Targeting an audience is crucial to developing messaging that actually resonates with potential patients and drives patient volume.
Marketing campaigns that target everyone resonate with no one. At Groundswell Health, we are not interested in vague and expensive branding campaigns that fail to deliver real results.
We have the industry experience to effectively use data to identify our clients’ target audiences and the full range of marketing capabilities to reach those target audiences with messages that resonate. By targeting the right audience and tailoring campaign messages to that audience, we build awareness and drive patient volume to our clients.
Learn more about our approach to targeting and start building your groundswell today
See what else Groundswell Health is working on in healthcare >>
Targeted advertising vs. client myopia
A couple of weeks ago, Matthew Dowd tweeted an anecdote about his time serving as campaign manager for Texas Lt.
Groundswell Health’s senior partner earns FACHE designation
Last week, our co-founder and senior partner, Lance Lunsford, passed the rigorous Board of Governors Exam in Healthcare Management to
TCH17 – DeltaPath Taking on Efficiency and Better Outcomes at the Bedside
DeltaPath came online with the intent of bypassing clunky antiquated and expensive phone systems, allowing users to engage voiceover IP
Connected Hospital – Episode 16 – Chris Klomp, Collective Medical, and the next steps for technology amid COVID-19 crisis
Back in 2018, I met Chris Klomp at the Burning Man for healthcare IT professionals -- which as you probably