With Groundswell Health as a partner, organizations can amplify the voice of their government relations team by making sure leadership teams all understand and can take action on key legislative and policy objectives.
Often, the role of legislative affairs is led by incredibly insightful and powerful executives whose effectiveness is based on their knowledge, insight and relationships in state legislatures and Capitol Hill. However, their capacities for distilling complex information into digestible, comprehensive grassroots initiatives usually lack the clarity needed by audiences in the rest of the organization and by audiences outside of the organization, such as media, community and business groups and, often lawmakers and staff themselves.
Groundswell Health helps distill those complex components into understandable and actionable messages, rooting them in a cadence that is:
Associations and industry trade groups often have a difficult time activating and mobilizing their members and their members’ employees. Several forces impede successful activation.