New Site Launched for Rural Hospital
Before we started Groundswell Health, hospitals leaders around the country would ask us what marketing company would be a good fit if they started developing an approach for marketing and advertising with a strategic
Stepping up for Rural Hospitals
In rural health care, consumer economics and shifting demographics are fundamental challenges that the most forward-thinking hospital leaders are strategically attacking head-on. That's why Jeff Barnhart, FACHE, CEO of Hereford Regional Medical Center, began
Behavioral health needs at a new tipping point in Colorado
Many in health care have known for some time the massive challenges surrounding behavioral health access and the pressure on providers — especially in hospital ERs as families and patients reach points of desperation.The pandemic
Helping Rural Hospitals Serve Their Communities
We have several rural hospital clients who have trusted us with helping them better serve their communities through effective marketing and communications strategies. Even before COVID-19, these hospitals were vital institutions in their communities...often the
Stepping up for hospitals in Florida
This week, the Florida Hospital Association took a big step forward with a hefty financial investment to encourage patients to prioritize important health care decisions. As we all know, state hospital associations -- especially large
Disrupting status quo includes one key component for teams
What a seemingly silly TV show teaches us about the costs of lacking curiosity We’re somewhat obsessed here at Groundswell Health with the Apple+ series, Ted Lasso. With an absolutely fabulous ensemble cast featuring actors
Health tech gets focus it long deserved: A discussion with Nora Belcher of the Texas e-Health Alliance
Unintended consequences can be just another part of the territory when it comes to lawmaking. But you can really see those unintended consequences in the aftermath of a major government investments like the one
The Price Transparency Gas Lighting of America
Price transparency in health care seems pretty straight forward. Bring attention to pricing. Allow patients and competitors to more clearly see pricing. Drive down prices. It usually works. Industries that are largely based on retail
TCH-20 Extracting valuable data from the EMR
For a decade, the EMR has been the metaphorical thorn in the side of everyone who works in the hospital from IT leaders to other c-suite leaders. And of course, you can't ignore the impact
TCH18 – Making Mobile Move for Healthcare and Hospitals
Mobile Smith started making waves for hospitals and health care back when marketing directors around the country were still getting push-back from internal leaders on going mobile. Convinced that patients weren't completely adopting the mobile
Targeted advertising vs. client myopia
A couple of weeks ago, Matthew Dowd tweeted an anecdote about his time serving as campaign manager for Texas Lt. Gov Bob Bullock in the 1990s. Bullock had complained to his staff that he wasn’t
Groundswell Health’s senior partner earns FACHE designation
Last week, our co-founder and senior partner, Lance Lunsford, passed the rigorous Board of Governors Exam in Healthcare Management to become a fellow of the American College of Healthcare Executives. Groundswell Health's leadership team prides