In rural health care, consumer economics and shifting demographics are fundamental challenges that the most forward-thinking hospital leaders are strategically attacking head-on.
That’s why Jeff Barnhart, FACHE, CEO of Hereford Regional Medical Center, began working with our team.
In 2019, Barnhart set out to further advance his hospital’s reputation after several years of turnaround success. He partnered with Groundswell Health not only to build reputation but also grow patient volume in strategic service lines.
The timing could not have been better as four months into our engagement, the pandemic struck, and having our communications expertise positioned the Hereford team to immediately deploy crisis communications messaging, build trust, and deliver timely, actionable information for the community.