Rural hospitals have the opportunity to expand their digital presence to attract more patients in their respective communities. This strategy is a more cost-effective solution to traditional advertising to patients who have little knowledge of the capabilities and services available to them through their local community hospital.
In health care, we often engage the “marketing” team for a promotions or branding product. Too often, the conversation drifts into areas focused more on a creative endeavor. Rather than focusing on your hospital’s core value propositions and converting those into messages that appeal to potential patients, planning and development falls apart around discussions of color schemes, photos, and channels.
Too often, the health care industry speaks in its own vernacular. The routine of health care and your team’s far reach often makes it feel like your entire community is flooded with awareness of your capabilities and services. More often, however, they aren’t aware that the services they needed are close by.
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