I began working with Access Physicians in 2017 in search of a telemedicine partner for the state of Texas, but I wasn’t 100% sure how we were going to provide value to hospitals as many of the existing brand names at the time were busy being all things to all potential customers.
That’s not where I wanted to be partnered.
We wanted to serve in hospitals, providing better care for their patients and communities based on the market knowledge and insight their leaders recognized. I also knew I wanted a different approach to telemedicine, stopping short of an endorsement of a technology platform. In a first meeting with their chief medical officer, Saurin Patel, M.D., we quickly found an alignment on the idea that telemedicine technology was a commodity and no longer a differentiator in an industry flushed with barriers to telemedicine services.
We quickly realized Access Physicians saw tech the way we did where service to a hospital is different than service to a consumer.
Eventually, Access Physicians became a client for Groundswell Health, and we have since been working together as they saw rapid increases in business, audience, and investment. Late in 2019, they took on a massive $9.5 million investment, which buoyed operations and helped build a foundation just in time for COVID-19 and a rapid deployment of their services.
Their leadership in telemedicine, though, is colored by their approach to provide world class care as physicians, giving staff and patients a better experience in care delivery, and establishing their value proposition through their technology.
Their leadership in antibiotic stewardship is one example of how they stand out as leaders, and talked with Eduardo Vadia, M.D., their co-founder and chief talent officer, on how their program helps hospitals — especially small and rural market facilities — fulfill compliance requirements.
See more at accessphysicians.com.
See what else Groundswell Health is working on in healthcare >>
The Power of Repeating Themes: Building Influence Through Structured Communication
Hospital leaders face an ongoing challenge of ensuring their organization’s key messages break through the noise and remain top-of-mind
Precision Marketing in Healthcare: Driving Smarter Outreach with Groundswell Health’s Agile Communications
In today’s hyper-connected, data-rich environment, healthcare marketing must be more than just broad messaging — it must be precise, personalized,
Atomizing Content: A Contemporary Tactic Vital to Healthcare Marketing
Creating engaging and relevant content is crucial, but an added advantage is utilizing a crew of advanced communications and marketing
Support trending upward for rural healthcare
Strain and challenges for rural hospitals persist, but awareness is growing as lawmakers prioritize funding and programs for rural health
Medicare Advantage Headlines >>
As his first cancer radiation treatment approached, his Medicare Advantage was canceled
For many patients who trusted their Medicare Advantage plans would be a helpful way to ensure care for the long
Three Health Insurers Exaggerated Medicare Advantage Enrollees’ Illnesses, Overcharging Taxpayers $140 Million
The disadvantages of Medicare Advantage programs can extend beyond frustration for patients and lower reimbursement rates for hospitals. A recent