Let’s just take a minute here to remember one thing: Hospitals have been in transformation mode for more than a decade as their leaders have been pushed to do more to manage patients through the continuum of care. Hospitals are positioned well to put their communities on solid footing and step up in the crisis.
And while they’re doing so … we wanted to outline a few key elements to prioritize in communications with your community.
Recognizing their readiness, we wanted to tip our hats to the great work hospital leaders and their staff have been doing offer a few tips we prioritize when developing messaging for our hospital clients.
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Marketing to Physician CEOs
Late in the summer, Modern Healthcare ran a story about the increase in the number of hospitals asking executive search
Content Marketing for Advocacy Influence
Politics is a science. You can demonstrate that you are right and that others are wrong. Jean Paul Sartre But,
How Will Your Hospital Communicate About Its “Shady Recycling Schemes?”
Yesterday’s announcement from CMS that it intends to subject hospitals’ Medicaid supplemental payments to increased scrutiny should raise alarm bells
