Communications in Crisis: Tips from Groundswell Health
Let's just take a minute here to remember one thing: Hospitals have been in transformation mode for more than a decade as their leaders have been pushed to do more to manage patients through the
Doubling Down on Content Marketing in Times of Uncertainty
With hospital leaders laser focused on caring for their communities as the COVID-19 pandemic takes hold, they have little to no time or capacity to field sales calls or take meetings with vendors. Many hospitals,
Taming Our Inner Veruca Salt
Remember Veruca Salt from Willy Wonka and the Chocolate Factory? She was the spoiled little girl who wanted what she wanted when she wanted it. We all have a little Veruca Salt in each of
Does Your Hospital’s Communications Strategy Put You on the the Naughty or Nice List?
Year end is a good time to assess with our teams what worked well and should continue and what are opportunities for improvement. One such area of assessment for hospital leaders is alignment of communications
Groundswell Co-Founder Talks with StayWell CEO on the Connected Hospital Podcast
Today’s Guest: Pearce Fleming, FACHE | President | StayWell If you’ve been involved in health care marketing and communications, you have heard of StayWell. Today, they are positioning themselves to go beyond the standard employer
Marketing to Physician CEOs
Late in the summer, Modern Healthcare ran a story about the increase in the number of hospitals asking executive search firms for physician candidates to fill CEO roles. Once isolated to academic medical centers, community
Content Marketing for Advocacy Influence
Politics is a science. You can demonstrate that you are right and that others are wrong. Jean Paul Sartre But, even with science, there are skeptics and nonbelievers. (See vaccines, the moon landing and flat
How Will Your Hospital Communicate About Its “Shady Recycling Schemes?”
Yesterday’s announcement from CMS that it intends to subject hospitals’ Medicaid supplemental payments to increased scrutiny should raise alarm bells in hospitals of all sizes across the country. And, for hospitals in Texas, Kansas, Louisiana,
More hospital CEOs putting attention on digital in communications and marketing
We see more senior leaders and CEOs taking a front seat when it comes to establishing a high-quality digital presence. That's because they know messaging now must go beyond reputation and brand management. Digital strategy
New Investment Will Continue Telemedicine Expansion
The slow but sure growth of telemedicine continues, and with today's announcement of a new round of funding for Texas-based Access Physicians, you can bet that hospitals will continue their embrace of the technology ...
The 87th Texas Legislature Is Just Around the Corner
The 2020 General Election is less than a year away. That means that shortly thereafter, bill filing will begin for the 87th Texas Legislature, and legislators will be busy tending to promises made during campaigns.