Haskell memorial hospital
Increasing Patient Volume
Significantly expanding online reach.
Website, Digital Targeting
About
Haskell Memorial Hospital, a critical access hospital in rural Texas, had invested in new service lines and capabilities to meet its community’s care needs. It needed to increase awareness of the hospital’s investments and expertise and increase patient volume. Haskell Memorial sought a cost-effective way to reach local residents searching for primary and specialty care options.
The Challenge
Maximize impact with a modest ad budget.
Increase engagement on digital platforms.
Improve click-through-rates to ensure the right patients were seeing and acting on messaging.
Demonstrate measurable growth in online awareness and patient interest.
How we did it
Groundswell Health developed a highly targeted digital marketing strategy designed to reach Haskell Memorial Hospital’s ideal audience — local residents in need of healthcare services. Our campaign included:
hIGH PERFORMING FACEBOOK & GOOGLE ADS
Groundswell Health’s marketing team built Haskell Memorial Hospital’s high-performing Facebook and Google ads by combining rural-market insight with data-driven precision.
We started by analyzing local search behaviors, keyword trends, and demographic data to identify how and where residents were looking for care. From there, our creative and strategy teams developed clear, compelling ad copy and visuals that highlighted Haskell Memorial’s trusted reputation and new service offerings — without wasting spend on irrelevant audiences. The result was a set of ads that not only captured attention, but converted interest into appointments.
PRECISION DIGITAL TARGETING
Groundswell Health used its proven framework for custom client geotargeting to ensure Haskell Memorial Hospital’s campaigns reached the right audience at the right time.
By analyzing patient service areas, referral zones, and drive-time data, we defined precise geographic boundaries that matched how local residents actually seek care. We layered those insights with time-of-day engagement trends and platform analytics to deliver ads when potential patients were most active and ready to act. This hyperlocal, data-informed approach minimized waste and maximized impact.
CLICK-OPTIMIZED CONTENT
Groundswell Health created content designed to capture attention fast and convert interest into action..
Every headline, image, and call-to-action was built around what motivates rural patients most—trust, convenience, and local access to quality care. Our team balanced strategic keyword placement with authentic, community-centered language to ensure ads felt both relevant and reliable. The result: content engineered not just to attract clicks, but to drive real patient engagement and measurable results for Haskell Memorial Hospital.
“Groundswell Health’s strategic marketing approach helped us reach more patients than ever, driving engagement and ensuring our community knew about the high-quality care available right here at Haskell Memorial Hospital. Thanks to their expertise, we saw a significant increase in online traffic and appointment bookings.”
Michelle Stevens, MHA, CRHCP
Chief Executive Officer | Haskell Memorial Hospital
