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Lance Lunsford

About Lance Lunsford

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So far Lance Lunsford has created 16 blog entries.

Behavioral health needs at a new tipping point in Colorado

Many in health care have known for some time the massive challenges surrounding behavioral health access and the pressure on providers — especially in hospital ERs as families and patients reach points of desperation.The pandemic has only exacerbated these challenges. Nationally, ER wait times for people seeking behavioral health treatment are increasing as are the

By |2021-05-27T13:08:59-05:00May 26th, 2021|Business, Public Affairs, Technology, Uncategorized|Comments Off on Behavioral health needs at a new tipping point in Colorado

Helping Rural Hospitals Serve Their Communities

We have several rural hospital clients who have trusted us with helping them better serve their communities through effective marketing and communications strategies. Even before COVID-19, these hospitals were vital institutions in their communities...often the only source of health care for miles and an objective source of clarity and insight on sometimes political, often complex

By |2023-01-18T22:41:30-06:00December 5th, 2020|Marketing|Comments Off on Helping Rural Hospitals Serve Their Communities

Disrupting status quo includes one key component for teams

What a seemingly silly TV show teaches us about the costs of lacking curiosity We’re somewhat obsessed here at Groundswell Health with the Apple+ series, Ted Lasso. With an absolutely fabulous ensemble cast featuring actors from this side of the Atlantic as well as across the pond, the comedy-drama tells the story of an American

By |2023-01-18T22:41:53-06:00November 23rd, 2020|Convincing, Organizational Design|Comments Off on Disrupting status quo includes one key component for teams

Health tech gets focus it long deserved: A discussion with Nora Belcher of the Texas e-Health Alliance

Unintended consequences can be just another part of the territory when it comes to lawmaking. But you can really see those unintended consequences in the aftermath of a major government investments like the one made over the last decade in electronic medical records and health information technology. In 2009, the federal government began funding

By |2023-01-18T22:42:00-06:00November 20th, 2020|Connected Hospital Podcast, Public Affairs, Telehealth|Comments Off on Health tech gets focus it long deserved: A discussion with Nora Belcher of the Texas e-Health Alliance

The Price Transparency Gas Lighting of America

Price transparency in health care seems pretty straight forward. Bring attention to pricing. Allow patients and competitors to more clearly see pricing. Drive down prices. It usually works. Industries that are largely based on retail sales or driven by commodity markets have a quick consumer response time. These are considered elastic markets. If a product

By |2023-01-18T22:42:08-06:00November 17th, 2020|Public Affairs|Comments Off on The Price Transparency Gas Lighting of America

Marketing to Physician CEOs

Late in the summer, Modern Healthcare ran a story about the increase in the number of hospitals asking executive search firms for physician candidates to fill CEO roles. Once isolated to academic medical centers, community health systems and integrated delivery systems of all sizes increasingly are filling their top leadership positions with physician talent. Confirming

By |2023-01-18T22:40:57-06:00November 25th, 2019|B2B, Marketing|Comments Off on Marketing to Physician CEOs

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