New Site Launched for Rural Hospital

July 1st, 2021|

Before we started Groundswell Health, hospitals leaders around the country would ask us what marketing company would be a good fit if they started developing an approach for marketing and advertising with a strategic

Stepping up for Rural Hospitals

June 13th, 2021|

In rural health care, consumer economics and shifting demographics are fundamental challenges that the most forward-thinking hospital leaders are strategically attacking head-on. That's why Jeff Barnhart, FACHE, CEO of Hereford Regional Medical Center, began

Helping Rural Hospitals Serve Their Communities

December 5th, 2020|

We have several rural hospital clients who have trusted us with helping them better serve their communities through effective marketing and communications strategies. Even before COVID-19, these hospitals were vital institutions in their communities...often the

Stepping up for hospitals in Florida

December 3rd, 2020|

This week, the Florida Hospital Association took a big step forward with a hefty financial investment to encourage patients to prioritize important health care decisions. As we all know, state hospital associations -- especially large

The Price Transparency Gas Lighting of America

November 17th, 2020|

Price transparency in health care seems pretty straight forward. Bring attention to pricing. Allow patients and competitors to more clearly see pricing. Drive down prices. It usually works. Industries that are largely based on retail