By establishing an understanding the basics of the Groundswell’s agile communications planning and design process, developing your core operations becomes simple and easy. Like anything, the first steps of understanding how it works and why can be difficult and convoluted. But by prioritizing these key areas, you will begin to see how the Groundswell Agile Communications system works to deliver influence, brand recognition, sales, and credibility faster.

Key areas:

• Intentional planning
  • Understanding audience(s) and targeting
• Use of value proposition
  • Distinguishing features from value proposition
• Use of cadence
  • Discerning frequency from cadence
  • Education practices to advance knowledge through small, incremental steps for continuous progress.