Let’s just take a minute here to remember one thing: Hospitals have been in transformation mode for more than a decade as their leaders have been pushed to do more to manage patients through the continuum of care. Hospitals are positioned well to put their communities on solid footing and step up in the crisis.

And while they’re doing so … we wanted to outline a few key elements to prioritize in communications with your community.

Recognizing their readiness, we wanted to tip our hats to the great work hospital leaders and their staff have been doing offer a few tips we prioritize when developing messaging for our hospital clients.