Last week, our co-founder and senior partner, Lance Lunsford, passed the rigorous Board of Governors Exam in Healthcare Management to become a fellow of the American College of Healthcare Executives.
Groundswell Health’s leadership team prides itself on having a strong foundation in and understanding of health care operations, financing, governance, policy, and regulation. We believe this depth makes us better at health care marketing and strategic communications.
We also believe in lifelong learning and challenge ourselves and each other to go beyond what’s known and comfortable. Despite a pandemic, despite family obligations, and despite running a new company, Lance made completing this journey and achieving this goal a priority.
In earning the FACHE credential, Lance embodies our organizational and personal values. We congratulate him!
See what else Groundswell Health is working on in healthcare >>
Precision Marketing in Healthcare: Driving Smarter Outreach with Groundswell Health’s Agile Communications
In today’s hyper-connected, data-rich environment, healthcare marketing must be more than just broad messaging — it must be precise,
Atomizing Content: A Contemporary Tactic Vital to Healthcare Marketing
Creating engaging and relevant content is crucial, but an added advantage is utilizing a crew of advanced communications and marketing
Integrated Marketing Campaign | Meeting the Community’s Care Needs
Telemedicine's explosive growth during the COVID-19 pandemic brought attention to the opportunity pioneered by Access TeleCare leaders, but it also resulted in additional complexity to clarify the difference in specialty telemedicine serving health systems and outpatient clinics. Groundswell Health set out to highlight how access to specialists in a rural Arkansas community resulted in a huge opportunity for their citizens.
‘Going Beyond Traditional Rural Care’ Telemedicine Campaign | Access TeleCare
Category: Telemedicine Series Client: Access TeleCare A rural Texas hospital was struggling to provide specialty care for their patients
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