-centered care — establishing trust and connection with followers. Simultaneously, a targeted paid campaign amplified high-performing posts to reach new audiences, focusing on parents, caregivers, and healthcare decision-makers within key geographic regions. This combined approach ensured that iCAN’s message of accessibility, expertise, and compassion reached the right people at the right time, driving measurable growth in brand visibility, web traffic, and patient inquiries.
Webpage Architecture
Groundswell Health redesigned and optimized iCAN’s website to better reflect the organization’s mission and meet the needs of families seeking ABA therapy services. The updated site features streamlined navigation, clearer service pathways, and high-quality, relevant content that helps visitors quickly find the information they need. Every element was aligned with iCAN’s brand identity of trust, compassion, and excellence in ABA. In addition, we implemented an SEO-driven content strategy focused on key search terms related to autism therapy, ABA services, and family resources. This approach not only improved visibility in search results but also positioned iCAN as the first and most credible choice for families looking for effective, personalized ABA care.
traditional advertising
To support the opening of iCAN’s Omaha clinic, Groundswell Health designed a billboard that captured attention and reflected iCAN’s trusted brand. Following best practices in healthcare advertising, the design emphasized clarity, simplicity, and emotional connection. It featured high-contrast visuals, concise messaging, and a clear call to action directing families to learn more online. Placed in a high-traffic area near neighborhoods and healthcare corridors, the billboard strengthened iCAN’s visibility and reinforced its commitment to accessible, high-quality ABA therapy.
“At Inner Circle Autism Network, we’re dedicated to making high-quality ABA therapy accessible to every family who needs it. With Groundswell Health’s strategic marketing support, we’ve expanded our reach, engaged more families, and connected more children to life-changing care.”
David Mikula
Chief Executive Officer | Inner Circle Autism Network
