Healthcare costs driving healthcare to top of issues concerning voters
Healthcare Costs Are Back in the Spotlight. Are Hospitals Ready? For months, predictions of increased health insurance premiums have kept some of us on edge with a strong post-COVID distrust still lingering in communities across
How the History of Snake Oil Teaches us More about Consumers than it Does Fraudsters
... and what Healthcare Marketers Can Learn from them to rebuild trust The term "snake oil salesman" brings to mind a fast-talking charlatan in a dusty Western town, peddling miracle cures from the back of
Hereford Didn’t Have Cardiology. Now It’s a Regional Leader.
Hereford Regional Medical Center HRMC Heart Health Hereford Didn’t Have Cardiology. Now It’s a Regional Leader. Website, Digital Targeting, Print & Radio Ads About Hereford Regional Medical Center (HRMC)
Building Trust as a Strategic Initiative through Leadership at all Levels
Ohio Hospital Association Webinar Features Groundswell Health Leadership Groundswell Health has long been at the forefront of strategic healthcare communications, working with leaders across the country to strengthen their voices as Americans seek better insight
The LinkedIn Writing Problem: Why “I’m So Excited” Isn’t a Strategy
Scroll through LinkedIn for five minutes, and you’ll spot the pattern: “I’m so excited to attend [conference]…” “So proud of my team for [insert accomplishment]…” “Thrilled to share that I was part of [event]…” The
The Power of Repeating Themes: Building Influence Through Structured Communication
Hospital leaders face an ongoing challenge of ensuring their organization’s key messages break through the noise and remain top-of-mind for their communities, stakeholders, and decision-makers. Making this more difficult and challenges is the varying
Precision Marketing in Healthcare: Driving Smarter Outreach with Groundswell Health’s Agile Communications
In today’s hyper-connected, data-rich environment, healthcare marketing must be more than just broad messaging — it must be precise, personalized, and purposeful. That’s where precision marketing comes in. Precision marketing in healthcare uses data
Atomizing Content: A Contemporary Tactic Vital to Healthcare Marketing
Creating engaging and relevant content is crucial, but an added advantage is utilizing a crew of advanced communications and marketing thinkers who look far into the future to ensure that content is used in as
As his first cancer radiation treatment approached, his Medicare Advantage was canceled
For many patients who trusted their Medicare Advantage plans would be a helpful way to ensure care for the long haul, many are finding critical disadvantages ranging from gaps in local provider access to a
Three Health Insurers Exaggerated Medicare Advantage Enrollees’ Illnesses, Overcharging Taxpayers $140 Million
The disadvantages of Medicare Advantage programs can extend beyond frustration for patients and lower reimbursement rates for hospitals. A recent report from the U.S. Health and Human Services Department Office of Inspector General put a
Why Medicare Advantage Plans are Losing More Providers
Medicare Advantage plans’ excessive denials, restrictive provider networks, and contentious contract negotiations continue to increase the number of health systems dropping MA plans. This new reality leaves patients frustrated and creates significant challenges for providers
Medicare Advantage Has Become Notorious for Prior Authorization Burden
Medicare Advantage plans denied 7.4 percent of medical professionals’ prior authorization requests, or about 3.4 million requests, according to a recent KFF analysis of 2022 data. With just 1 in 10 patients appealing these denials,
