Hereford Regional Medical Center

HRMC Heart Health

Hereford Didn’t Have Cardiology.
Now It’s a Regional Leader.

Website, Digital Targeting, Print & Radio Ads

About

Hereford Regional Medical Center (HRMC) serves as a lifeline for its rural community, providing essential healthcare services close to home. When HRMC launched its My Heart Health program — offering specialized cardiology services in partnership with the Cardiology Center of Amarillo — the challenge was clear: reach the right patients, drive appointment volume, and reinforce HRMC as the trusted choice for heart care.

The Challenge

Raise rapid awareness of the new cardiology service line in a competitive healthcare landscape.

Drive appointment volume quickly to secure program sustainability.

Leverage digital and traditional media strategically to engage the local population effectively.

Position HRMC as the go-to provider for advance heart care in the region.

0
SITE VISITORS
0%
ENGAGEMENT GROWTH

Full appointment

calendar for HRMC’s

Cardiology Services

How we did it

Groundswell Health developed a highly targeted digital marketing strategy designed to reach Hereford Regional Medical Center’s ideal audience — local residents in need of cardiology services.

Social Media

To amplify the reach of the My Heart Health program, we developed a series of strategic social media campaigns across Facebook and Instagram, combining both organic and paid content. The posts were designed to educate, build trust, and drive action — featuring local provider spotlights, quick facts about heart disease, and clear invitations to schedule appointments. By aligning message timing with key health awareness dates and local events, we kept the conversation relevant and top-of-mind, driving traffic directly to the appointment page and building HRMC’s visibility as a leader in rural heart care.

Webpage Architecture

We built a clear, patient-centered webpage architecture designed to inform, engage, and convert. We structured the page to meet patients where they are — whether they’re proactively managing a heart condition or just starting to explore care options. We prioritized easy navigation, prominent calls to action, and mobile responsiveness to ensure accessibility across devices. This structure positioned the My Heart Health hub as a trusted, go-to resource for cardiology in the region.

traditional advertising

We built a clear, patient-centered webpage architecture designed to inform, engage, and convert.

We structured the page to meet patients where they are — whether they’re proactively managing a heart condition or just starting to explore care options. We prioritized easy navigation, prominent calls to action, and mobile responsiveness to ensure accessibility across devices.

This structure positioned the My Heart Health hub as a trusted, go-to resource for cardiology in the region.

“Groundswell Health’s strategic marketing approach helped us reach more patients than ever, driving engagement and ensuring our community knew about the high-quality care available right here at Hereford Regional Medical Center. Thanks to their expertise, we saw a significant increase in online traffic and appointment bookings.”

Candice R. Smith, MSN | Chief Executive Officer | HRMC

Let’s build Your
Groundswell.