Time to Confront the Limits of Health Care

By |August 24th, 2021|

This country doesn’t like conversations about death. We created the term ‘death panels’ to avoid a much-needed national conversation about what our public health care programs should pay for. And, we would rather ration

New Site Launched for Rural Hospital

By |July 1st, 2021|

Before we started Groundswell Health, hospitals leaders around the country would ask us what marketing company would be a good fit if they started developing an approach for marketing and advertising with a strategic

Stepping up for Rural Hospitals

By |June 13th, 2021|

In rural health care, consumer economics and shifting demographics are fundamental challenges that the most forward-thinking hospital leaders are strategically attacking head-on. That's why Jeff Barnhart, FACHE, CEO of Hereford Regional Medical Center, began

Helping Rural Hospitals Serve Their Communities

By |December 5th, 2020|

We have several rural hospital clients who have trusted us with helping them better serve their communities through effective marketing and communications strategies. Even before COVID-19, these hospitals were vital institutions in their communities...often the

Stepping up for hospitals in Florida

By |December 3rd, 2020|

This week, the Florida Hospital Association took a big step forward with a hefty financial investment to encourage patients to prioritize important health care decisions. As we all know, state hospital associations -- especially large